Major League Gaming
Finds Success in Mobile
Major League Gaming’s official app, downloaded
over 110,000 times, keeps gamers engaged both on
and off game consoles with daily interaction on the
Mobile Roadie platform.
Case StudY
D ecember 2011
Launched at the start of 2011 in Google’s Android Market and
Apple’s App Store, the Major League Gaming (MLG) official app
powered by Mobile Roadie has built an impressive community of
gamers from all corners of the globe from South Africa to Saudi
Arabia. With over 110,000 downloads and counting, the MLG
app is the perfect example of how mobile apps can target an
existing niche community to promote activity and engagement
through a new channel in addition to a popular website.
MLG App
iPhone & Android
Major League Gaming (MLG) is the largest professional video
http://road.ie.com/mlg
game league in the world, targeting tens of millions of gamers
in North America and beyond who are passionate about playing
video games in a competitive environment. MLG brings together
the best professional gamers around the world along with
aspiring gamers who place to compete, improve their skills,
and socialize through online communities, competitions, and
professional gaming tournaments across North America. Users
can create an online profile and then immerse themselves in the
competitive gaming world through MLG’s website- http://www.
majorleaguegaming.com. And with the MLG app, this dedicated
“The MLG App is the
perfect example of
how mobile apps can
target an active,
niche community
and promote
engagement.”
community of engaged users can stay updated and connected
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]
with fellow gamers anytime, anywhere.
The MLG official app adds another dimension of engagement
by allowing gamers to check competition scoreboards, view
the MLG event schedule, read about MLG news, comment
in forums and on the fanwall, watch videos, and much more
right on their phone. MLG members are embracing the app
Case StudY
with approximately 7.7 million section views, over 4.2 million
Comment views, 213,000 video plays, and 44,000 song plays
D ecember 2011
over time.
“the mlg app has
approximately 7.7
million section
views, over 4.2 million Comment views
from active users,
213,000 video plays,
and 44,000 song
plays over time.”
In addition to targeting a niche community, the MLG app is
successful because MLG communicates with app users on a
daily basis, rewarding them for being active on the app. Not only
do they promote their app on Facebook, Twitter and the MLG
website, they take advantage of the push notification system
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]
on the CMS at least once a day, utilizing the targeting and
reward options available. With push notifications, MLG can stay
connected with their app users in an easy way scheduling push
notifications around app-only contests, promotions and news;
they give away prizes for users who answer questions through
the fanwall, announces exclusive codes and updates, and builds
anticipation of upcoming promotions like the Xperia PLAY
Case StudY
smartphone giveaway seen below:
“This weekend, I’m giving away 2 Xperia PLAY phones,
D ecember 2011
exclusive to the mobile app users! Want to win? Check
the app this weekend!”
O ctober 2010
Through their app, MLG has brought their enormous network
of international gamers closer together. Over 110,000 app
downloads, So remember, apps are a great way to encourage
community engagement anytime, anywhere.
Engaging with app users on a daily basis, even if it’s as simple as
a push notification, keeps users coming back and potential users
to take notice of your brand.
Become a “Roadie” and download the official MLG app:
http://road.ie/MLG
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]