Marketing Look/Feel Overview - IMS Global Learning Consortium

Pearson & The University of Alabama
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Superior Learning Impact
1. Improved teaching capabilities for math
courses
2. Instructor customization capabilities
3. Increased “personalization” capabilities for
student learning
4. Increased student success rates
5. Cost savings of 28% over traditional courses
6. Continued success in subsequent courses
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The University of Alabama
• Currently services over 10,000 students per year in MyMathLab
courses
• Pearson products users since 2000, MyMathLab users since 2001
• Added the implementation of Pearson eCollege MyMathLab courses
in 2008
• MyMathLab courses used include
Beginning Algebra
Intermediate Algebra
Finite Math
Precalculus Algebra
Precalculus Trigonometry
Precalculus Algebra & Trigonometry
Business Calculus
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MyMathLab Enterprise
• Innovative series of dynamic online courses
• Combines
Proven Pearson Higher Education content
Reliable course management system of Pearson eCollege
• Courses suit each student’s level of knowledge and
method of learning
Self-paced
Customizable
Adaptable
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MyMathLab Application
• Being used at over 1,800 schools
• Improved math teaching and learning for more
than 4.2 MILLION students since 2001
• Institutions using MyMathLab across the country
have reported increases in pass rates of 30-40%
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Students login to access MyMathLab using Pearson eCollege.
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MyMathLab—Tools for success
•
•
•
•
Interactive online textbook
Video lectures
Tracked tutorial exercises
Additional tools for learning during homework
assignments
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Interactive online textbook available to every student.
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Why MyMathLab?
• Faculty at The University of Alabama note the following
advantages of MyMathLab courses:
Flexibility in scheduling
Ability to move at individual pace
Instant feedback
Availability of individual help
Equality of presentation
Equality of testing
Elimination of language problems
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How does MyMathLab work?
• With MyMathLab, instructors can easily create,
import and manage
• Online homework assignments
• Quizzes
• Tests
• All of these elements are automatically graded,
allowing instructors to spend less time grading
and more time teaching.
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Using MyMathLab
at The University of Alabama
• Software customizations provide performance data
Material to be learned is organized into 4 test periods
In each test period, student progress is assessed using
instructor developed homework, quizzes and a major test
Analysis is done by instructors to determine what concepts the
majority of students need to work on
Concepts are included in future homework assignments
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Student’s view of a typical content section
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Advantages of MyMathLab Courses at
The University of Alabama
•
•
•
•
Students can work at own pace
Students can work in lab or at home
Students receive instant feedback on work
Homework, quizzes, tests & final exam are
computer graded
• All student activity is recorded
• Availability of faculty and instructor support
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Students
have
different
learning
tools
available
while
working on
homework.
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Students
receive
immediate
feedback
and helpful
suggestions.
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Students
receive
positive
feedback for
correct
answers.
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Results of MyMathLab Usage at
The University of Alabama
• Significant improvement in student success rates in
math courses
Before MyMathLab
Using MyMathLab
40% - 45%
60% - 75%
• Student retention rate is up at least 10% over last 5
years, due to
Instructor capability to track students’ progress
Communication tools for course reminders, suggestions and
praise
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Student Success Rates (Before and After
MyMathLab) — Intermediate Algebra
80
70
60
Traditional-Spr
Traditional-Fall
Redesign-Spr
Redesign-Fall
50
40
30
20
99
'01
'03
'05
'07
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Student Success rates for Calculus I
(Transfer students versus MyMathLab)
TransferPreCal Alg. &
PreCal Trig
60
50
UA-MTLCPreCal Alg. &
PreCal Trig
40
TransferPreCal Combo
30
UA-MTLCPreCal Combo
20
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The University of Alabama Traditional
Math Course Cost
2001-2002 Academic Year - 1480 Students
• 43 Sections of 35 Students Each
2 FTTI (16 sections) @
5 GTAs (20 sections) @
7 PTTI (7 sections) @
$36,250
$17,565
$1,655
Total Cost
Cost Per Student
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$72,500
$87,825
$11,585
$171,910
$116
The University of Alabama MyMathLab
Course Cost
2001-2002 Academic Year - 1480 Students
• 1 Section Each Semester
2 FTTI @
6 PTTI @
UG Tutors 5760 hrs @
$36,250
$1,655
$7/hr
Total Cost
Cost Per Student
Savings - $33/student (28%)
Confidential - Pearson © 2009
$72,500
$9,930
$40,320
$122,750
$83
Summary
With MyMathLab, teaching capabilities are improved
through better customization and personalization of
student learning. This results in increased student
success rates and increased retention in subsequent
courses, all while decreasing the cost from traditional
courses.
Confidential - Pearson © 2009