Business Profile
201 0
DEVELOPED BY
Real Development ®
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1. SUMMARY
Success today does not only depend on technology, but most importantly on people.
The increase in competition and the ever-changing workplace has made it almost
imperative that opportunities be provided for people to continually improve their
qualifications and skills. To truly become and remain competitive, organisations also
need to commit to the skills development process. For this reason Real Development
exists to facilitate Small Enterprise Development and to assist local and national
enterprise development and BDS facilitator organisations to meet the requirements of
the Skills Development and Levies Acts through meaningful, impact driven training
and facilitation.
Real Development was established in October 2006 as a private training and
consulting firm based in Port Elizabeth, but operating throughout Southern Africa.
The company specializes in the provision of general small business management
training and mentoring programmes (SMME development and training), business
linkages and business consulting for private, public and the SMME sectors.
Real Development is the brainchild of Ricardo Dames, the founder-member of the
Close Corporation. He holds an associate database of seasoned SMME
development practitioners, all whom are HDI’s and have specialised skills that when
brought together provides an exhaustive, fruitful synergy in the management of the
business and provision of quality consulting, training and mentorship.
The vision of Real Development is to become a leading facilitation, training and
mentorship consultancy with a special focus in the SMME sector.
DEVELOPED BY
Real Development ®
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With profitability and business growth in mind our mission is to render the highest
quality training and mentorship service to SMME’s within the local, provincial and
national arenas and succeed in:

Providing business training with a view at improving performance in the market
place

Facilitating transition of enterprises into the primary economy

Ensure a work team of highly competent and skilled individuals

Conducting our business in accordance with the highest ethical standards with
service excellence and always act as a socially responsible corporate citizen

Listening and responding to the customer’s need and expectations with the
motto to continuously strive to render the highest quality service.
Real Development has in no time established itself as a professional training
institution in the provision of business skills training programmes that are aligned,
inter alia by the Services Education and Training Authority (SSETA – where our
primary focus lies), the details of which is listed below:

Thirteen different Small Business Management Programmes
o Business Awareness Workshops
o Know about Business
o Generate Your Business Idea
o Starting a Small Business
o Marketing Basics
o Buying Basics
o Stock Control Basics
o Recordkeeping Basics
o Costing Basics
o Business Planning Basics
o People and Productivity (HR) Basics
o HIV / Aids in the Workplace
o Community Workshops

JobSmart (Lifeskills)

Business Mentoring (Follow Up Methods)
DEVELOPED BY
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Through International Labour Organisation we can also, as a Master Trainer provides
Training of Trainers Workshops for the following courses:

Generate your business idea (GYB)

Start your own business (SYB)

Improve your business (IYB)
In addition to the following, we offer the following services:
o Assistance with Business Feasibility Studies
o Assistance with Business Profiles
o Loan Packaging
o Fundraising Proposals
o Assistance with Marketing Plans
o Assistance with Business Plans
o Business Mentoring/Counselling
o Business Financial Planning
o Business Rescue Interventions
o Post Loan Aftercare and Mentoring Services
o Assistance with Quality Management Systems
These services forms an integral part of the entire training path as it provides a
platform during which to evaluate the impact of the programme on an individual and
group basis,
The Export Promotion Training provided under the umbrella of Real Development
includes:

Export Awareness Roadshow
o What is exporting
o Why export?
o Advantages and Disadvantages of Exporting
o Export Readiness Assessment
o Business Diagnostic : Export Readiness
DEVELOPED BY
Real Development ®
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
Export Orientation (Using the ITRISA Export Orientation Manual)
o Orientating enterprises towards exporting
o Determining the enterprises export readiness
o Technical aspects of exporting
o Developing an export marketing plan
o Trade Fair Preparation
o Costing and Pricing
o Marketing
o Contracts
o Trading beyond own domestic market
o Linking with countries to trade with
o Market entry strategies

Pre Exhibition “Trade Fair” Training
o How to get the most out of trade fairs
o Planning and preparation
o Choosing the most suitable trade fair/ exhibition
o Designing your stand
o Attracting visitors to your stand
o Staff training and manning of the stand
o Preparing your sales presentation
o Achieving sales
o Recording details of the trade fair visitor (leads)
o Your enquiry sheet
o Example of costing sheets
o Pre – Trade Fair Checklist
o Post – Trade Fair Checklist
o Overview of Incoterms (Basic)
o The Pro – Forma Invoice
o Types of transportation
o Agency & Distributorship Agreements
DEVELOPED BY
Real Development ®
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With all these abilities of Real Development in mind it also is necessary to have a
look at some of our previous training related to SMME development and training:

Entrepreneurial training to emerging enterprises in Riversdale (SEDA)

Contracts from the Department of Trade and Industry Gender Empowerment
Department (SAWEN) to conduct business skills training to emerging
enterprises In Port Elizabeth and Queenstown

Entrepreneurial training to emerging enterprises in Southern Cape through
SEDA

Do three six-monthly mentoring visits for Fair Trade that includes the following
services:
o To coordinate Business training activities for farmers in the Peddie
district
o To conduct Business training sessions,
o To provide practical advice on how to start, run and manage a farming
business,
o To compile Business Profiles and Business Plans,
o To provide on-site Mentoring to the emerging farmers

