Etere 20
20 years in broadcast
Agenda
 Welcome and breakfast
 Etere 20 – 20 years of broadcast for Etere

Fabio Gattari
 Etere 2009 position

Marco Taddei
 Etere 20 – new features

Fabio Gattari
 Etere MTX

Emanuele Porfiri
 Suggestions to sell better

Fabio Gattari
 Etere 21 early preview

Fabio Gattari
Etere
20 years on business
Etere 20 years
 Etere was born in 1990 as a new business of a
company born in 1987.
 If we need to setup a date it’s 6th august.
 At that time Italy start the 1° law to coordinate
the Broadcast the famous law 223/90
 The 1° product was a scheduling system to
prepare the log as requested by Italian law.
 Then arrive the 1° radio automation based on
file sharing using IT.
 1993 the 1° digital playback of commercial for
a national station starts.
ETERE 1
Etere 12
Why Etere survive 20 years
 Typical Italian company no venture capital, no
banks.
 Big ideas but small money, it grows slowly but
in a very solid way, like coral.
 Employees are very stable, in Italy a job is for
lifetime, this give experience and efficiency to
the company.
 Single market it cannot close Broadcast
 No debits!
 Worldwide market.
Risks of Etere
 It’s small and it can be purchased by a big
group but:



Its business is too small to be visible.
It’s difficult to integrate it’s product with others.
Because its profitability, its expensive.
 One man band:


Today the core competences are distributed among
a lot of people
Also products are developed by groups
 Market changing:

As today this is not a risk since Etere is still
anticipating the market.
Etere 2009
What happens
Marco Taddei
Etere 20
Fabio Gattari
Software Architect
News on Etere 20
 Tapeless workflow



Tapeless reception
Audio loudness control
MD5 signature
 New Traffic Module: Etere Air sales
 Audio over
 Etere 20.5
File based loudness control
Etere 20
Released
Loudness control SDI
To test
TESTED
ITU 1770
leveling
SDI Ingest
Loudness control Tapeless
SDI Ingest
TESTED
ITU 1770
leveling
To
test
Tapeless reception
MD5 Checksum
Etere 20
Released
MD5- Wiki
 In cryptography, MD5 (Message-Digest
algorithm 5) is a widely used cryptographic
hash function with a 128-bit hash value.
Specified in RFC 1321, MD5 has been
employed in a wide variety of security
applications, and is also commonly used to
check the integrity of files.
 An MD5 hash is typically expressed as a 32digit hexadecimal number.
 MD5 was designed by Ron Rivest in 1991 to
replace an earlier hash function, MD4
WHY MD5
 The world is moving to tapeless or better file
exchange.
 A lot of organization starts to have processes
of content and quality check based on Files.
 But a file is sometimes shared with lack of
security.
 With MD5 you can be sure that the file you are
using now it’s the same you approve.
Typical workflow process
MD5 generate
FILE
MD5
generation
Sql
MD5- control
MD5 control
FILE
MD5
generation
Sql
Files with MD5
checksum
When not applicable
 After a transcoding or format conversion
 With some video server that do a wrap/rewrap
( k2)
Audio over conforming
Etere 20
Released
Capabilities
 More formats on the same timeline
 Unlimited timeline
 Integrated with media manager and HSM via
workflow.
 Any output format.
Audio over
Video and audio
timeline
Audio recorder
segments
Etere Air Sales
Etere 20
Released
Air sales
 The software market for Air-sales is bigger
thanking the same for Automation.
 Today it still exist the strange division, Air
Sales-Automation-Media Asset Management.
 The future is on the integration.
 Etere puts a lot of resources in it’s traditional
business to be competitive.
 And we believe we are better, we start from a
different view, a single integrated information
service.
 MERP Media Enterprise Resources Planning.
Redesigned Supervisor Interface
•Create many price lists as requested,
•Associate those price lists to scheduling blocks,
•Define customer credit.
•Define and check agent and customer monthly budgets
•Check proposals,
•Proposals can be easily either approved o rejected.
•Check agent profit at any time
•Check customer situation (paied invoices, expired payments, credit status)
•Print custom reports about proposals
•Set automatic checking parameters
Schedule grid preparation
Air Sales
Etere 20.5
 Etere 20.5 release date September is a major
release.
 It covers some Unicode related problems
mixing multiple Unicode languages.
 It’s required to support the federated search
between multiple sites with different languages
 It’s required for a better web multilanguage
support.
Suggestions to sell better
Etere 20
released
Etere is advanced
 We are more advanced than any competitor.
 If you do a comparison we have more
features.
 If you do a comparison we have a better
workflow.
 If your customer ask a ‘traditional system’ you
must teach him that is part of the past and he
is loosing efficiency.
 You perform better if the system is designed
for Etere.
New opportunities
 MTX


With MTX you can compete in the midrange/low range of the market.
You can be price competitive with Dyang, Vsn and even Playbox.
 Air Sales


This is a new very rich market to explore
Pilat, Focus, Louise ..... Are the competitors
 Tapeless


You need to explain to the customers why shared directories are a
wrong approach.
 Digital receipt
 Tracking
 File based audio leveling
 MD5
Or wait they will understand by themselves (it will be late ?)
Traditional
 HSM
 Media Asset Management
The Future
Etere 21
Work In progress
Etere 21
 Etere Report builder
 New Automation engine
 Etere Matrox driver v2 ( advanced graphics)
 Etere Newsroom
 ..............................................
See you in 2011
Thank you