Lauren Robinette - Data Center Group
Date: April 2016
Version: 04152016v1
Modernization Agenda
 “The data center is a living and breathing organism,”
trends and journey to modernization of the data
center
 Where are you in your journey to modernization?
Outline
- Legacy to Virtualization/Visibility
- Software Defined Infrastructure – Easy to use
- Analytics – IT supports LOB by being an asset to
Big Data trends
 Steps to take to modernize
2
Yesterday’s Data Center Focused on Technology
MODELING
CRM
ERP
ONLINE SALES
The Data Center
Revolves Around HW/SW
 Static Silos
 Manual
 Fixed Function
 User-Inaccessible
 Supports Rather Than Drives
Business Innovation
STORAGE
NETWORK
COMPUTE
3
The Next Wave of Cloud: Enterprise Demand
25%
By 2017, IT organizations will
support “consumer tier” self
service to their employees
IDC 12-2014
Cloud projects are the single most
important technology initiatives right
now and expected to cause the most
disruption in the future, with the goal being
to improve service and generate new
revenue streams.
Computerworld Forecast Study 2015
1. Sources: Cisco Internet Business Solutions Group, IDC: The Digital Universe
40%
Of IT budgets spent globally
on Data Center Consolidation
in 2015 (33% NA)
Tech Target 4-2015
2. Intel Estimate
4
Innovation Starts in the Data Center
and Fuels the Business
5
Modernize To Stay Competitive
Months
Traditional
$
IDEA
SCOPE
BALANCE
BUDGET
Minutes
Transformational/Modernized
PROCUR
E
INSTALL
CONFIG
GO LIVE
 Time to service is time to innovation
 Self-service puts innovators in
control of resources
IDEA
SELFPROVISION
GO LIVE
 Focus on service delivery
6
Modernizing the Data Center
From Optimization to Innovation
OVERALL INFRASTRUCTURE
BUSINESS ASSET
Engage hybrid cloud to
orchestrate transformation
Become a services business
that empowers users/innovators
Create greater value in IT
Focus is on
Technology
Create Efficiency and Enable
Services Accessibility
Increase Efficiency, Security,
Flexibility, and Adaptability
Software Defined Infrastructure
NETWORK/COMPUTE/STORAGE




Data Center Optimization
Virtualization
Visibility
Policy-Driven/Enabled
(Compute, Storage, Networking, Self-Service Portal)
 Respond Quickly to Opportunities
 Accelerate New Service Deployments
 Empower Users with Easy Accessibility
to Services
Drive Business Innovation
Big Data and Advanced Analytics
 Use High Performance Data Analytics
to Identify Opportunities, Respond to
Competitive Threats
 Optimize Operations Through
Predictive Analysis
 Improve Time-to-Market
 Enhance Customer Value with New
Products and Services
7
Wherever You Are on Your Infrastructure Journey—
Intel Architecture Makes it Better
Traditional
Data Center
Compute
Virtualization
Automated
Orchestration/SDI
Operations
Greater Efficiency
LABOR/ COST/TTM
The world’s
leading
infrastructure
software
runs better
on Intel.
Increased
Application
Performance
LABOR/COST/TTM
Improved Virtualization,
Consolidation and Utilization
Greater Agility
LABOR/COST/TTM
Improved
Security
Trusted
Computing
Analytics/
Insights
Greater Insight and IT Innovation
LABOR/COST/TTM
Enhanced Software-Defined
Infrastructure
Improved SDN, NFV and SDS Performance
Greater Insight
and Intelligence
• Deeper Telemetry
• Faster Analytics
8
Choose the Fastest Data Center Components for Winning Results
The latest software, processors, storage and network innovations drive winning performance.
High-Speed Fuel System
High-Performance Engine
Upgrade to latest Intel® SSDs
to fuel the processor
with data faster.
Upgrade to the latest solutions, which
are optimized for performance by using the
Latest Intel® processors.
Up to
Up to
per Minute1
102% More Orders
40%
Upgrade to latest
software, Intel®
processors, SSDs,
and Ethernet
adapters.
More Orders
per Minute1
Performance-Optimized Drivetrain
Upgrade to latest Intel® Ethernet Adapters to
propel data to and from the network.
Up to
10% More Orders per Minute
Maximize
Data Center
Performance
Up to 211%
More Orders
per Minute
Combined1
1
1 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components,
software,operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the
performance of that product when combined with other products. For more information go to http://www.intel.com/performance
*Other names and brands may be claimed as the property of others.
