New Hope Natural Media’s NEXT Trend Wins a 2014 Internet Advertising
Competition Award
Data and Insight Solution for the Natural and Healthy Living Products Marketplace
Earns Prestigious Award for its Website
Boulder, CO, April 7, 2014 – New Hope Natural Media today announced that its online data and insight
solution NEXT Trend has won a 2014 Internet Advertising Competition Award in the “Outstanding Website –
Consumer Goods” category. NEXT Trend offers proprietary pre-shelf products data for the natural and
healthy living market, future trend predictions and insights, a predictive consumer segmentation, custom
research and extensive industry expertise that helps enterprise level companies quickly recognize and act on
emerging, high-growth market opportunities.
Produced by the Web Marketing Association, the Internet Advertising Competition is an annual awards
program that honors excellence in online advertising, recognizes the individuals and organizations
responsible, and showcases the best in Internet advertising.
"The Internet Advertising Competition awards recognize outstanding achievements in online advertising. We
are honored to be a winner of this respected awards competition,” said Bill Tuohig, Vice President and
Product Leader of New Hope Natural Media. “This award is a testament to the hard work of our team and the
creative approach we are taking to developing new kinds of data and insight solutions for the natural products
marketplace.”
NEXT Trend assists consumer food and beverage companies, retailers, suppliers and investment firms
identify key market drivers; predict which pre-shelf products and ingredients are poised for widespread
adoption; develop targeted, localized go-to-market strategies; and minimize risk and accelerate speed to
market with a fast, affordable, early product concept filter.
Next Trend’s exclusive pre-shelf data includes: 30+ top trends, 40,000+ products, ingredients and attributes,
8,000+ ingredients, and 1,000+ product categories.
New Hope Natural Media's Predictive Consumer Segmentation is also overlaid within NEXT Trend to help
brands and retailers identify and target consumers who are most likely to be early adopters of natural
products and corresponding high success potential regions in the United States. Five key consumer
segments differentiated by early adoption, lifestyles, behaviors and beliefs toward health and wellness were
created from the research, redefining traditional market segmentation. The segmentation allows companies
to effectively target interested, passionate consumers and provides them with concepts and marketing
strategies to optimize product innovation.
NEXT Trend also provides a dynamic Product Concept Lab within the Predictive Consumer Segmentation,
which allows product innovators to test new product concepts early in the new product development cycle.
This early, fast product filter allows innovators to focus on high potential product concepts, which saves time
and money and decreases new product development cycle times.
Last month, NEXT Trend announced that blue chip consumer packaged goods companies – TwinLab,
MetaBrand, Lundberg Family Farms, General Mills Small Planet Foods, Clorox, Kellogg’s Kashi, Quinoa
Corporation, and PepsiCO – are among those using the online data and insight solution to gain a competitive
edge when bringing natural products to market.
To learn more or see NEXT Trend in action, visit www.nexttrend.com.
About New Hope Natural Media
New Hope Natural Media, a division of Penton, is the leading media resource and information provider for the
natural, organic and healthy products industry, with print, in-person/event, and e-business products and
services.
About Penton
Penton is a leading professional information services company that engages and informs millions of
professionals every day, helping them grow and solve their most critical business challenges. As a provider
of critical workflow solutions and insightful content, marketing services and networking, Penton helps
businesses do business in five core growth markets: agriculture, transportation, natural products/food,
infrastructure, and industrial design/manufacturing
Penton is a growth company with a track-record of strong performance and success and is backed by its coowners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein &
Co., LP.
For additional information on the company and its businesses, visit www.penton.com.
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CONTACTS:
Heather Smith
New Hope Natural Media
Phone: (303) 998 9232
Email: [email protected]
Kate Spellman
SVP, Marketing
Penton
Phone: (212) 204-4351
Email: [email protected]