BUS 330 Course Experience
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BUS 330 Week
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BUS 330 Week
BUS 330 Week
BUS 330 Week
BUS 330 Week
Management
BUS 330 Week
BUS 330 Week
Population)
BUS 330 Week
Management
1 DQ 1 Role of the Marketing Function
1 DQ 2 Products and Services
1 Journal Learning Reflection
2 DQ 1 Product Life Cycle
2 DQ 2 Product Usage Categories
2 Journal Learning Reflection
3 DQ 1 Customer Relationship
3 DQ 2 Demographics and Trends
3 Written Assignment (Dramatic Youth
4 DQ 1 Functions of Marketing
This Tutorial includes Weekly Quizzes, you can check
quizzes details individually on our website
BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 1 Journal Learning Reflection
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Quiz
DQ 1 Product Life Cycle
DQ 2 Product Usage Categories
Journal Learning Reflection
Role of the Marketing Function. What is the role of the
marketing function in business?
In 200 to 250 words, explain the role of the marketing
function. What are some activities of the marketing
department? Explain how the marketing function
determines customer value. Respond to at least two of
your classmates’ posts.
Guided Response:
Review several of your peers’ posts and identify activities
of the marketing department they did not include in their
post. Respond to at least two of your peers and provide
recommendations to extend their thinking
DQ 2 Products and Services. It can be harder to sell an
intangible service than a tangible product. After reading
Chapter 3 of the text, pick one of the cells in Table 3.4:
“Service Classifications” and name a service offered in
that class—for example, business remodeling service
under consulting and operations. In 200 to 250 words,
describe a service in your chosen category in terms of the
four ways a service is different from a product—its
intangibility, inseparability, variability, and perishability.
Propose a solution for sale that could be used as a point
of competitive differentiation in a marketing campaign.
Think for a moment about the last product you
purchased. What was the product? What is the brand
name of the product? How would you describe the
customer for this product?
What is the product’s closest brand competitor? Explain
why you chose this brand rather than the competitor’s
brand. How did the marketing for the product influence
your purchase?
Question 1.
Which of the following lists contains all four of the
purchase criteria categories identified as part of the Four
Utilities of Customer Value?
Question 2.
Which of the following BEST describes the Internal
Analysis planning tool?
Product Life Cycle. By having an understanding of the
product life cycle, businesspeople can make savvy
marketing choices. What is a popular item today that
you’ve seen go through the product life cycle? Explain
the characteristics for each phase of the product’s life
cycle. How can each phase of the life cycle impact the
product’s brand? You must use the text and at least one
additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least
two of your peers to provide recommendations to extend
their thinking. Challenge your peers by asking a question
that may cause them to rethink the product life cycle.
Product Usage Categories. Visit Minimus.biz (Follow the
link located in required resources), a company
specializing in individually-sized products. Review the
different product categories along the left navigation
panel of the home page. How might these items be
combined to create a usage group like a “convention
survival package” or “campers’ kit”? Explain the reason
for your choice.
Which items, if purchased, might create complementary
demand for another item in the line? Explain how it
might accomplish this?
How would you apply the four p’s to a service? Choose a
service you use. What is the service?
What is the name of the business that delivers the
service? Describe the role of the four p’s in the
company’s marketing for that service.
BUS 330 Week 2 Quiz
Question 1.
Retailers fill a market niche somewhere between low
cost/low service and high cost/high service. Which of the
following examples occupies the highest service/highest
cost market niche?
Question 2.
What advantage does use of RFID tags bring to the
logistics function of companies that adopt this
technology?
Customer Relationship Management. Choose a water park
or other vacation destination. Create a hypothetical
marketing campaign that uses what you’ve learned about
the CRM approach. Describe how you might apply insights
about developing long-lasting relationships with
customers to retain or reactivate past visitors. You must
use the text and at least one additional scholarly source.
Demographics and Trends. Appraise the three trends
described by American Demographics as America the
Crowded, The Mighty Mature Market, and The Consumer
Kaleidoscope. Explain how these trends overlap. Select a
trend and describe how it has contributed to more than
one of these population changes. You must use the text
and at least one additional scholarly source
Question 1.
Which of the following is NOT one of the nine criteria for
effective segmentation of markets?
Question 2.
Which of the following answers is the BEST example of
trigger marketing?
Written Assignment. The dramatic population growth
underway in China and India is currently dominated by
the young. Trends toward western-style consumption are
underway in both nations. Given the emphasis on the
youth market in the US over the last 60 years (ever since
the baby boom), what can you predict for marketers in
these newly youth-oriented consumer economies, as they
follow the same path?
Guided Response:
What products and services will interest these new youth
markets?
Functions of Marketing Management. Assume you are the
Marketing Manager for Target or another brand. How
would you apply the four functions of the marketing
management process in your role? In your answer,
identify how a marketing manager might realize when it
is time to focus on one function or another. You must use
the text and at least one additional scholarly source.
Marketing Plan. Imagine you are consulting with a
manager of a business that sells cleaning supplies to
nursing homes. Your client wants to develop a marketing
plan but has a small budget for marketing his business.
How would you show your client the benefits of a
marketing plan? If your client does not agree with your
marketing strategy for his business, explain how you
would respond and what approach you would use to
convince the client the marketing plan can be successful.
You must use the text and at least one additional
scholarly source.
Question 1.
What strategic similarity exists between the Question
Marks of the BCG Matrix and the Diversification strategy
in Ansoff’s Matrix?
Question 2.
Why is planning important to the business function of
marketing management?
Question 3.
Which of the following statements was NOT discussed as
a success factor in implementation and control?
Corporate Social Responsibility. The BP and Toyota cases
concern companies that acted in ways that would clearly
cause harm to the public and/or the planet. To do so,
individuals at many levels played a part. If you worked in
the marketing department of BP or Toyota, explain your
department’s responsibility related to these issues. You
must use the text and at least one additional scholarly
source.
Marketing Ethics and Children
Describe ethical considerations with regard to marketing
to children. When the marketers’ pitch includes a cause
component, such as a breakfast cereal that promises to
provide breakfasts to undernourished school children,
explain whether this is ethical or unethical marketing.
You must use the text and at least one additional
scholarly source.
Focus of the Final Paper
The Final Paper should demonstrate understanding of the
reading assignments as well as the implications of new
knowledge. The eight- to ten-page paper should integrate
readings and class discussions into work and life
experience. It may include explanation and examples
from previous experience as well as implications for
future application.
Assuming the role of Marketing Manager, select a product
that is sold in the United States and has sales
opportunities in a foreign market.
Question 1.
Which of the following lists was presented in Chapter 10
as a possible organizational structure for advertising
agencies?
Question 2.
Which answer conveys an obligation of employees toward
their employers discussed in Chapter 10?
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