Source : http://www.intel.com/content/dam/www/public/us/en/documents/white-papers/data-center-upgrades-intel-microsoft-paper.pdf
9
Implementing a Cloud Solution for Service Delivery
and a Single Pane of Glass
ON-PREMISES OFF-PREMISES
Across Workloads
Agility
Elastic
Predictive
Performance
As Needed
Efficiency
Delivering Business
Innovation
Security
Simplified Path to
Secure Cloud
HW/SW solutions from Intel:
Processors | Storage | Networking | High Performance Data Analytics
Major IT Trends
Public-Cloud Like
Self-Service (Accessible)
*Other names and brands may be claimed as the property of others.
Virtualization of
Compute/Network/Storage
Security and
Compliance
10
SERVICE INNOVATION
Data Center Imperative 1
Visibility, Virtualization and
Performance Management through Cloud
Cross Silo, end-to-end visibility to address issues, proactively manage SLAs,
Security and predict outages for performance guarantees with the ability to remediate
11
Engage Cloud to Orchestrate
Transformation
 Build a New Operating Model
 Transform from Traditional IT to a Cloud Infrastructure
 Optimize IT Service Delivery through Cloud
12
Build a New
Operating Model
Data Center Optimization
 Server consolidation
 Workload optimization
 Cloud strategy
Virtualization
 Virtualize critical workloads
 Process automation
 Automated policy-based management
Visibility
 X-ray what’s happening in the data center
 Understand/manage all levels of operation
 Proactively respond to optimize workloads
Security and Compliance
 Automated regulatory compliance
 Strong encryption for data at rest or in motion
*Other names and brands may be claimed as the property of others.
13
Ready Your Infrastructure for Industry Standards
Dedicated
Silos
INDUSTRY
STANDARD
X86
VIRTUALIZE
INFRASTRUCTURE
VIRTUALIZE
MISSION
CRITICAL
APPLICATIONS
Dynamic
Infrastructure
14
Cloud Decision Guide
Context1
Core1 High Business Value
Standard
Dynamic
Stable
Cloud Focus
Public Cloud
Hybrid Cloud
On-Premise Private Cloud
Examples
Basic business apps
E-mail, CRM, Web, Collaboration
Cloud Aware apps
Customer engagement and services
Traditional or Cloud Aware apps
Analytics, BI, Supply Chain, ERP
CONTROL/VISIBILITY
Low %
High %
VARIABILITY
Stable
Unpredictable
VIABILITY
High %
Low %
Stable
1Crossing
BUSINESS TYPE
Born on Web
the Chasm: Dr. Geoffrey Moore Marketing and Selling High-tech Products
to Mainstream Customers (1991, revised 1999 and 2014)
Established
15
Success Stories
Five Days to Thirty Minutes: Accelerated Services Delivery
Pharmaceutical Company
 Objective: Accelerate time to service, reduce errors
 Tools: HP Operations Orchestration*, BMC Remedy SRM* and Atrium*, SAP*,
Microsoft SCCM*, VMware vCenter*
 Result: 30 minutes to service delivery; reduced risk with single, automated, compliant
process
Onboarding from Two Months to Four Hours
HR Software Resources Provider (SaaS)
 Objective: Accelerate new customer onboarding from two months
 Tools: vRealize Automation*, vRealize Orchestration*
 Result: Four hours to onboard, inclusive of CMDB, load balance, DBs, web servers,
CDNs
*Other names and brands may be claimed as the property of others.
