2018:
Focus
Light
Pure
Editions
imm cologne
2018
Pure Platforms
Focus: Light
imm cologne 2018
15.01. - 21.01.2018
A globally unique platform:
imm cologne
The beginning of the 2018 furniture year is heralded by the most important event in its calendar:
imm cologne sets the trends, business momentum and topics for the entire furniture year, as
early as January! Cologne is in the middle of the
world’s most important sales market, Germany,
and centrally located in Europe. Only here will you,
as an exhibitor, find all the relevant target groups
in one place – as well as the perfect opportunity to
present your ideas and innovations to the whole
world all at once!
www.imm-cologne.de
www.imm-cologne.com
15.–21.01.2018
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Heimatdesign
Pop-Up Shop
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Eingang Nord
Entrance North
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Entrance South
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Designers Market
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Entrance East
Congress-Centrum Ost
Congress Centre East
Congress-Centrum Nord
Congress Centre North
Messekreis
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Pure
Hall 11, 10.1, 4.2, 3.1, 3.2, 2.2
Premium Standard
Pure
Pure is a format for design quality. This segment
of the international interiors show, imm cologne, is
made up of high-quality products from across the
entire range, developed by designers for
international brand-name companies, for manufacturers of smaller production runs as well as for
specialised design labels.
Pure Architects is the new format for innovative
room solutions in the areas bathroom, flooring,
ceiling, textile, technical lighting and Smart Home.
Pure
Hall 11, 10.1, 4.2, 3,1, 3.2, 2.2
Accessing the Target Group:
Targeting Decision-Makers
Interior
Designer
Architects
Pure
Blogger
Journalists
+
Consumers
Buyers
Creatives
Pure Editions
Hall 3.1, 3.2, 2.2
Showcase for Design Installations
Pure Editions
Pure Editions is the imm cologne’s format in Hall
3.2 and 2.2 for the makers of visionary furniture
concepts. The space is lined with dark surfaces
like a stage and subdivided into booths measuring 50-150 m² by an open trade fair architecture
that can be individually designed by the exhibitors – a showcase for design installations that
point the way ahead.
Pure Editions
Hall 3.1, 3.2, 2.2
Visionary Installations
Pure Editions
Hall 3.1, 3.2, 2.2
Open-plan stand architecture
Pure Editions
Hall 3.1, 3.2, 2.2
Walk-in Living Environments
Pure Editions
Hall 3.1, 3.2, 2.2
On-trend premium brands
Pure Editions
Hall 3.1, 3.2, 2.2
Inspiring diversity of range
Pure Editions
Hall 3.1, 3.2, 2.2
Creative scope for high-end brands
Dick Spierenburg
“With its open structures and different
focus topics, Pure responds to people’s
growing need for an overview for their
work in interior design. And they won’t
find a better showcase than imm cologne.
They have to see the connections between lighting and furniture, between
lighting and textiles. And that’s what
we do best.”
Dick Spierenburg
Creative Director
Pure Editions
Hall 3.1, 3.2, 2.2
Enthralled by lighting
Focus
Lighting has two essential aspects: atmosphere
and function. Pure gives each of them their own
space.
The focus at Pure Editions is on decorative lighting. It places the lamp as an interior design object
on an equal footing with furniture, presenting
lighting as part of exhibitors’ interior design concepts and allowing it to unleash the full potential
of its atmospheric strengths. The new Pure segment, Pure Architects, gives technical lighting its
own platform, where networking, digitalisation
and smart home are the buzzwords.
Pure Editions
Hall 3.2
Pure Editions Lounge
Pure Editions
Hall 2.2
Pure Editions Club
Pure
Hall 3.1
Schedule The Stage
Pure Editions
Hall 2.2
Event: Das Haus 2017 - Todd Bracher
2018:
Focus
Light
Pure Editions
Hall 3.2, 2.2
Creative installations
Featured
Editions:
Furniture is more than just furniture – it is a cultural asset with a history, a designed object with functions and an aesthetic dimension, which should be considered from different
perspectives. The product as an aesthetic statement and documentation of a process, as
a part of a whole in which furniture, textiles, materials and light interact to create a space –
Featured Editions is a stage for products like these.
