Empower Your
Employees
Internal primer
HOW TO USE: This content is intended to provide you with a general understanding Target Audience
of Microsoft’s solution for midsized customers, specifically those who want to boost
the productivity of their workforce to maximize their effectiveness. This document is
for INTERNAL use and should not be directly provided to customers. Instead, use this
content as directional guidance to inform your customer engagement marketing
activities and initiate a conversation about how you can help your customers solve
their business challenge with a Microsoft solution.
Core Midmarket (50-249 employees) and Large Midmarket
(250-999 employees) businesses.
Business Decision Makers (BDMs). Role titles may include:
Owner, President, CXO (e.g., Chief Operating Officer, Chief
Marketing Officer, etc.), VP, Director, Senior Manager.
Pillar Value Proposition
Customer Benefits
Supporting Solution Points
Boost team productivity. Business teams today are often
distributed across locations, working at various hours
with a variety of devices. Employees value flexible work
environments that support real-time collaboration and
remote access to all the information required to get their
job done. And owners want to ensure business data is
protected wherever it goes. Technologies designed for a
cloud-first, mobile-first world can empower a modern
workforce. Microsoft provides integrated cloud and
mobile solutions that help to boost productivity by
enabling a workplace that securely supports mobile
teamwork and flexible workstyles to improve employee
experiences and maximize their effectiveness.
Work better together.
Support team
communication and
collaboration across the
business, from anywhere.
Share and edit documents as a team in real-time, with documents saved in the cloud via Office 365.
Customer Challenges
•
Enable mobile employees to safely access business data
from anywhere.
•
Enable team members to work together across locations.
•
Use shared business insights to be more productive.
•
Keep employees productive as they use a wide range of
devices.
•
Keep business data secure outside of the physical office..
Conversation Starters
Top Microsoft Products
Good: Office 365, Windows 10 Pro
devices
Better: + Enterprise Mobility + Security
Best: + Dynamics 365
Meet online across locations, with Skype for Business in Office 365. Use HD video and voice meetings and content sharing on the device of your choice.
Increase team efficiency, using Office 365 and the Power BI mobile app, to share data insights and business intelligence from anywhere.
Share and edit documents as a team in real-time, with documents saved in the cloud via Office 365.
Provide anywhere
access to business
information.
Make it possible for your
team to get things done
effectively from anywhere,
no matter the device.
Protect your data
wherever it goes.
Better prevent and protect
business data from
unauthorized access and
modern threats, with
enterprise-grade security
built-in at every level of IT
(PC to mobile and cloud).
Use Dynamics 365 to get, share and update customer information in real-time.
Access familiar Office apps in Office 365 on the device you prefer – Windows, iOS or Android. Get the most productivity with Office 365 on a Windows 10 Pro
device.
Give your team Windows 10 Pro devices for the intuitive experiences they are used to, like touch, ink, or voice, and across the range of compelling, productive form
factors.
Retrieve and share your latest files and work, always-up-to-date, online or off using OneDrive for Business included in Office 365.
Get better protection and security management across devices and apps using Enterprise Mobility + Security, which is simple to set up and always up to date. It
safeguards and manages Windows, Android and iOS devices – and protects Windows, your Office email/files/apps, and thousands of SaaS apps.
Help protect users from identity theft with multi-factor authentication in Windows 10 Pro, using two credentials. Use a PIN or device as the first factor. With Windows
Hello for Business on modern devices with biometrics sensors, use your fingerprint, face, or even your iris as the second factor.
Use features in Windows 10 Pro to protect information. BitLocker and BitLocker-to-Go encrypt data on devices and USB drives.
Together, Windows 10 Pro and Office 365 help protect your data. Windows Information Protection (WIP) in Windows 10 Pro, plus Rights Management Services (RMS)
in Office 365 strengthen leak protection. For example: the ability to prevent printing and forwarding of documents without authorization.
Objection Handlers
• “How do your employees work together on documents, presentations, and other • We don’t need Office 365. Google Apps is good enough for us.
projects?”
Many companies who consider Google Apps ultimately choose Office
365 because it meets their needs today AND they know they’ll be
• “Do employees at your company work outside the office, for example, while
prepared for the future. With Office 365, you’re getting advanced
traveling or working at home?”
capabilities built on decades of innovation at Microsoft, so you know
• “How do your teams stay connected when they are in different locations?”
you’re getting a full-featured solution that will grow with your
• “How do employees access and share the data needed to make decisions, when
business. Office 365 offers privacy, security, and compliance
they’re away from the office?”
safeguards built-in. and your data isn’t used to deliver advertising.
• “What types of files and applications to they need to access from outside the
• Our employees want to use iOS/Android devices. One of the many
office?”
reasons businesses are moving to Windows 10 Pro is flexibility and
• Do employees work on their own devices, or has your business standardized on
choice of PCs and devices. If you use Windows devices with Office
one device platform?
365, all the better, as they use the same identity service to make login
• How do you handle device security? What are you doing to protect the data
across applications and devices seamless, in addition to many other
your team is accessing and sharing?
advantages including management of PCs and devices, and more.
• Is your business currently using any cloud-based productivity tools?
Shareable Data Points
•
•
•
•
… mobility security is the 2nd top IT challenge for small businesses and
4th top IT challenge for midmarket businesses. Techaisle blog, Aug
2015 http://techaisle.com/blog/211-smb-and-midmarket-mobilitysecurity-risk-sources
SMBs will go from a current average of 7 types of mobility applications
in use to 14 in about a year. (http://techaisle.com/blog/235-mobileapp-adoption-exploding-within-smbs-and-midmarket-businesses)
55% of workers in midmarket firms require mobile access to company
data. (http://techaisle.com/blog/204-smb-and-midmarket-itchallenges-in-supporting-mobile-workforce)
Only 13% of SMBs said that they were fully prepared and confident to
handle security challenges, especially mobility security. The remaining
87% were partially prepared, unprepared or unsure. IT Security for
SMBs, Techaisle blog, 6 December 2015 http://techaisle.com/blog/228it-security-framework-for-smbs
Supporting Resources
• Microsoft Partner
Network (MPN)
• MPN: Digital
Transformation
• MPN: Marketing
Campaigns
• MPN: Smart Partner
Marketing
• Microsoft
ISV App Catalog