StyleEye
PROJECT GROUP
Alisa So (Presenter)
Derek Tseng
Katie Hendricks
Tyler Zuver
Venkat Rao
Overview
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Problem & Solution
Contextual Inquiry
Task Analysis
Tasks
Design Sketches
Summary
Questions
Problem
I like that outfit! I
wish I could find a
similar sweater but
with this wall
design.
Solution
We’ll find
it for you!
Contextual Inquiry
Customer Background
• Angelica
• Jack / Micky
• Kristen
• Kay
Contextual Inquiry
Questions as the Apprentice
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Can you describe your
style?
Can you show us how
you would find
something you like?
Can you show us how
you would find
something based on
this image/description?
Observations
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Each customer’s personal
style influenced differently
Filter options based on
specific preferences
Filtering
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Varying values & priorities
when shopping
Easily described their style,
but had a harder time finding
an item that matched it.
Task Analysis Questions
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Who will use StyleEye?
Existing tasks – Browsing, filtering, and finding
matches for a certain style
Desired task - Find items they want in a time/cost
efficient manner
Lots of data available to the customers, but there
is not an effective way to sort/search through it.
Task Analysis
Interesting Points
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Customers rarely look for an item they see
and like if they are on the go
Consequences for both customers and
clothing companies when the customers’
tasks go wrong
Simple Task
(Customers)
Filter shopping
results to match
individual
preferences
Moderate Task
(Customers)
Documenting style
preferences
Finding a piece of
clothing similar to a
style seen
Difficult Task
(Crowd sourcing workers)
Providing suggestions from
an image or description
Engage store employees;
can provide suggestions by
comparing submissions to
their merchandise
Design Sketches
Summary
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Finding clothes can be hard
CI – Customers have varying styles, values, and
priorities
TA – Customers try to find alternative solutions
to find what they want; Inadequate tools to
accomplish desired task
StyleEye will bridge the gap between customers
and the results they are looking for