Featured Editions is an exclusive exhibition format that imm cologne offers Pure Editions
exhibitors as a statement in the form of an installation. Instead of having a single central
location, the exhibition is staged in ten pyramids spread across the hall and reflects the
open structure of its architecture. Limiting the exhibition to ten pyramids guarantees an exceptional standard of quality and ensures that its statement to the public and the media is
brief and to the point.
All exhibitors interested in participating must apply with a concept that they will develop in
collaboration with a creative professional – a designer, architect, interior architect, craftsman or artist. The entries will be selected and the concepts staged by imm cologne’s
cooperation partner Stylepark (www.stylepark.com).
Pure Editions
Hall 3.2, 2.2
Featured Editions 2018
2018:
Focus
Light
Exhibition Planning: Dick Spierenburg; Koelnmesse
2018:
Focus
Light
Pure Editions
Hall 3.2, 2.2
Enthralled by lighting
Featured
Editions
What effect does lighting have on a space? What forms can lighting and shadow take?
What does lighting do to furniture? How do furniture and lighting interact? Could we even
make furniture from lighting? Are the two categories becoming blurred? Does matter swallow up light, or does light swallow up matter? These are not the kind of questions that get
discussed at a trade fair stand – but they inspire architects and designers who work with
light, from lighting designers to interior designers. Or they do at Featured Editions 2018.
After taking Textiles as its theme for imm cologne 2017, Featured Editions will explore lighting at the next international interiors show. Lighting objects, lamps, furniture as the bearer,
reflective surface, matrix or focus of light, as its partner and adversary, will be staged in
“stretch pyramids” – transparent, textile-covered spaces forming cell-like, geometric bodies
that emanate light from within and can be seen from afar. The installation is another experiment by the Pure Editions platform that will demonstrate the creative responses that can
be produced when furniture manufacturers and lighting designers work towards the same
objective.
Deadline for entries: 10.10.2017
Pure Editions
Hall 3.1, 3.2, 2.2
News-Blog
news.imm-cologne.de
Newsletter
(for clients, visitors and journalists)
Facebook
Twitter
YouTube
Xing...
Social Media-Activities: Content wanted!
Pure Editions
Hall 3.1, 3.2, 2.2
Benefits
Pure Editions
• Premiere: high awareness factor
• Platform: discourse on progressive design
• Core theme: presentation of visionary collections with creative products, innovative materials and new applications
• Synergy: the joint idea and equal footing of the
exhibitors’ presentations create a prestigious
community effect.
Pure Editions
Hall 3.1, 3.2, 2.2
Features
Pure Editions
•
•
•
•
•
•
•
•
•
Open booth design
Special spaces for design installations
Innovative hall layout
Premium setting in Hall 3.2 and 2.2
(black hall ceiling etc.)
Platforms
Event „Das Haus“
Featured Editions
Lounge + Bar
Schedule: The Stage
Pure Editions
Hall 3.1, 3.2, 2.2
Booth design
Pure Editions
• Booths should be individually designed and
look open and accessible
• Booth size between 50 – 150 m²
• Maximal height of walls: 4.50 metres
• In principle, partition walls between neighbouring exhibitors are permitted; if an aisle-side wall
is required, a maximum of 25% of its area may
be solid.
• Construction plans must be submitted
in advance (until 15.10.2017).
Pure Editions
Hall 3.1, 3.2, 2.2
Space rates
Pure Editions
•
•
•
•
•
•
•
for bookings until
for bookings after 01.05.2017
plus pro-rated energy costs
plus AUMA fee
plus deposit for service charges
plus Marketing-Package
plus VAT
190,00 EUR/m2
200,00 EUR/m2
11,00 EUR/m2
0,60 EUR/m2
1.100,00 Euro
Koelnmesse’s “General Conditions of Participation” and
• “Special Conditions of Participaon” apply.
