Draft letter to unsuccessful VisitEngland Awards Applicants

PRESS RELEASE
Ullswater Steamers is a double finalist in the 2012
VisitEngland Awards for Excellence
Ullswater Steamers has been named as a finalist in two categories of the prestigious
VisitEngland Awards for Excellence 2012, being in contention for both the Sustainable
Tourism Award and the Outstanding Customer Service of the Year Award, the latter
through its employee, David Hall.
As a finalist Ullswater Steamers now goes forward to the glittering Awards Ceremony
which is being held on 22 May 2012 at Athena, an art deco gem located in the heart of
Leicester’s cultural quarter.
Ullswater Steamers and David Hall will have to wait until then to find out which award
they will receive. All finalists are guaranteed to receive either a Gold, Silver, Bronze or
Highly Commended Award.
Commenting on the finalists James Berresford, VisitEngland’s Chief Executive said “I
would like to congratulate all those nominated as VisitEngland Awards for Excellence
finalists this year. This is no small achievement in a year when we have received a
record number of submissions. The quality of submissions this year has been
outstanding and Ullswater Steamers and its employee, David Hall, can justifiably take
credit and pride in earning a place in the top 5 in their category in England. I wish
everyone all the best for the final in May”.
The Sustainable Tourism Award is being sponsored by (insert name of sponsor) and the
Outstanding Customer Service of the Year Award
“(insert sponsor name) is delighted to sponsor the VisitEngland Awards for Excellence
this year. May we pass on our congratulations to (insert business name) on becoming a
finalist. We wish them every success at the Awards Ceremony on 22 May 2012.
Speaking on behalf of Ullswater Steamers, chief executive Jim Walker “We are delighted
to achieve a place as a finalist in the VisitEngland Awards for Excellence 2012 in two
different categories. This is a remarkable achievement for our business and a fitting
tribute to David Hall and his commitment to customer service. It would be hugely
rewarding if we could win one of the top accolades, but we are already extremely proud
of the recognition we have received in getting through to the finals”.
- Ends Press calls: Jane Hunt, Catapult PR, 01253 891114
About VisitEngland
 VisitEngland is the country’s national tourist board. We work in partnership with the industry to
develop the visitor experience across England, plan national tourism strategy, grow the value of
tourism in England and provide advocacy for the industry and our visitors
 Our work is underpinned by robust research and customer insights. You can access the latest indepth market intelligence and statistics on www.visitengland.org/insight-statistics
 VisitEngland markets England under the Enjoy England consumer brand in the domestic market
and markets England under the VisitEngland brand internationally
About the VisitEngland Awards for Excellence 2012
 The Enjoy England Awards for Excellence 2012 celebrate the best of English tourism. They
promote healthy industry competition and high standards, helping to ensure England's place as a
world-class destination. www.enjoyengland.com/excellence
 The 17 categories for the 2011 awards include: Access for all Tourism Award, Bed & Breakfast /
Guest Accommodation of the Year, Best Tourism Experience, Business Tourism Award, Caravan
Holiday Park, Large Hotel (over 35 bedrooms), Large Visitor Attraction (over 100,000 visitors),
Outstanding Customer Service, Self Catering Holiday of the Year, Small Hotel of the Year (under
50 Bedrooms), Small Visitor Attraction (under 50,000), Sustainable Tourism Award, Taste of
England Award, Best Tourism Event, Tourist Information Service, Tourism SuperStar, and Travel
Article of the Year.
 Included in the 17 categories is the additional award for Outstanding Contribution to Tourism to be
announced on the night. Previous winners of this award have included The Great English Pub,
Michael Eavis CBE, HM The Queen, the Harry Potter films, Sir Cameron Mackintosh and in 2007,
Sir Paul McCartney, Liverpool and The National Trust.