The Twelve C’s of Leadership
By: Richard George, NOI Coach
As a former property manager, the habits I learned and processes to which I became addicted
have enabled me to thrive. I am addicted to reading, I am addicted to pursuing knowledge and I
am addicted to making difficult situations simple. Leadership can be difficult and I continue to
strive for its simplicity. Throughout my years of leadership I have diligently tried to isolate the
characteristics of good leaders. Many business books and ideological philosophies gave great
insight to my quest, yet the real test was practicality and simple implementation.
I created my C-list of the leadership characteristics to which I have become addicted. Each of
these characteristics are derived and learned from my property management experiences and
each is both practical and simple.
A Great Leader Has:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Courage – Take a position even when it is painful.
Charisma – You must leverage your “influence” to get the job done.
Character – It is written in your DNA, know yourself: Assess Evaluate and Correct.
Compassion – The most profound human emotion, a desire to alleviate another’s suffering.
Creativity – Leaders “live” outside the box. Embrace change like it is your own child.
Competence – Surround yourself with the best, and you will be the best. Read voraciously.
Common Sense – The most powerful tool in your toolbox, don’t leave it at home.
Collaborative Spirit – Harness the power of human capital, it will always serve you well.
Communicator – Communicate with everyone even your adversaries.
Conviction – Commitment -Like a dog with a bone, you must know what you desire the most.
Capacity – Internalize your problem until it turns into vision.
Credibility – Integrity is expressed in what you do, not what you say.
Rich George, CAPS, CHPE, HOM, aka The NOI Coach and Apartmentor, is a national business consultant,
coach, author and trainer. Rich is the founder and CEO of The Apartmentors, a talent development firm that
includes many of the multifamily industry’s thought leaders. He is a member of the NAAEI and MHLI faculties and
an in-demand speaker for the apartment industry. To learn more about employee engagement and talent
development, contact Rich at www.noicoach.com or email [email protected].