Subject to alteation, Updated: 31.03.2017
Subject to alteration
Updated: 26.05.2017
Pure Editions
Hall 2.2
Hall 2.2 - imm cologne 2018
Pure Editions
Pure Platforms
Subject to alteration
Updated: 26.05.2017
Pure Editions
Hall 3.1
Hall 3.1 - imm cologne 2018
Pure Platforms
The Stage
Subject to alteration
Updated: 31.03.2017
Pure Editions
Hall 3.2
Hall 3.2 - imm cologne 2018
Pure Editions
2018:
Focus
Light
Pure Editions
Hall 3.1, 2.2
Successful Premiere: Platforms
Where new brands and high-end meet
Pure Editions
Hall 3.1, 2.2
Platforms
Where new brands and high-end meet
Pure Editions
Hall 3.1, 2.2
Where new brands and high-end meet
Pure Platforms
Platforms offers young companies and first-time
exhibitors the perfect framework for a first-class
presentation in a compact, dedicated area. The
range of products in the high-end Pure environment is as inspiring for visitors as it is appealing to
exhibitors.
Pure Editions
Hall 3.1, 2.2
Coordinated Exhibition Architecture
Pure Platforms
• Pure Platforms are ready-made, 20,25 sqm presentation spaces, arranged on islands with a
maximum of three units
• Open spaces, demarcated by black filigree metal dividers with one or two walled partitions
with a depth of 0.6 m between neighbouring
exhibitors
• Each combined unit is equipped with lighting,
electrical connections, storage space integrated into the walls, flooring
• Services: Cleaning
Pure Editions
Hall 3.1, 2.2
Prices (per 20,25 sqm unit)
Platforms
• The participation fee is*:
€ 10.000.00 plus VAT
*incl. the following services for:
Platforms sample:
Three units (60,75 sqm, gross)
• The space module
- 4,5 m x 4,5 m = 20,25 m² floor space (gross), extendable in 20,25 m² steps
– Podium floor covering
– Ceiling construction
– Lockable closet featuring a 8 kW mains electrical supply with
sub-distribution and 2 electric sockets
– Lighting: Bus bars with 5 lamps
– Stand cleaning
• Business Package
– 4 exhibitor passes, 2 work passes, 60 admission ticket vouchers
– 1 parking permit
– Wireless LAN
The Koelnmesse “General Terms and Conditions” and the “Special Conditions for Participation” apply.
Subject to change
Current version: 26.05.2017
• Marketing Package
– Entry in the alphabetical list of exhibitors in all available fair media
– Ten product group entries in the fair catalogue
– Unlimited number of product groups in the app and the online exhibitor search
– App for recording visitors at fair stand with Koelnmesse registration (data number
of usage licences based on the size of the stand space)
– Presentation of one Product Highlight in the app and the online exhibitor search
incl. product photo and product description
– Showcase company and product information on the global interior platform
– Activation for the Schedule Organiser Online
– Use of the database of new products in the press area
Pure Editions
Hall 3.1, 3.2, 2.2
Contact
Pure
Yvonne Mueller
Sales Manager Pure, Pure Editions
Tel.:
+49 (0) 2 21-8 21-26 16
Fax:
+49 (0) 2 21-8 21-32 80
E-Mail: [email protected]
Patricia Franken
Sales Manager Pure Platforms
Tel.:
+49 (0) 2 21-8 21-33 87
Fax:
+49 (0) 2 21-8 21-32 80
E-Mail: [email protected]
Pure Editions
Hall 3.1, 3.2, 2.2
Welcome at the
imm cologne 2018
15.01. - 21.01.2018
Imprint/Credits
Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Postfach 21 07 60
50532 Cologne
Germany
Tel.: +49 221 821-0
Fax: +49 221 821-2574
Email: [email protected]
www.koelnmesse.de
Management:
Gerald Böse (Chief Executive Officer)
Katharina C. Hamma
Herbert Marner
Chairman of the Supervisory Board:
Henriette Reker,
Lord Mayor of the City of Cologne
Place of business and (legal) domicile:
Cologne - Amtsgericht Köln, HRB 952
Photos: Koelnmesse GmbH
e-Salesfolder
(Facts and figures on imm cologne/
LivingKitchen)
http://koelnmesse-welcome.com/
imm-cologne/com