Career Coaching:
what it is and how to do it
Julia Yates
University of East London
What do you think
the key differences
are?
Carer
guidance
Career
counselling
Careers
advice
Career
coaching
Career
consultancy
Employability
advice
Job coaching
Career Coaching and Career
Guidance
Which is more goal-orientated?
Which is more directive?
Which is more effective?
Which is more private-sector?
Which is more likely to one-off?
Which has the better image?
What I like about
Career Coaching
“Unlocking a person’s
potential to maximise
their own performance”
Sir John Whitmore
(Whitmore 2002)
“Collaborative conversations,
grounded in coaching and
career theories which lead to a
positive outcome regarding
career and/or personal
fulfillment”
Yates 2013
Elements of coaching
(van Nieuwerburgh 2012)
Before we start…
• Find a partner
• Think of a topic
Who’s in charge?
Principled nondirectivity
Instrumental
directivity
The Client:
The Coach:
Chooses topic
Selects goals
Decides timings
Keeps time
Maintains focus
Moves
conversation on
TGROW
Topic
Way
Forward
Options
Goal
Reality
Topic
Overall objective
– Where do you want to get to?
GOAL
Outcome for session
What do you want from this conversation?
REALITY
• Tell me the story so far
•
•
•
•
•
What is happening now?
What skills and experiences do you have?
What do you mean by that?
What have you already tried?
How do you feel about the current situation?
OPTIONS
Identifying a number of options
• What are your options? What else?
• If you could do anything, what would you do?
Evaluating options
• What advice would your role model give you?
• What does your heart / head tell you?
WAY FORWARD
“We’ve talked about a lot of things today. What
are you actually going to go away and do?”
What challenges might you face?
How will you overcome them?
Who will you get support from?
Could this work for you?
• Find a new partner:
– How did you find the TGROW process?
– How could you incorporate this with clients?
Want to learn more?
Van Nieuwerburgh, C. (2013). An
introduction to coaching skills London:
Sage
Yates, J. (2013) The Career Coaching
Handbook Hove: Routledge
[email protected]