16
Data Center Imperative 2
Migration to Services Business through
Software Defined Infrastructure
Self-Service, Easy-to-Use, Cross-Cloud Visibility, and Management
17
Deliver Easy-to-Use Self
Services
 Modernize and Accelerate Service Delivery through
Software Defined Infrastructure
 Enable Self-Service Portal Across Compute, Storage,
and Networking
 Ease-of-Usage for Development to Production Workloads
 Enhance Customer Value with Real-Time Responsiveness
18
An Architectural Shift is Needed
YESTERDAY
TODAY
FOUNDATION FOR INNOVATION
One Application
per System
One Application
per Virtual System
Applications Define
the System
APP
APP
APP
APP
APP
APP
Orchestration
Compute
Storage
Network
Traditional Hardware
Hypervisor
Easy Solution
Compute
Self Service Enables:
Abstracting the Compute
Resource
Pool –Consumption
Server-Based
 Agility—Public
Cloud-Like
 Efficiency—Reducing the Cost of Consumption
 Compliance—Operational
and Center
Risk
Abstracting the Data
19
Software Defined Infrastructure
Self-Service Portal
Service
Orchestration
Policy-Based Automation
Storage
Controller
Infrastructure
Attributes
Network
Controller
Compute
Controller
Security
Controller
Centralized and
Automated
Power Performance Thermals Utilization Location Latency Durability Security
Compute Pool
Self-Provisioned
Infrastructure
Network Pool
Pool
Storage Pool
Pooled, Virtualized Resources
VMs
Containers
Virtual
Router
Virtual
Firewall
Virtualization
Virtual
VPN
Virtual
SAN
Scale
Out
Storage
Legacy
Storage
Intelligently Orchestrated
Servers
Accommodates Legacy
20
SDI Infrastructure Maturity Model
Service-based
PHASE
SDI
Policy-based
Real-Time
(SLA Managed)
Pooling
Real-Time Enterprise
Service Level Management
Hybrid Service Managed
Rationalized
Orchestrated
Orchestrated (workload, SLA based movement)
Automated Resource Pools (Virtualization, Provisioning)
Automated
Automated
Basic Automation (patches, VM’s)
Storage Virtualization
Virtualized
Virtualized
Simplified
Standardized
Compute Virtualization
Automated Application
Stack (Paas)
Server , Storage,
Network Consolidation
Centralized
Basic
Management
by Reaction
LATE
MAINSTREAM
EARLY
21
Success Stories
Months to Minutes: Accelerated Service Delivery through NFV
 Objective: Accelerate service deployment, enable flexible offerings
 Tools: Nuage* SDN, Blue Planet* Orchestration, Openstack*
Cloud OS, Intel® Xeon® processor-based servers, Intel®
Ethernet Controllers
 Result: Accelerated services delivery—from months to minutes; consistent
service delivery regardless of 3rd-party data center
10X Footprint Reduction, 80% Cost Reduction using
Software Defined Storage
Major
Grocery Chain
 Objective: High-performance, cost-effective, scalable, flexible storage
 Tools: Vmware* VSAN*, Intel® Xeon® processors, Intel® SSD Pro
Series,
Intel Networking
 Result: 10X footprint reduction, 80% cost reduction
*Other names and brands may be claimed as the property of others.
22
Intel® IT SDI Journey—So Far
1997
2005
2007
2010
2011
2012 2013
2015
SDC Migration
Design
Environment
Office/Enterprise
Environment
Design
Environment
Software-Defined Compute (SDC)
Software-Defined Storage (SDS)
Network
Commodity
Hardware
Modular
Design
SDN
Exploration
SDN Overlay
Open
Standards
SDS Pilot
Data Center Model
of Record
Software-Defined Network (SDN)
Data Center Facilities
$1.4B Savings in Server Hardware 1997-2005 – 50% Reduction in Network Costs –
Increase Flexibility and Agility
*Other names and brands may be claimed as the property of others.
23
Data Center Imperative 3
Create Greater Value in IT by Driving Business Innovation
High Performance Data Analytics (Big Data) and Data Center Predictive/Prescriptive
Analysis Allow IT to be Proactive and Deliver Solutions to Business Challenges
24
Drive Business Innovation
 Turn Business Intelligence into a Competitive Edge
 Optimize operations through predictive/prescriptive analytics
 Improve time-to-market
 Enhance customer value with new products and services
 Engage High Performance Computing (HPC) for discovery and insight
25
Advanced Analytics in the Data Center
Advanced
Analytics
Predictive
Analytics
 In the data center enables IT to predict and prescribe appropriate
actions necessary to achieve required outcomes
 Enables IT and the company to innovate and remain competitive
PREDICTIONS
DECISIONS
EFFECTS and OUTCOMES
What, When, and
Why Will it Happen
How to Benefit from
These Predictions
How Will These Decisions
Impact Business Opportunities
26
RBDMS, SQL
Scalable No SQL
Real-Time
Scalable Streaming
Batch
Scale-up
Analytics Landscape
and Scaling
In-Memory
Highly Structured
Un-Structured
Scale-out
27
Advanced Analytics Maturity Path:
Moving to Real Time
Self-learning and Completely Automated Enterprise
SCALE AND MATURITY
Cognitive
Analytics
Prescriptive
Analytics
Simulation-driven Analysis
and Decision-making
ENTERPRISE MATURITY--BASELINE
On-demand Enterprise
Predictive
Analytics
Foresight
No/New-SQL, Mature In-Memory DB
and Processing , Early Data Lake
Diagnostic
Analytics
Insight--What Happened and Why
Optimized and
Integrated Enterprise
Enterprise Data Warehouse,
In-memory DBs + Processing
Hindsight--What Happened
Descriptive
Analytics
SILOED
Operational Enterprise
Files, RDBMS, ODS,
Early Data Warehouse, OLAP
VIRTUALIZED
COVERGED/CLOUD/SDI
INFRASTRUCTURE
28
Modernize Your Data Center- [email protected]
The Data Center is Dynamic—Follow Your Path to Modernization
 Virtualize the Data Center with visibility tools to enable a flexible, efficient, manageable infrastructure
 Evolve a Software Defined Infrastructure for efficient self-services delivery
 Adopt High Performance Data Analytics and Data Center Predictive/Prescriptive Analytics to drive business innovation
Data Center Modernization is a Continual Process that Drives Innovation
29
Resources
Business Brief on Modernization
Presentation
[email protected]
https://cloudbuilders.intel.com/
30
Disclaimers
No license (express or implied, by estoppel or otherwise) to any intellectual property rights is granted by this document.
