SAP Business Transformation Study | Chemicals | Dunn-Edwards
Dunn-Edwards: Winning More Orders
and Increasing Profits by Running
Simple with the SAP® Fiori® UX
©
2015 SAP SE or an SAP affiliate company. All rights reserved.
Whether painting a single room, an entire house, or a sprawling commercial complex,
consumers and professionals alike turn to Dunn-Edwards Corporation for highperformance finishes and the perfect color every time. It's that commitment to quality
that has powered the company's growth from a small family-owned business in 1925
to one of today's largest paint manufacturers in the United States.
To close more deals more quickly, Dunn-Edwards set out to create a simpler and highly
intuitive user experience (UX) for the 250 sales and support professionals who need to
access its SAP® Customer Relationship Management (SAP CRM) application. The
company found the right solution by deploying the SAP Fiori® UX on Samsung Galaxy
Note devices. With easy mobile access to customer information, including leads and
opportunities as well as analytics, job specifications, color schemes, and visuals of
properties, Dunn-Edwards' sales and support team can now negotiate more-attractive
pricing to increase profit margins.
SAP Business Transformation Study | Chemicals | Dunn-Edwards
Boosting user adoption while reducing training costs
Company
Dunn-Edwards Corporation
Headquarters
Los Angeles, California
Industry
Chemicals – paints and
finishes
Products and Services
Interior and exterior paints
and primers for residential
and industrial use
Employees
2,000
Revenue
US$600 million
Objectives
• Increase user adoption of the SAP® Customer Relationship Management
(SAP CRM) application and lower the total cost of ownership
• Allow users to perform common CRM transactions on mobile devices
without having to log in to the SAP software
• Improve the productivity and performance of the sales team with mobile
access to relevant customer information, analytics, and job specifications
Why SAP
• SAP Fiori® user experience (UX) for an intuitive, device-agnostic UX
• External access to SAP CRM without a virtual private network (VPN)
Resolution
Deployed the SAP Fiori UX on Samsung Galaxy Note devices, enabling the
sales team to Run Simple and provide superior service
Benefits
• Give sales managers clear visibility into customer information
• Increase profit margins by providing salespeople with access to the
customer information they need to negotiate more-attractive pricing
• Reduce errors without incurring the expense of reworking software
• Decrease training costs by using video tutorials
70%
Performance
improvement with
SAP Fiori compared
to SAP GUI
80%
User adoption within
a few weeks
125%
Reduction in the number
of clicks needed to access
key customer information
50%
Web Site
www.dunnedwards.com
Fewer input fields
"The response to the SAP Fiori UX has been overwhelmingly positive. In terms
of speed and mobility, it has been a huge success, allowing sales to provide
superior service and win more orders that previously went to competitors."
Jose Garcia, SAP Applications Manager, Dunn-Edwards Corporation
Studio SAP | 41753 (15 /11) © 2015 SAP SE or an SAP affiliate company. All rights reserved.
©
2015 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE
or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of
SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://www.sap.com/corporateen/legal/copyright/index.epx#trademark for additional trademark information and notices. Some software products marketed by SAP
SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty
of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only
warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements
accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP
SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all
subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information
in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking
statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers
are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not
be relied upon in making purchasing decisions.