Case Study
Harnessing pervasive Business Intelligence
across the enterprise
Consumer packaged goods multinational
Copyright © EXILANT Technologies Pvt. Ltd.
All rights reserved. Cannot be used, copied, reprinted, published without the written permission of
EXILANT Technologies Pvt. Ltd.
Case Study
ABOUT THE CLIENT
The client is one of the largest brewers in the world having presence in six continents with over a hundred
years of heritage. The client organization unit is in the process of rapid growth and expansion. While they
have implemented ERP system, they required a system outside ERP to accommodate additional
functionalities associated with sales promotions and trade marketing to support more than 600 users and
70,000 outlets.
BUSINESS DRIVERS FOR THE INITIATIVE
NEED FOR INTEGRATED VIEW OF THE BUSINESS

Complex statutory regulations: Complex statutory regulations mean that virtually each state
has to be treated as a separate entity. This necessitates the maintenance of multiple databases
for operations and inhibits consolidated reporting.

Limitations of existing ERP and consolidation of data: The functionalities offered by the ERP
system were not adequate enough to support the business processes of he client (example capturing of secondary sales data, fixed cost accounting and analysis). Hence there is a need for
multiple applications (databases) to support the entire landscape of operations of the client and
consolidate reporting across these applications. For ex: data from external sources like Chiller
tracking system had to be captured at various chiller locations and consolidated for various kinds
of reporting, dashboards and analytics

Limitations of metrics: Client has deployed Key Performance Indicators (KPIs) across Finance,
Supply Chain and Sales functions. Robust dashboard capabilities had to be built in order to
measure performance against specified metrics.
SOLUTION OVERVIEW
SCOPE



EXILANT’s scope included design, development and deployment of a consolidated data mart
across various applications for management reporting. Activities involved Online analytical
processing, decision support systems, consolidated reporting, messaging alerts, etc.,
Functional areas: Finance, Supply chain, Sales (not true – we only support )
Geography: 38 locations (across depos, Head Office, breweries) covering 80 licensed business
users.
Copyright © EXILANT Technologies Pvt. Ltd.
All rights reserved. Cannot be used, copied, reprinted, published without the written permission of
EXILANT Technologies Pvt. Ltd.
Case Study
SOLUTION
FIG: PROVIDES AN OVERVIEW OF THE APPLICATION ARCHITECTURE DESCRIBING HOW RAW DATA IS EXTRACTED,
TRANSFORMED AND LOADED IN TO THE DATA MART. T HIS PROVIDES USERS WITH ACTIONABLE INSIGHTS IN TO
TRENDS, ANALYSIS AND PERFORMANCE OF VARIOUS FUNCTIONS
The solution consists of a suite of products that address the BI requirements of the business handling
around 250 million records growing at about 400,000 records a day.
QLIKVIEW -BASED REPORTS



Primarily used for generating dashboards charts, tables and reports to depict various aspects of
the business. The solution provides a comprehensive view of the operations including primary
and secondary sales, supply chain management and finance.
Through the Qlikview dashboards users can analyze sales trends by channel, brand, region and
time period. Detailed secondary sales metrics like call completion, strike rates, run rate achieved
and required, average sales, purchases and sales of company’s products by various outlets can
be monitored.
Qlikview dashboards also provide users with cost control tools and users can monitor purchase
price variance, material usage variance, freshness of finished products and various other KPIs.
Copyright © EXILANT Technologies Pvt. Ltd.
All rights reserved. Cannot be used, copied, reprinted, published without the written permission of
EXILANT Technologies Pvt. Ltd.
Case Study
OTHER TOOLS USED
MSBI – SSIS – used for the basic functions of extraction, transformation and loading raw data
from disparate databases and creation of a data mart.
MSBI – SSRS – used for the generation of daily, weekly and monthly reports for various functional
managers.
Proclarity – used for analytical processing of various cubes example creditor and debtor ageing,
fixed cost accounting. Proclarity is the basis of flash reporting to the business at the month end
and year end.



Users of these tools have access through logging into the various applications. Alternately, reports can be
scheduled at periodic intervals for distribution to recipients.
Messaging alerts: The system integrates a messaging service from which critical information can be
messaged to recipients, for example every morning an SMS goes out to selected recipients on total sales,
brand wise sales and target achievement of the previous day.
REPORTING
Generation of organization-wide integrated reporting – profitability, EBITA. Following were the types of
reports generated –
SCM (Supply Chain Management)








Finished goods Ageing Report
EVC Report (Export Validation
Certificate)
Creditor transporter report
Material ageing report
Freight report
Daily material usage variance
Weekly material usage variance
Monthly material usage variance
Finance









Debtor/Creditor
Ageing report
Capex report
Cash & bank report
Collection plan
Fixed Cost reports
WIP reports (Work In
Progress)
Balance trend report
PO cost center report
Open PO foreign
vendor
SALES



Daily primary sales –
plan vs. Actuals
Client Sales vs.
Industry sales
Segment-wise,
brand-wise and
channel-wise sales
TECHNOLOGY



Database
OS
BI tools
: SQL server 2008
: Windows 2007 application servers
: MSBI, QlikView 11.0, Proclarity
Copyright © EXILANT Technologies Pvt. Ltd.
All rights reserved. Cannot be used, copied, reprinted, published without the written permission of
EXILANT Technologies Pvt. Ltd.
Case Study
BI
DASHBOARDS
– S AMPLE SCREENSHOTS
Copyright © EXILANT Technologies Pvt. Ltd.
All rights reserved. Cannot be used, copied, reprinted, published without the written permission of
EXILANT Technologies Pvt. Ltd.
Case Study
QUALITATIVE BENEFITS REALIZED







Prompt visibility into secondary sales performance for course corrections
Tight control on manufacturing, supply chain and purchase costs to ensure adherence to targets
Financial controls on receivables, fixed costs and profitability
Integrated view of the enterprise
Sales insights for strategy planning
Quick adaptation to market changes
Prompt month-end and year-end reporting
EXILANT’S Q LIKVIEW EXPERTISE







Business Consultant partner to QlikView, India
Engaged in QlikView development and support services for one of the largest breweries in India for their
management reporting
Managing more than 45 dashboards/reports in Finance, SCM, Manufacturing, Sales and SFA domains
6 expert level developers with capability to convert business requirements to comprehensive BI solutions
Have developed POCs in BFSI and Digital Content Management Reporting
Extensive experience in end-to-end Enterprise reporting solution for business functions involving data
modeling and dashboard solutions development
Managed QlikView training for BI induction for developers
Copyright © EXILANT Technologies Pvt. Ltd.
All rights reserved. Cannot be used, copied, reprinted, published without the written permission of
EXILANT Technologies Pvt. Ltd.