BBC BUSINESS CHALLENGE
GAMES, CAMERA, ACTION!
GAMES, CAMERA, ACTION!
SESSION 3
Go!
INTRODUCTION
THE CHALLENGE
RE-CAP!
The Challenge:
“Games, Camera, Action!”
With the 2016 Olympics around the corner, BBC
is looking for a youth TV production company to
develop a special show to accompany the
Olympics and you have been invited to pitch.
INTRODUCTION
THE CHALLENGE
As a Team you must…
RE-CAP!
– Assign roles
– Decide what the objective of your TV show is
– Develop an overview of your proposed show
The Brief:
BBC need a concept for 6 episodes, one a week in the build up and
during the 19 days of the Olympics and 11 days of Paralympic
Games. Days, dates and times are down to your team!
INTRODUCTION
THE CHALLENGE
RE-CAP!
What are you going to get out of this?
– The opportunity to win a unique insight
opportunity with BBC.
– Network with employees from BBC.
– CV enhancement.
– Practical employability skills.
INTRODUCTION
THE CHALLENGE
Session 2 progress
You have looked at Social Responsibility surrounding the
making of your TV show.
Your team should now…
Have assigned
roles
Thought
about your
target market
Have a genre
and aim for
your show
Aim to include
local areas in
the
production
INTRODUCTION
THE CHALLENGE
Keep these goals in mind
BE PRESENT
IN CLASS
ENGAGE IN
ACTIVITIES
ENJOY!
TRY YOUR
BEST
WORK AS A
TEAM
INTRODUCTION
THE CHALLENGE
What is Expected of You?
RE-CAP!
You will be guided through five sessions.
These will include set tasks, as well as free research time.
What you get out of this experience will be determined by
what YOU put in.
By 31st May you must submit the following:
A five minute video of your team’s pitch to win the TV
production contract
Your tutor will keep evidence of the work your team
produce, which you will add to over the five sessions
INTRODUCTION
THE CHALLENGE
Overview
Session 1- Get to grips with everything
‘Olympics’
Session 2- Assign roles, choose genre, decide
on your TV show
Session 3- Reaching your target market,
choosing aims, TV show development
Session 4- Outcomes of your show, positive
impact
Session 5- Filming and fine tuning your pitch
GAMES, CAMERA, ACTION!
LET’S
BEGIN
GAMES, CAMERA, ACTION!
AIMS
Team Discussion
What do you know about the Paralympics
Games?
Did you follow
London 2012?
Does it have
the same
draw as the
Olympics?
Does it have a
positive
impact on
society?
Has it changed
your views on
‘disability’?
GAMES, CAMERA, ACTION!
AIMS
Divide and Conquer:
What links your show with Rio?
Link 1?
Your TV Show
Your TV Show
Link 2?
The Olympic
Games 2016
Link 3?
How is your TV show in line with the aim of the Olympics?
GAMES, CAMERA, ACTION!
AIMS
What does your show portray and represent?
E.g.
Local life?
Online community?
Healthy lifestyles?
Proud to be British?
INTRODUCTION
RISK ASSESSMENT
Paralympics
Have you included both Olympic and
Paralympics coverage and references?
GAMES, CAMERA, ACTION!
RESPONSIBILITY
Olympics and Equality and Diversity
What does ‘equality and diversity’ mean to you?
Equality – equal rights and treatment to all individuals
Diversity – difference from what is normal or expected
GAMES, CAMERA, ACTION!
RISK ASSESSMENT
Consider…
Audiences come in all shapes and sizes
It’s important in television to not just cater for ‘people like
you’.
Have you considered age, gender, religion, experience,
ability, sexual orientation, class and intellect of your
viewer?
Who is most likely to be offended by your show?
What sort of person may feel segregated?
In what ways is your show inclusive?
LIGHTS, CAMERA, ACTION!
SOCIAL MEDIA
Your Crew
-Within your assigned role, what area of
Social Media could you take responsibility
for?
GAMES, CAMERA, ACTION!
SOCIAL MEDIA
Get it trending
•
•
•
•
•
•
•
•
•
Hash Tags
Get blogging
Facebook Page
Launch excitement
Pre-production Instagram
Viral videos/Photos
Ambassador endorsement
Olympic reference
Most effective for YOU?
INTRODUCTION
SOCIAL MEDIA
Research time…
Gather some statistics on who you are reaching
with Social Media to back up your choices.
Remember: your pitch will have to prove that your
show will have the desired impact in reaching
as many youth as possible.
LIGHTS, CAMERA, ACTION!
DEVELOPMENT
Marketing Your Show
• Name your show
• What is your show’s USP? (Unique Selling Point)
Time to Delegate
• Divide the following two tasks up between your team
members
LIGHTS, CAMERA, ACTION!
DEVELOPMENT
Task 1- Radio Times
• Name your show
• What is your show’s USP? (Unique Selling Point)
• Write a TV listing for Episode 1 for Radio Times
• In 100 words get people interested in your show
• Choose one image to accompany your listing
LIGHTS, CAMERA, ACTION!
DEVELOPMENT
Task 2- Radio1 Interview
• Plan a ten minute interview segment for Radio1 to
promote equality and diversity.
• Think about someone who reflects equality & diversity
• Find a way to link it to your show
INTRODUCTION
THE CHALLENGE
Remember…
– Keep record of all notes and teamwork
– Research outside of class time
– Always bring something to the table
“I am so grateful for what the Paralympians did. When I used to
push my son Ivan around in his wheelchair, I always thought people
saw the wheelchair, not the boy. Today, more people would see the
boy and not the chair, and that’s because of what happened here
this summer.”
David Cameron