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Book Description
The essential complement to the pathbreaking
book Competitive Strategy, Michael E. Porter s
Competitive Advantage explores the
underpinnings of competitive advantage in the
individual firm.Competitive Advantage
introduces a whole new way of understanding
what a firm does. Porter s groundbreaking
concept of the value chain disaggregates a
company into "activities," or the discrete
functions or processes that represent the
elemental building blocks of competitive
advantage. Now an essential part of
international business thinking, Competitive
Advantage takes strategy from broad vision to
an internally consistent configuration of
activities. Its powerful framework provides the
tools to understand the drivers of cost and a
company s relative cost position. Porter s value
chain enables managers to isolate the
underlying sources of buyer value that will
command a premium price, and the reasons
why one product or service substitutes for
another. He shows how competitive advantage
lies not