Alden Burns
Tyler Egan
Tyler Lieb
What Makes YPT Different
 Not traditional gym
 Different amenities
 40 yard strip of turf
 All free weights except for one machine
 Focus on safety
“The traditional gym system is broken!! The average gym
“workout” is either too boring to keep you motivated, or
borderline hazardous to your health with little to no
supervision or “trainers” trying to turn you into a stunt
devil! We feel this is unethical and just downright
wrong!”
About the Gym
 Personal training for athletes focusing on
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Injury reduction
Speed
Power
Strength
Conditioning
 Sport-specific training with a personal trainer
 Athletes are closely supervised for intense 60– 90
minute workout
About the Gym (Cont.)
 Adult fitness training focusing on
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Weight loss
Conditioning
Functional Strength
Mobility/Flexibility
Maintenance
 Workout is unique to your needs
 A trainer is always present with you
The Workout
Sport Performance

Soft Tissue (Foam Rolling)
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Corrective Stretch
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Warm-up/Activation
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Movement Training
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Core Training
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Plyo/Med Ball
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Explosive Power
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Functional Strength Training

Conditioning
Adult Fitness
•
Soft Tissue (Foam Rolling)
•
Flexibility
•
Active Warm-up
•
Core Training
•
Power
•
Functional Strength Training
•
Conditioning
The Problem
 Low membership due to:
 High price
 Poor marketing techniques
 Traditional gyms still more preferred
Research Conducted
 Talked to Owner
 Looked at surrounding gym’s prices
 Researched area demographics
 Researched similar gyms throughout the country
What we’ve Learned from the Owner
 Has tested various ways on how to operate the gym
 Group sessions
 One-on-One
 Individual training – more traditional
 Trying to model his gym after Mike Boyle Strength and
Conditioning
What we’ve Learned from the Owner
(Cont.)
 Social Media Usage
 Facebook, Twitter
 Not optimized
 Marketing Techniques
 No major advertising done
 Owner used to do a radio segment once a week for
educational purposes, not promotion
 $89 one-month trial, not promoted effectively
Surrounding Gyms and Prices
 Large, nationally known gyms:
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Snap Fitness: $35/month
Planet Fitness: $100/year
Anytime Fitness: $35/month
Work Out World: $20/month
 Local Gyms
 G’s Fitness:
 High School Gyms: Free to students, $150/year
Demographics
 Local most popular sports
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Lacrosse
Football
Soccer
Basketball
Baseball/Softball
Demographics (Cont.)
 New London County: Median Income: $92,500
Demographics (Cont.)
New London County
Similar Gyms
 Mike Boyle Strength and Conditioning, Boston, MA
http://www.bodybyboyle.com
 Athlete’s Performance, Phoenix, AZ
http://www.athletesperformance.com
 http://www.yuhasperformance.com
Research Still Needed
 Contact and interview Mike Boyle
 How his business runs
 Advertising Techniques
 How his gym became so successful
 Interview Tim Yuhas again
 Membership numbers from Yuhas Performance Training
 Gym’s most popular sports
 Why he thinks adults go to his gym
 Interview other small gym owners
 Membership numbers
 Advertising techniques
Questions?
Pictures Work’s Cited
 http://www.theday.com/Assets/images/1124yuhas.jpg
 https://www.facebook.com/YuhasPerformance
 http://www.claritas.com/MyBestSegments/Default.jsp?I
D=20&menuOption=ziplookup&pageName=ZIP%2BCode%
2BLookup
 http://joelauzon.com/wpcontent/uploads/2010/08/MBSC_600we1282058913878.jpg
 http://www.craigliebenson.com/wpcontent/uploads/2012/03/AthletesPerformance.jpg.jpg