New feature:
Ensuring competitive pricing
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam
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Our promise...
Today's customers compare merchants and buy
products where they find the best price.
At Lazada, we want you
to be the customer's final choice.
The solution:
The Lowest Price Feature
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Why should you use the Lowest Price feature?
This feature allows you to do the following:
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Quickly find all your products where the current price is not competitive
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Easy access to competitor prices for the products which Lazada has
competitiveness data for
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With one click, match the lowest prices in the market - or manually go even lower
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Lowest Price feature - “All” filter
Use “All” filter in Product overview to see if your products are priced competitively
Hover your cursor over
this icon to see details
of the lowest price.
Click on the hyperlink to
access the competitor
product page
Click to match prices right
away - if the price is the
lowest, you will see this.
Lowest Price feature - “Uncompetitively Priced” filter
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Use “Uncompetitively Priced” filter to focus on all your products that are not priced competitively
Note:
Once you have matched price or
rejected price, the product will
no longer be visible in the
“Uncompetitively Priced” filter
Click “match price” to lower your
price to match competitors remember you can always lower
it even more in the “All” filter
Click to reject price if you
do not wish to match
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Lowest Price feature - Reject reasons
If “Reject Price” is chosen, please provide the reason in order for Lazada to improve the data
The reject reasons:
1. Different Product
An iPhone 16gb matched with an iPhone 64gb
2. Different Bundle
4-pack item matched with 6-pack of same item
3. Inactive link
The competitor link is not working
4. Competitor out of stock
The price displayed is for an out-of-stock product
5. Incorrect price
The price displayed is not valid
6. Margins too low
The price is too low to match
7. Other
If the reason for rejection is not in the list above, explain the
reason in the textbox
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How do I make sure I have the lowest prices?
3 steps to ensure you are the customers final choice:
Regularly monitor
prices in Seller
Center
At least match your
lowest competitor
prices
Provide reasons
when rejecting
prices
Thank you
Should you have any questions,
visit our Seller Support Center or contact Lazada’s Partner Support Center