What are you curious about?
Now is your chance to find it out!
Generating Data to Analyze During the Semester

The government should force you to pay higher taxes.
◦ Yes
◦ No
◦ Indifferent

Words like Should, Force, Prohibit, Outstanding, Legendary,
ect… can bias a question’s responses. Be careful in your
wording to not bias responses.

What is your age?
◦
◦
◦
◦
◦
◦
0-10
10-20
20-30
30-40
40-50
50-60

Have answer choices that do not overlap with each other and
do not leave out answer choices leaving a respondent with no
choice to answer.

What do you like to do for fun?

Consider what you want to find out about the topic and
consider listing 5 or so most common answers you expect to
receive. You could ask the respondent to chose the option
that most describes him/her. Or, you could ask the
respondent to rank the choices from best to worst.

What are your religious beliefs?

Who did you vote for in the last election?

Prefer Not to Answer options could increase data quality or
response rates, as many respondents appreciate such a nondisclosure option. Furthermore, different cultural groups may
respond differently. Studies have shown that that while U.S.
respondents skip sensitive questions, Asian respondents
often discontinue the survey entirely.

What is your opinion of WTCC Advising Center?
◦
◦
◦
◦
◦
Pretty good
Great
Fantastic
Incredible
The Best Ever

When wanting to ask about public satisfaction on any item,
the rating scale should include choices that are equal
conceptual distance from one point to the next and equal
number of choices on each side of “indifferent”.

How likely are you to go out for dinner and a movie this
weekend?

There is often a temptation to ask multiple questions within
one question. This can cause problems for respondents not
knowing how to answer if they fit one situation and not the
other.



Choose a topic of interest to you pertaining to WTCC
Students? What would you like to know about students that
attend WTCC? What are you curious about?
Write a survey question that will generate qualitative
responses.
Write a second survey question that will generate quantitative
responses.
Develop Questionnaire
Email link to students
through BB
Results downloaded into
Excel or accessible in
format to the right
Rate your experience with Wake
Tech's Student Advising
Department. (Resources and
staff)
What is the most important
reason you are attending
WTCC?
Response
Response
Satisfied
Were you raised primarily by a
single parent (single parent
household)?
Other (please specify)
How many hours, on average, How many credit hours are you
do you work a job each week?
taking this semester?
Response
Open-Ended Response
Open-Ended Response
Financial
No
20
12
No Opinion
Financial
No
0
13
Satisfied
To transfer to a 4 year school
No
35
13
No Opinion
Other (please specify)
No
20
14
Unsatisfied
To transfer to a 4 year school
No
20
17
Satisfied
To transfer to a 4 year school
No
13
13
Very Satisfied
Financial
No
15
14
Satisfied
To transfer to a 4 year school
No
20
11
Financial and transfer

Quantitative Data
◦ Create frequencies within classes (Data Analysis Toolpack)
◦ Create histograms
◦ Compute mean, median, mode, and standard deviation

Qualitative Data
◦ Create relative frequencies (Pivot Table)
◦ Create Pie charts
◦ Create Bar charts


If you were raised by a single parent, what is the probability
that the main reason you attended WTCC is financial?
What is the probability of a student taking 12 credit hours or
more and working 30 hours or more?

Quantitative Data
◦ CI for the population mean μ
◦ Example: Create a 95% CI for the mean number of credit hours that
WTCC students are currently taking.

Qualitative Data
◦ CI for the population proportion p
◦ Example: Create a 95% CI for the percent of WTCC students that were
raised by a single parent.

Quantitative Data
◦ HT for a claim on the population mean μ
◦ Example: The average number of hours that WTCC students work per
week is greater than 10 hours.

Qualitative Data
◦ HT for a claim on the population proportion p
◦ Example: A majority of WTCC students are satisfied with Wake Tech's
Student Advising Department.

Using Pivot Tables in Excel
◦ https://www.youtube.com/watch?v=peNTp5fuKFg

Survey Monkey
◦ https://www.surveymonkey.com/

Pitfalls of Survey Questions
◦ https://www.qualtrics.com/blog/writing-survey-questions/