Communications Department Press Release
NH HOTEL GROUP LAUNCHES NEW OFERING FOR THE MEETINGS
AND EVENTS SEGMENT: "NH MEETINGS: inspire. create. enjoy.”

New value proposition is designed to standardize and differentiate the group’s offering.

The meetings & events segment is strategic for the group, as part of the five-year plan presented in
early 2014, and plays a very important role in NH Hotel Group's international consolidation.

Customized Professional Response, Specialized Advisory Service, Eco-Friendly Meetings and Free,
Easy WiFi are some of the elements of the new offering.
Madrid, 20 May 2014. NH Hotel Group presents its new value proposition for the meetings and events
segment with a stronger and more complete offering. Under the “NH MEETINGS: inspire. create. enjoy.”
concept, the company is seeking to standardize the NH offering internationally, provide quality services that
are suitable for the needs of different customers and strengthen the group's position as a leader in this
segment. Meetings and events account for about 25% of the group's revenue and play a very important role
in medium term NH Hotel Group consolidation.
The launch of "NH MEETINGS: inspire. create. enjoy." is part of the strategic five year plan announced
in early 2014 in which four major priorities were identified for the coming years: carry out clear
segmentation of hotels under a new brand umbrella, design a new value proposition that improves the
customer experience, promote brand awareness enhancing its communication, and optimise management and
organisational capabilities, especially those relating to the group's technological systems.
The launch of this new offering is a direct response to the demand for a differentiated offering that provides
added value and reflects the needs of various audiences, both organisers and attendees. In recent months, NH
Hotel Group has dedicated significant resources and time to an in-depth analysis of the market, trends and
customers as well as the offering itself in order to gain clear conclusions and a foundation on which to build
a strong value proposition. The result is a concept that brings together key services for this segment with
NH's differentiating pillars and values: best service, best location and best value for money in addition to one
of the most versatile and consistent meeting room offerings on the market.
“NH MEETINGS: inspire. create. enjoy.” has been created with the aim of offering unique events,
inspired by customers' desires and needs, created and executed in a professional and passionate manner and
capable of creating memorable long term experiences.
The key elements of the offering are:

Ambassador Service: A specially designed service giving customers a single contact person
throughout the entire meeting experience who is as dedicated as they are to the event's success. From
the group confirmation to the final invoice, customers will find the trust and confidence they need.

Specialized Advisory Service: Because every event is different and each sector has its own
characteristics, NH Hotel Group provides customers with its vast experience and best industry type
and event practises to maximize results.
For more information:
Department contact information
T: +34 91 4519762
T: +34 91 4519718 (switchboard)
[email protected]
www.nh-hotels.com
Communications Department Press Release

Customized Professional Response: Personalised budgets and proposals that meet each customer’s
needs. Commitment to first response within the first two hours after the request and a complete
quotation including total amount and breakdown per type of service within 24 hours, including
availability information and clear and simple terms and conditions to aid decision-making.

Free, Easy WiFi: Improved internet service, both in terms of speed and access, for improved user
experience during events, in rooms and in common areas. With doubled capacity to 0.5 MB in NH
hotels and 1 MB in NH Collection and nhow hotels, as well as a new and simple two-step
connection process, the user experience will improve substantially.

Tempting Breaks: A unique gastronomic offering which is varied, healthy and attractive, turning
coffee breaks into quality and enjoyable experiences. With excellent and fully personalised
presentation and menus, NH Hotel Group's culinary proposal offers options for all tastes and dietary
needs

Eco-Friendly Meetings: For those who are concerned about the environment as we are, NH Hotel
Group offers all customers CO2 offsetting of the carbon footprint of their events as well as services
aimed at ensuring their sustainability. Reports on the event's carbon footprint, use of
environmentally friendly paper products, low energy consumption or LED lighting, access to green
transportation services and use of renewable energies in most hotels are some of the services offered
as part of this environmental commitment.

Always Yes!: The client imagines it and NH Hotel Group makes it possible. It is a philosophy and
an example of the company's commitment to its customers. This is demonstrated through expert
support throughout the event, on the ground technical and professional assistance ensuring faultless
execution and meeting rooms that are prepared and ready in advance along with a personalised,
varied and flexible gastronomic offering which allows for a 5% reduction in attendees without cost
on the same day.
All these elements form the NH Hotel Group's offering for the Meeting and Events segment and are
currently being implemented in all hotels, with the aim of offering a unique and differentiated experience
that not only provides value but also the reassurance of working with the best partner.
Additional services are currently being evaluated for incorporation into the offering at the end of 2014 or
early 2015, demonstrating NH Hotel Group's continuing commitment to anticipate consumer needs in order
to satisfy and even go beyond their expectations.
“NH MEETINGS: inspire. create. enjoy.” is the realization of this desire and clearly reflects the essence
of the new NH vision: " One day, whenever anyone contemplates a trip to a city for an overnight stay or
meeting, for business or pleasure, they will always ask themselves: “Is there an NH Hotel at my destination?”
For more information:
Department contact information
T: +34 91 4519762
T: +34 91 4519718 (switchboard)
[email protected]
www.nh-hotels.com
Communications Department Press Release
About NH Hotel Group
NH Hotel Group (www.nh-hotels.com ) holds the third place in the European ranking for business hotels. NH
Hotels operates nearly 400 hotels with nearly 60,000 rooms in 28 countries in Europe, the Americas, and
Africa, in destinations including Berlin, Madrid, Amsterdam, Brussels, Buenos Aires, London, Rome, Vienna,
Bogotá, Mexico City, Barcelona, Frankfurt and New York.
NH Hotel Group Communications Department Tel: +34914519762
Tel: +34 91451 97 18 (switchboard)
Email: [email protected]
Corporate website: http://corporate.nh-hotels.com/es/inicio
Reservations Centre
Tel: 902 115 116 (From Spain) Tel: +800 0115 0116 (From AUS, BE, FRA, GER, IRL, NL, ITA, PT,
SW, RU) Tel: 34 91 398 44 00 (From other countries) Web: www.nh-hotels.com
Social media
Facebook | Twitter | Blog | Instagram
For more information:
Department contact information
T: +34 91 4519762
T: +34 91 4519718 (switchboard)
[email protected]
www.nh-hotels.com