C L I E N T N A M E R ED ES IGN TIMEL INE
1 DISCOVER
3 DELIVER
2 DESIGN / TEST / REFINE
WEEK O F
10 Sep
17 Sep
24 Sep
1 Oct
8 Oct
15 Oct
22 Oct
29 Oct
5 Nov
12 Nov
19 Nov
26 Nov
3 Dec
10 Dec
17 Dec
31 Dec
7 Jan
WEEK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Task Modeling
Experience Design
Round 2
Round 1
Strategy
Experience Discovery and Ideation
Round 3
Experience Design and Information Architecture
Interaction Pattern Documentation
User Feedback
Content Strategy
Content Writing
& Production
Content Types and Templates
Content Inventory, Assessment, and Strategy
Content Guideline Finalization
Visual Design
Visual Design
Graphic Production
Visual Spec and Asset Production
Constant
Collaboration
Activities
Client Name
Define user profiles
and need-states
Detail task flows
for need-states
Audit existing
sitemap and
content
Identify strategic
opportunities for
design
Develop content
inventory
Define content types
Review brand guidelines
and additional project
background
Develop concept
directions to visualize
solutions
Create wireframes for at
least two directions for
multiple page types
Create content
templates and
content models
Create site structure
Conduct user
feedback sessions
(RITE)
Narrow wireframes to one
direction, applying
feedback from round one
and extending to more
pages
Revise and extend
content templates
Review brand guidelines
and conduct visual style
explorations
Conduct user
feedback sessions
Refine wireframes based
on round two feedback
and extend to all
remaining page types
Refine and extend
content templates
Create two visual
design directions for
key page types
Conduct user
feedback sessions
Document UX and
UI spec, site map,
and style guide
Refine and document
content types, editorial
and content templates,
and guidelines
Extend visual design
Produce assets
(buttons, etc.)
PROJECT NAME
CORE TEAM REVIEW
CLIENT NAME
PRE-KICKOFF
DISCOVERY
Week 1
Week 2
IDEATION
Week 3
Week 4
DESIGN
Week 5
Week 6
Week 7
Week 8
Week 9
BUILD
EVALUATE
IMPROVE (DESIGN)
Week 10
Week 11
Week 12
EXECUTIVE REVIEW
UX
Planning
Kickoff, background analysis, user interviews & modeling
DEV
Concepting, integrating, sketching
User feedback sessions
Round 2
Round 1: Narrowing, wireframing, reviewing
Development
Kickoff, knowledge sharing, user interviews & modeling
VIS
Moodboarding, brand assessment, style exploration
Attend user feedback sessions
Establish visual language
Produce assets, adjust
Activities
Interview users
Interview stakeholders &
core team members
Understand existing processes
within this project team
Identify process-related pain points and
desired outcomes from team members
Conduct workshop-like kickoff
educating and aligning on UCD
activities and plan
Plan kickoff in collaboration
with project team
Analyze existing tool as a Identify key design principles
project team
&
early opportunities for
Conduct user-modeling
engineering
sessions with project team
Work with engineering to identify
goals & activities in relation to
design efforts
Debrief lessons learned from
kickoff meeting and revise
agenda/plan for next project
Develop concept
directions to visualize
solutions
Draft diagrams representing UCD activities,
collaboration points, roles/responsibilities,
and other process items.
Debrief lessons learned from
workshop sessions
Revise templates for UCD items used in
Pre-kickoff and Discovery: stakeholder
interview guides, personas, workshop
sessions
Narrow to a single
direction
Create wireframes
Explore visual design
Refine and extend
wireframes
Extend visual design
Finalize
artwork
Build working
version
Conduct UI
review
Problem-solve
design issues
Conduct user
feedback sessions