2/7/13
BISL and RSA among firms topping affinity partnership value table- 07 Feb 2013 - Post Online News
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BISL and RSA among firms topping affinity partnership value
table
Research into the effectiveness of personal lines affinity schemes has uncovered the identity of firms rated as offering the best
partnership value.
07 Feb 2013
By Callum Brodie
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2/11
2/7/13
BISL and RSA among firms topping affinity partnership value table- 07 Feb 2013 - Post Online News
According to consultancy firm Finaccord, analysis indicates that the leading two providers judged to hold the partnerships offering the most
potential value in terms of household insurance are UK Insurance (1st) and Aviva (2nd).
The companies occupying top spot in the motor, pet, private medical and travel categories are, in respective order, BISL, RSA, Axa PPP and
web-based outfit The Idol. UK Insurance, Axa, Bupa and Ageas took second spot in each of the aforementioned lines of business.
BISL is ranked first for motor insurance as a result of its links with major distributors such as Auto Trader, Bank of Scotland, Barclays, Halifax,
HSBC, Lloyds TSB, Marks & Spencer, the Post Office and RAC.
Meanwhile, The Idol, a trading style of Investment Discounts On-Line, came first in travel insurance as a consequence of its provision of the
search engine used by aggregators such as Compare the Market, Confused, Go Compare, Tesco Compare and U Switch.
Across a total of 2650 actual and potential partner organisations surveyed, and for the five consumer insurance lines, the research identified a total
of 1473 affinity programs organised in conjunction with one or more external providers, plus a further 155 cases where distributors underwrote or
brokered the proposition themselves on an internal basis.
Of the 1473 externally-organised schemes, the majority (819 or 55.6%) were found to have been arranged with a single, external broker with a
specific underwriter identifiable in 232 of these cases.
Commenting on the results, Finaccord director Alan Leach, said: "While the aforementioned figures underline the fact that brokers hold the most
affinity relationships in terms of their outright number, the rankings of the top two providers for each product suggest that major underwriters are
generally more successful in securing the most valuable deals. In fact, only two companies are visible here that are not underwriters, namely BISL
and The Idol."
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