40% of America’s
workforce will be
freelancers by 2020.
Who Freelances?
‘Associate Professionals’ in
Design and Media – 40%
SECOND TO
‘Skilled tradespeople’
in construction – 56%
Evolution of a Freelance
Marketing Company
Using Social Media for Maximum Exposure
June Van Klaveren
Compelling Communications
The PLAN - 1996!
• GRAPHIC DESIGN of printed materials
• BUSINESS WRITING
The REALITY!
• Products
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•
•
•
•
•
•
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Stock newsletter
Web site development
Press Releases
Flyers
Surveys
WEB SITES (29 by 2009)
Direct Mail Fulfillment
Line Art
Presentations
SOCIAL MEDIA
Marketing Consulting
Writing
Graphic Design
You Can’t Be All Things
to All People
Big Plans/Small Dollars at First
Before Social Media - Presentations
• Niche association meetings
• National association
conferences
• Networking meetings
• Women’s groups
• Accepted all speaking
engagements
• Webinars
• Topics
– Marketing
– Customer Service
Before Social Media - Writing
• Articles for trade journals of
niche market
• Sales Letters
• Newsletter
• Blogs
Before Social Media – Newsletter
Before Social Media – E-list
Before Social Media – E-letter
• Simple!
• One main article
• Tailored to audience
– Two lists
• Main article becomes blog
post each month
Before Social Media – Book
ENTER: SOCIAL MEDIA
Social Media Options
Social Media Attitude
• Header
• Frequency – Minimum
1x/day.
• Schedule:
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Monday – Motivation
Tuesday – Humor
Wednesday – About CC
Thursday -- Question/Fillin-the-blank
– Friday – Marketing info
• VARIETY!
Content Sources:
Save into Evernote/Pocket
CONTENT:
Feedly
Sway
StumbleUpon
• Join Groups
– Potential Clients
– Personal Development
• Create group
• Top sellers belong to
30+ groups and ask &
respond to questions
• Most non-top sellers
LURK
• Hone your profile
– Dick Mueller
• Follow the right people
– Those with whom you’d
like to work
– Someone with strong
brand but hasn’t
articulated it visually.
• Add VALUE
• Research your targets
• Permanent visual
expression of who you
are and what you offer
• For Business
– Pin your own blog
– Pin quotes
– Pin examples of your
work
– Add descriptions to pins
• In January 2012,
Pinterest drove greater
traffic to websites than
LinkedIn, Google Plus,
Reddit, and Youtube —
combined.
• Drives traffic to your
site
Melanie Duncan
Pinterest Tips
• Follow the right people
– Those you’d like to work with
• Tap your personal network
• Share content
– Cheat sheets
– Checklists
– Articles
– Humor
General Social Media Tips
• Best respectful
• Unlike/Drop followers
• Find gaps
– Visit website to learn about people you connect
with
– Figure out what they need
– Stay in touch
Engagement
Engagement
Keep in Touch
• Presentation materials available on:
– http://www.compelcom.com/social-mediamarketing
– https://www.pinterest.com/junevk
– facebook.com/CompellingCommunications
• June Van Klaveren – 636-394-4148
• [email protected]
• www.CompellingCommunications.com