Press Information
Date: 12 December 2014
New “Roto Q” roof window generation / Innovation in the
basic range / Crucial purchasing criteria met / Genuine
customer
value
/
Simple
and
safe
“click”
assembly
/
Product quality also a differentiation factor / Excellent
field test results
Progress – You Can Hear It
Bad Mergentheim - (rp) “And it went click” – soon,
this
short
European
hear
phrase
could
construction
it
when
be
heard
sites.
assembling
To
a
very
be
often
on
exact,
you’ll
roof
window
new
generation. This goes by the name of “ Roto Q” and
will be officially launched in mid-January at the
“BAU 2015” trade fair. Trade journalists were given
a preview in Bad Mergentheim one month ahead of the
launch to find out all the facts in theory and
practice
about
the
manufacturer’s
trade
show
highlight.
For
Christoph
Hugenberg,
the
innovation
is
the
“evolutionary result” of an intensive analysis of
the
market
customer
and
competition
requirements.
situation
According
to
as
well
as
the
head
of
roof and solar technology at Roto Frank AG, on the
European market more than 50 % of domestic roof
windows are available in the basic range. Here, the
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offers are correspondingly high, and the automotive
sector is a good example of this. In this highcapacity
market
the
primary
factor
is
product
differentiation.
The
second
important
factor
for
product
development, as further stated, is the key criteria
for purchasing roof windows from the standpoint of
market partners. Roto therefore conducted targeted
surveys in several European countries. On balance,
the
most
frequent
factors
were
easy
assembly,
subjective product quality and energy efficiency.
Hugenberg
deliberately
highlighted
one
special
aspect, “New products shouldn’t interfere with the
professionals’ trusted methods.”
To
guarantee
“genuine
customer
value”,
all
these
requirements should be fulfilled. “Roto Q” achieved
this so impressively that the company is very close
to its aim of being “the iPad among roof windows”.
This is proved by a glance at the details of the
range that is suitable for all types of roofs, foil
roof and counter batten insulation.
Exclusive bonus points
Hugenberg
and
product
development
head,
Dirk
Stempfhuber, emphasized the simple and safe “click”
assembly as a “decisive difference” to conventional
market
solutions.
This
makes
it
literally
impossible not to hear the correct assembly during
several steps. This particularly applies for tool-
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free
assembly
and
disassembly
of
interior
accessories, windproof installation of the optional
assembly frame and tool-free as well as no-screw
assembly of the flashing. The characteristic sound
also gives reassuring “clarity” when operating the
window.
Roto
lists
the
additional
and
partly
exclusive
bonus factors for assembly as robustness thanks to
the
guaranteed
installation
adjustment
clearance,
position
feature
that
of
the
help
is
easy
wing
with
to
as
the
find,
well
as
the
pre-
assembled pre-mounted heat insulation. For builders
and
renovation
specialists
the
new
product
also
offers real added value, for instance, thanks to
the ergonomic and haptic design features that are
easy
to
operate,
the
overall
pleasing
look
with
minimal profiles as well as interior water drain.
For “test installations”, “Roto Q” already had to
obtain endorsement from professional processors in
Europe.
This
was
a
success
because
the
average
results for quality, easy operation and look ranged
between
“1
technology
excellently
and
2”.
The
head
of
remarks,
“I’m
sure
that
with
this
innovation
roof
and
we’ll
in
the
solar
perform
hotly
contested basic product segment.”
Print free – copy requested
The text is available as a Word file on the press kit CD.
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Publisher: Roto Dach- und Solartechnologie GmbH • Wilhelm-FrankStraße 38-40 • 97980 Bad Mergentheim • Tel. +49 7931 5490 0 • Fax
+49 7931 5490 50 • [email protected]
Editor: Linnigpublic Agentur für Öffentlichkeitsarbeit GmbH • Büro
Koblenz • Fritz-von-Unruh-Straße 1 • 56077 Koblenz • Tel. +49 261
303839 0 • Fax +49 261 303839 1 • [email protected]; Büro
Hamburg • Flottbeker Drift 4 • 22607 Hamburg • Tel. +49 40 82278216
• Fax +49 40 82278217 • [email protected]
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