Coalition Foundations
History, Facts, and Future Plans
July 1, 2011 – August 2014
Our Vision:
A safe, healthy and prosperous County
Our Mission:
We engage the community to foster legal and safe alcohol use
in Deschutes County
Coalition Membership
Coalition Values
• Our community’s future
• Health and well-being of
all residents and visitors
• Safety, economic
development, a productive
workforce and a higher
standard for alcohol
environments
• Healthy, fun
& active lifestyle
• Civic & social accountability
• Youth & adult academic
& social success
• Relationships
• Strategic approach
• Responsible consumption
of alcohol
Operating Principles
• First, do no harm
• Meet community where
they are at
• Ground decisions in best
available data
• Value time and input
• Empower community
problem-solving
• Prioritize community-level
change
• Use a credible process
• Cultural competency in all
aspects of the work
• Transparency
• Respect of differing
viewpoints, expertise
& experience
• Adhere to best practices
whenever possible
What’s happened so far?
SEPT
2010
AUG
2011
JUL
2012
AUG
2013
AUG
2014
What’s happened so far?
SEPT
2010
AUG
2011
What’s happened so far?
JUL
2012
AUG
2013
Comprehensive, strategic solutions
Stakeholders
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18–25 yr olds
Parents
Rental owners
Faith community
Educators
Treatment providers
Judicial staff
Employers
Civic organizations
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Medical providers
Event planners
Law enforcement
Public land managers
Youth-serving orgs
Alcohol producers
Alcohol retailers
Neighborhood Assoc.
Local government
Public health staff
Coalition members
Many partners, one goal:
Engaging the community to foster
safe, legal alcohol use in Deschutes County
Resources
GOAL
Where are we going?
Consequences: Alcohol abuse or dependence among 18–25 year olds
Local Conditions
Priority Root
Causes
Consumption
Patterns:
Underage &
binge drinking
among 18–25
year olds
Social
availability
of alcohol
Community
norms
• Easy alcohol
access at parties
• Near peers
provide alcohol
• Community
events as triggers
for pre/post
parties
• Low perception of
harm
• # of events serving
alcohol
• “beer is
everywhere”
Selected
Strategies
Raising
awareness of:
• Harm re:
underage &
binge drinking
• Public
property
policies
• How to TAKE
ACTION
2014–15 goals
1. Continue raising awareness of:
– Shared Future Coalition
– Harms of underage and binge drinking (18–25 yrs)
2. Engage leaders/policy makers on priorities:
– Consistency of policy, enforcement, messaging
• Focus on public property policies re: alcohol
– Youth social norms re: underage/binge drinking
3. Increase coalition sustainability
Awareness campaign
Goals:
• Engage the community
in conversation about
high risk drinking harms
& prevention
• Raise awareness of the
Shared Future Coalition
• Raise awareness of
the harms of underage
and binge drinking
• Empower residents to
TAKE ACTION
Outreach Campaign:
• Coalition website
• Facebook posts
• Coalition blog
• Video PSAs online
• In-person presentations
• News releases
• Recruitment & engagement
• “Success Not Wasted” video
contest
• Radio PSAs
• Media interviews/stories
• City of Bend video
Increasing readiness to
TAKE ACTION
Trainings:
• Outreach Training
• Negotiation Training
• Higher Education Summit
• Positive Community Norms
• Sustainability workshop
• Policy maker training re:
prevention strategies
Partner Meetings:
• All 4 City Managers
• Redmond Development Cmsn
• US Forest Service
• Pacific Source
• Emergency Nurse’s Association
• Sisters & LaPine City Councilors
• Sisters Leadership Group
• Redmond Chamber
• Redmond Property Managers
• Neighborhood Associations
• Transportation Planning Cmsn
• Redmond Events Task Force
Sustainability
• What must be sustained?
– Human capacity/membership
– Credible process
– Relevance to community concerns
– Securing/sustaining needed resources
Increasing community resources
New FY14 Grants
• Bend area underage drinking
prevention
• Special events management
research and training
• South County coalition
development and underage
drinking prevention
Opportunities on the horizon?
How can you TAKE ACTION?
Priority local conditions:
• LOW PERCEPTION OF HARM
• Large number of events serving alcohol
• “Beer is Everywhere”
• Easy alcohol access at parties
• Near peers (21–25 year olds) provide alcohol
to minors
• Community events as triggers for pre/post
alcohol parties
Pamela – insert brochure image here:
A safe, healthy, prosperous community
is fostered by its residents.
I can’t find the jpg, but I’m pretty sure
you sent it to me. Can you please
resend it? Thanks!
Prevention Works!
…a few examples
• Ray County, MO:
– 30-day alcohol use drops by 12.9% in 2 years
among high school youth
• Roanoke, VA:
– 9% decrease in 30-day use among high school
youth between 2002–2010
• Wyoming:
– Between 2005–2011, 30-day use decreases
20%; binge drinking decreases 21%