Advocacy strategy
Presentation by
PARIS21 Secretariat
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
Aim…..creating a Virtuous Cycle
Better
Statistics
Increased
demand
Increased,
better spent
resources
Better
coordination
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
What is advocacy?
• Advocacy: persuading key people who can
make a difference to support your cause
• Dissemination: providing and promoting access
to statistical information.
– This can be powerful advocacy (better statistics
leading to more demand, etc)
• Lobbying those who can make a difference
• Communicating with stakeholders: umbrella
concept that incorporates all of these
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
How can advocacy help?
Addressing each part of the vicious/ virtuous cycle,
by advocating for:
• Production of better statistics
• More and better use of existing statistics
• More and better focused funding for statistics
• Better coordination between donors
• Better coordination between different parts of the
NSS
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
Steps in developing an advocacy
strategy
•
•
•
•
•
Advocacy aims: what are you advocating for?
Advocacy to whom – who can make a
difference to achieving advocacy aims?
Advocacy messages – what will motivate
them to do that?
Advocacy materials and approaches – what
will work best?
Advocacy strategy and action plan –
regional and country level
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
Advocacy aims
Take from NSDS strategies, objectives and
goals, e.g.:
1. Organisational and institutional change
– E.g. Develop Statistics Act; strengthen sectoral
statistics units; coordination, harmonisation
across NSS; NSO leadership role
2.
3.
4.
5.
Improved awareness and use of statistics
Produce good quality, timely statistics
Develop skills and capacity of staff
More and better coordinated resources from
government and donors
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
So what can NSS deliver itself and what
does it need to advocate for?
1. Organisational and institutional change
– E.g. Develop Statistics Act; strengthened
Statistics Units; coordination, harmonisation
across NSS; NSO leadership role
2. Improved awareness and use of statistics
3.
4.
Produce good quality, timely statistics across NSS
Develop skills and capacity of staff across NSS
5. More and better coordinated resources
from government and donors
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
Advocacy aims
Advocacy aims
“What are you advocating for?” (to be able to
implement the NSDS)
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
Advocacy to whom and key messages
Who to advocate to?
Key messages
“Who can make a difference
in achieving that
advocacy aim?”
“What key messages will
work best in motivating
them to help you achieve
the advocacy aim?”
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
Some examples of key messages
• Better use of better statistics leads to:
– better policies
– better aid effectiveness
– better development outcomes (e.g. health,
education, poverty reduction, etc)
• Good statistics improve transparency and
accountability of Government decisions to
electorate
• Investment in statistics will pay for itself many
times over by improving resource allocation
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
More examples of key messages
•
•
•
Statistics are needed for “upstream” policy
development; as well as for “downstream”
processes such as monitoring and evaluation
There are two-way benefits to NSO and line
ministries from the NSS SP and a better
coordinated NSS
Donors must resist funding statistical activities
that solely meet their own special interests
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
What types of advocacy materials
and approaches will work best?
Advocacy materials
Advocacy approaches
“What types of advocacy
materials will work best
with each advocacy
target?”
“What types of approaches
(direct and indirect) will
work best with them?”
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009
Action Plan to deliver advocacy
Advocacy activity
Priority/ timescale
PARIS21/CARICOM Workshop on NSDS, Trinidad and Tobago, 27-29 July 2009