Alfa Romeo Press Office
FIAT Chrysler Automobiles UK Ltd
240 Bath Road, Slough, Berks. SL1 4DX
Tel: 01753 511431
www.AlfaRomeoPress.co.uk
FOR IMMEDIATE RELEASE
NOVEMBER 09 2016
"GOLDEN STEERING WHEEL": ALFA ROMEO
GIULIA IS NAMED THE MOST BEAUTIFUL CAR OF
2016
The new Alfa Romeo Giulia has been named "Most Beautiful Car" in the "Das Goldene
Lenkrad" ("Golden Steering Wheel") competition. The award adds to the remarkable
collection of international prizes won by the new Alfa Romeo sports car.
The Giulia was voted for by readers of Auto Bild and Bild am Sonntag, with a panel of 29
automotive experts. Panel members included rally world champions Walter Röhrl and
Sébastien Ogier, DTM champion Mattias Ekström and designer Andrea Zagato.
Created by the Alfa Romeo Style Centre, the exciting Giulia is a new expression of the best
Italian tradition that combines harmonic proportions, linearity of style, high quality materials
and sophisticated aluminium, wood and leather accents. All these are embellished with iconic
elements originating in the brand's over 100-year history, the most significant of which is the
trefoil, arguably the most famous emblem of Alfa Romeo design.
Awarded since 1976 and this year divided into seven categories, the "Golden Steering Wheel"
was won by Alfa Romeo in 2011 for the "I am Giulietta" advertising campaign. Alfa Romeo 147
won in its category in 2000, while in 1995 the "Golden Steering Wheel" award for the "Coupé"
category went to Alfa Romeo GTV.
-ENDS-
Alfa Romeo Press Office
FIAT Chrysler Automobiles UK Ltd
240 Bath Road, Slough, Berks. SL1 4DX
Tel: 01753 511431
www.AlfaRomeoPress.co.uk
Alfa Romeo Press Office Contacts:
Kate Saxton – PR Director +44 (0)1753 519592 [email protected]
Puneet Joshi – PR Officer +44 (0)1753 519591 [email protected]
Catrina Adams – Press Fleet Administrator +44 (0) 1753 519551 [email protected]