Intel disclaims all express and implied warranties, including without limitation, the implied warranties of merchantability, fitness for a particular purpose, and noninfringement, as well as any warranty arising from course of performance, course of dealing, or usage in trade.
All information provided here is subject to change without notice. Contact your Intel representative to obtain the Intel product specifications and roadmaps.
The products described may contain defects or errors known as errata which may cause deviations from published specifications. Current characterized errata are
available on request.
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark
and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause
the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the
performance of that product when combined with other products. For more complete information visit http://www.intel.com/performance.
Cost reduction scenarios described are intended as examples of how a given Intel-based product, in the specified circumstances and configurations, may affect
future costs and provide cost savings. Circumstances will vary. Intel does not guarantee any costs or cost reduction.
Copies of documents which have an order number and are referenced in this document may be obtained by calling 1-800-548-4725 or by visiting
www.intel.com/design/literature.htm.
Copyright © 2016 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Xeon, Intel Atom, Intel Xeon Phi, and 3D XPoint are trademarks of Intel
Corporation in the U.S. and/or other countries.
* Other names and brands may be claimed as the property of others.
31
Intel SDI-Enabling Building Blocks
Responsive
Energy Efficient
Secure
Compute
Storage
Network
Intel® Xeon® Processor
Family E3-E5-E7
Intel® Atom™ Processor
Intel® Xeon Phi™ Processor
Intelligent Storage
Scale-out Storage
Scale-up Storage
Intel® SSD DC S3710 Series
Intel® SSD DC P3700 Series
3D Xpoint™ Technology
Future Memory Technologies
Intel® Omni Path Architecture
Intel® Ethernet Controllers
Intel® Ethernet Adapters
Intel® DPDK
Intel® Quick Assist
CHOICE
High Availability
Software and
Technologies
Intel® Data Center Manager
Intel® Node Manager
Intel® Expressway Service
Gateway
Intel® Cache Acceleration
Software
Intel® Solutions for Lustre*
Intel® VT and Intel® TXT
Intel® AES-NI
Intel’s Foundational Technologies Offer Advanced Solutions for Cloud
*Other names and brands may be claimed as the property of others.
33
Analytics Scale Up
Processor Upgraded on In Memory Workload
Powerful performance
Baseline7
Intel® Xeon® Processor
E7 v2
Family
SAP HANA*
SPS 08
Configuration 1
Intel® Xeon® Processor
E7 v2
Family
SAP HANA*
SPS 09
Configuration 2
Intel® Xeon® Processor
Configuration 3
Intel® Xeon® Processor
E7 v3
E7 v2
Family
SAP HANA*
Family
SAP HANA*
SPS 09
SPS 09
*Other names and brands may be claimed as the property of others.
1
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured
using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and
performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
34
Optimize Analytics Performance
Intel® Technologies Deliver Performance
on a Traditional Hadoop* Cluster
Hadoop* Apps Run Faster on Intel®
Enterprise Edition for Luster Softwarea
Intel®
Xeon®
Processor
5600 HDD
1 GbE
UPGRADE UPGRADE
PROCESSOR TO SSD
50% 80%
UPGRADE
TO 10 GBE
50%
REDUCTION1 ADDITIONAL ADDITIONAL
REDUCTION2 REDUCTION3
Time to Completion
TeraSort* for 1 TB sort > 4 hour process time
Traditional
Hadoop
Hadoop on HPC
with Intel EEL
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.
Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
1Intel estimated reduction using Base Cluster Configuration with Intel® Xeon® Processor E5-2690 vs. Intel® Xeon® Processor X5690 with 10K SAS HDD and Intel® Ethernet 1 Gigabit running Apache* Hadoop 1.0.3
2Intel estimated reduction using Base Cluster Configuration with Intel® SSD 520 Series vs. 10K SAS HDD with Intel® Xeon® Processor E5-2690 and Intel® Ethernet 1 Gigabit running Apache* Hadoop 1.0.3
3Intel estimated reduction using Base Cluster Configuration with Intel® Ethernet 10 Gigabit SFP+ vs. Intel® Ethernet 1 Gigabit with Intel® Xeon® Processor E5-2690 and Intel® SSD 520 Series running Apache* Hadoop 1.0.3
For more information go to http://www.intel.com/performance.
Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.
*Other names and brands may be claimed as the property of others.
a Source: TATA Consultancy Services, Inc., 2015; http://www.intel.com/content/dam/www/public/us/en/documents/product-briefs/lustre-big-data-white-paper.pdf
35
Unlock the Potential of
High Performance Data Analytics (Big Data)
Integrate your organizational processes with end-to-end analytics powered by
Intel® technologies that can accelerate Apache Hadoop*.
Transform/Analyze  Compute
1
Intel® Xeon® E7 v4 Processors
Intel® Xeon® E5 v4 Processors
Intel® Atom™ Processors
Intel® Xeon Phi™ Processor
3D XPoint™ & Memory Technologies
DATA
3
Move  Network
Intel® 1/10/40 Gigabit Ethernet
Intel® Omni Path Architecture
Intel® Quick Assist Technology
*Other names and brands may be claimed as the property of others.
Persist  Storage
2
Intel® SSD Pro Series
Intel® Solutions for Lustre* Software
36
Legacy Infrastructure
“Human Orchestration”
Service
Orchestration
Islands of Management
VM
VM
Compute
Mgmt
VM
VM
VM
VM
Virtualization
Resource Silos
Servers
Network
Mgmt
Proprietary
Router
Appliance
Proprietary
Firewall
Appliance
Proprietary
VPN
Appliance
Storage
Mgmt
Proprietary
NAS
Proprietary
SAN
Proprietary
Archive
Lots of Proprietary Platforms
Legacy and Vendor Lock-in
37
Legacy Infrastructure
Self-Service Portal
Service
Orchestration
Service
Orchestration
Policy-Based Automation
Storage
Controller
Infrastructure
Attributes
VM
VM
Compute
Mgmt
VM
VM
VM
Network
Controller
Compute
Controller
Security
Controller
Power Performance Thermals Utilization Location Latency Durability Security
VM
Compute Pool
Virtualization
Network Pool
Storage Pool
Servers
VMs
Network
Mgmt
Proprietary
Router
Appliance
Proprietary
Firewall
Appliance
Proprietary
VPN
Appliance
Containers
Virtual
Router
Virtual
Firewall
Virtualization
Virtual
VPN
Virtual
SAN
Scale Out
Storage
Legacy
Storage
Servers
Storage
Mgmt
Proprietary
NAS
Proprietary
SAN
Proprietary
Archive
38
Cloud – Intel® Building Blocks
Flexibility to Make Workload-Based Decisions
Private Cloud
Hybrid Cloud with bursting capability
Enabling:
Optimized applications and
infrastructure efficiency
Enabling:
Optimized TCO across hybrid infrastructure
Fast and agile application/service delivery
Benefit:
Excellent for maximizing
competitive workloads
Benefit:
Excellent for connecting multiple pools
of resources, and enabling “invest in base,
partner for spikes” deployment model
Public Cloud
Enabling:
Performance and quality
Broad support of Intel
architecture ecosystem
Benefit:
Excellent for enabling new
ideas or unproven workloads
SYSTEMS
INTEGRATED TELEMETRY
Intel® Cloud Technology, Intel® VT-x, Intel® VT-d, Intel® VT-c, Intel® TXT, Intel®
AVX2, Intel ® AES-NI, Virtual IPS, SATA SSD, NVMe, Hytrust, DPDK, Intel Security
Cache monitoring, Intel® Node Manger 3.0
Orchestration Ecosystem Enablement
*Other names and brands may be claimed as the property of others.
39