Different types of lifeskills training for government departments and institutions
The training provided is done with various learning methods, such as classroom
based theoretical and practical sessions, individual and group exercises, role-playing,
case study and discussions.
Facilitation and Consulting methodologies used are:

Outcomes Based

Needs based

Cost effective

Step-by-step-approach

Participatory

Communicative & task based training

Case studies, role plays and simulations

Lectures and seminars
DEVELOPED BY
Real Development ®
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The impetus for Real Development is to embrace the fact that our primary goal is to
develop people (REAL DEVELOPMENT), who in turn grow their business that
ultimately help to grow our economy through job creation and the alleviation of
poverty.
As part of our strategic objectives we want to become the enterprise development
and consulting service provider of choice in Southern Africa, gaining more market
share locally and internationally.
From our S.W.O.T. analysis it is also clear that we want to have a shift in business
activities to do more work in the private sector to have a more diverse and
sustainable revenue base.
Through strategic alliances held, we have access to a number of well equipped
training and conference venues throughout the country.
We have a freelance workforce of 12 facilitators and 8 specialist consultants with
100% of all staff being historically disadvantaged individuals.
As part of our marketing plan we have analysed the industry and found that it is a
very broad based industry with various role players competing directly with one
another. Accreditation with the government training bodies is the most important
factor splitting all the role players in two groups. Our target market includes SMME’s
and all private companies and government institutions where fulfilling of customers
needs, will always be the top priority.
We have overcome most of the barriers to market entry with the bigger training and
consulting companies as our competitors and have a competitive edge over other
companies through our track record, lean operating system and 100% BEE status.
Real Development has just launched their new website, www.smallbusiness.co.za.
DEVELOPED BY
Real Development ®
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Furthermore we increased our branding and marketing programme with involvement
in Community Development Programmes such as feeding schemes at indigent
schools in the Northern areas of Port Elizabeth, contributions to Social
Entrepreneurship research in the Nelson Mandela Metropole and a variety of other
deserving charities including the Hope Foundation and Boys and Girls Town.
One of the important sales strategies that work for us, is to use our positive
feedback from completed training and consulting projects to market our services to
existing as well as potential other companies in need of training services.
Other strategic development plans that we have in place is to give priority attention to
job creation and social development where we assist those communities which have
been disadvantaged by apartheid in every possible way within our fields of expertise.
Real Development operates as a Close Corporation and is fully owned by Mr Ricardo
Dames. Real Development is an affirmable professional service provider in terms of
current government policies due to its ownership and management structure. It has
aligned itself with other significant national partner organisations including, the
Tourism Academy, African Window cc and Vuthela cc.
Real Development is a growing training and consulting business, which has the
experience and capabilities to contribute to the bridging of the gap through
transformation, reconstruction and sustainable development of South Africa.
The company is fully committed to providing participation, opportunities and
meaningful upliftment to those who were deprived of development in the past.
DEVELOPED BY
Real Development ®
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2. THE COMPANY
2.1
General Information
PHYSICAL ADDRESS
HEAD OFFICE
PORT ELIZABETH
7 Eyre Street, Parsons Hill
PORT ELIZABETH
6001
CAPE TOWN
1103 Dumbarton House
C/O Church Street & Adderley Street
Cape Town
8001
Postal Address:
68 Bob Price Street
Hillside
PORT ELIZABETH
6000
Contact Details:
Cell: 083 680 4201
Fax: 086 694 1763
E-mail: [email protected]
[email protected]
Contact Person:
Mr. Ricardo Dames
HDI Ownership and
Management:
100%
SARS Number:
9659111158
Business Sector:
Training & Management Consulting
Type of Entity:
Close Corporation
CK Registration:
2007/127778/23
Members:
Sole member:
Ricardo Dames
DEVELOPED BY
Real Development ®
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Branch Representation in:
Cape Town
Patrick Boesack
Kimberley
Durban
Johannesburg
2.2
Kurt Peters
Bonga Mhlongo
Jeffrey Robile
Ownership:
Real Development operates as a Close Corporation (Reg. No.
2007/127778/23) and is fully owned by Ricardo Dames.
DEVELOPED BY
Real Development ®
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3. REFERENCES
Real Development has successfully completed a number of business skills training
interventions for SEDA in the Southern Cape:
i)
Denise Bredell / Lee Bailey / Paul Hoffman(SEDA)
Seda Western Cape – Eden
Phone:
044 - 874 4770
E-mail Address: [email protected] or [email protected]
ii)
Wendy Fisher (DBSA)
Cell:
+ 27 (0) 83 354 3134
E-mail Address: [email protected]
iii)
Hylton Long (Phuhlisa Management Consultants)
Associate
iv)
Tel:
043 – 721 1609
Cell:
083 541 2339
Email:
[email protected]
Nafeesa Dinie (UDDI)
Client (Consulting)
Cell:
082 334 1405
Email:
[email protected]
DEVELOPED BY
Real Development ®
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