Orange County Convention Center
District
Long-Range Strategic Plan
Phase I
February 5, 2008
S T R A T E G I C
ADVISORY GROUP
Marc Reicher
Rida Development Corporation
Strategic Planning Leader
Long-Range
District Strategic Plan
Goal
To Focus Efforts and Resources
in a Common Direction That
Enables Orange County to be
the Leading Convention Center
District in the World
S T R A T E G I C
3
ADVISORY GROUP
Long-Range
District Strategic Plan
Approach
A Public-Private Partnership is Leading the Strategic Planning
Property Owners Association
Marc Reicher, Strategic Plan Leader
Orange County
Rida Development Corporation
Ira Mitzner
Orange County
Convention Center
Rosen Hotels and Resorts
Garritt Toohey
Peabody Hotel Group
Marty Belz
Thomas Enterprises
Marc Watson
S T R A T E G I C
4
ADVISORY GROUP
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
5
ADVISORY GROUP
Jeff Sachs
Strategic Advisory Group
Experience
Atlanta
Chicago
Jacksonville
San Antonio
Seattle
Baltimore
Detroit
Miami
San Juan
Tampa
Orange County
Phase V
Boston
Houston
New Orleans
St. Louis
Washington, DC
OPAC
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
7
ADVISORY GROUP
Long-Range
District Strategic Plan
Approach
Phase I
Phase II
Preliminary
Strategic
Initiatives
Client
Testing
Preliminary
Leadership
Feedback &
Support
Refine
Initiatives
Phase III
Phase IV
Cost
Document
Strategic
Plan
District
Stakeholder
Testing
Funding
Obtain
Leadership
Support
Refine
Initiatives
Economic
Impact
Implement
Prioritize
Private and
Public
Roles
8
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
9
ADVISORY GROUP
Long-Range
District Strategic Plan
1998 OCCC Strategic Plan Look-back
Plan Primarily Focused on the Center, but Also Some Addressed External Issues
Recommendation
Convention
Center
Accomplishments
Add 2m square feet of prime
exhibit space over next 30 years
Transportation
Improve road network (Westwood
connector, Universal Blvd,
Convention Way, etc.)
Hotels
Develop 2 to 4 1,000±-rm full
service convention hotels
attached/adjacent to the center
Develop parking at the edge of
District Parking/
the District connecting to the
Circulator
center and hotels via light rail
Underway
• Phase V 1m sf added
• Acquired sufficient land to meet
30 yr plan of 3m sf
Mostly Completed
• Kirkman extension pending
• Canadian Court under construction
Not Completed
• 1,400-rm Hilton Under Construction
• 437-room Westin Under Construction
Did not occur
S T R A T E G I C
10
ADVISORY GROUP
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
11
ADVISORY GROUP
Long-Range
District Strategic Plan
Industry Factors
Competition for Meetings Has Never Been Greater
Growth Index: Base year = 1985
350
300
Supply: Venue Exhibit Space
Demand: Net Square Feet Rented
Gross Domestic Product
Exhibit Supply
4.1% Average Growth
38%
38%
Vacancy
Vacancy
250
24%
24%
Vacancy
Vacancy
200
Net SF Rented
3.5% Average Growth
150
100
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
Source: TradeShow Week
S T R A T E G I C
12
ADVISORY GROUP
Long-Range
District Strategic Plan
Convention Center Building Trends
As Competition Continues to Grow – “Destination” Becomes Deciding Factor
In-Process New Venues and Expansions
120
Large Facilities
94
100
Number of Facilities
87
87
77
80
68
65
60
96
57
62
57
65
49
Exhibit SF
•
Las Vegas ExpoCenter
650k
•
Las Vegas (Sands/Palazzo)
+450k
•
Phoenix CC*
+438k
•
New York City Javits CC*
+276k
•
Pennsylvania CC*
+260k
Medium Facilities
40
20
Raleigh CC
150k
•
Ocean Center*
100k
•
VA Beach CC*
94k
•
Anchorage CC
75k
•
Tulsa CC*
70k
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
0
•
* Expansions to existing facilities.
Source: TradeShow Week
S T R A T E G I C
13
ADVISORY GROUP
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
14
ADVISORY GROUP
Client Input - Understanding the Deciding Factors
OCCC Client Advisory Board
Healthcare Information & Management Systems Society (HIMSS)
National Automobile Dealers Assn
Reed Exposition Company/PGA Merchandise Show
Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy (PITTCON)
American Rental Association
Intl Assn of Amusement Parks & Attractions/IAAPA
National Trade Productions, Inc./Coverings
Performance Racing Industry
The Florida Restaurant Show/National Hardware Show/SHOT/PGA
DMG World Media (USA) Inc./Surf Expo
Premiere Beauty Show
National School Boards Association
Exposition Management, Inc./National School Supply & Equipment Association
International Sign Association
Orgill Dealers Market
I/ITSEC
ASI Show, Inc
InfoComm International, Inc.
Florida Nursery, Growers & Landscape Association
EH Events & Education
Risk and Insurance Management Society
Nielsen Business Media/MEDTRADE/Kitchen & Bath/Globalshop/Imprinted Sportswear Show
American Heart Association
CM Services, Inc.
Pet Industry Distributors Assn/Global Pet Expo
Cygnus Business Media/Aviation Industry Week
Exhibit SF
1,099,500
1,099,500
1,099,500
984,900
950,300
950,300
950,300
950,300
826,200
762,600
640,500
475,200
475,100
475,100
475,100
456,900
367,200
356,100
348,800
299,400
200,000
187,600
178,900
150,000
108,000
103,300
Long-Range
District Strategic Plan
Attendance
25,000
25,700
43,000
23,000
10,600
28,000
30,000
45,000
15,000
18,000
41,000
14,000
5,000
19,800
25,000
10,000
7,000
26,500
9,500
9,500
10,000
6,000
30,000
7,000
5,000
4,000
S T R A T E G I C
15
ADVISORY GROUP
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
16
ADVISORY GROUP
Long-Range
District Strategic Plan
Preliminary Strategic Initiatives
Clients Want an URBANIZED District
Guest Amenities
Transportation
1.
Attached/Adjacent Hotels
5.
Parking
2.
Attached Ballroom/
Meeting Space
6.
Pedestrian
7.
Intra-District Connector
8.
District To Airport
9.
Ground Transportation
3.
4.
Attached Restaurants
Adjacent Entertainment
10. Way Finding
S T R A T E G I C
17
ADVISORY GROUP
Long-Range
District Strategic Plan
Urbanized Approach
North Building to Hilton
S T R A T E G I C
18
ADVISORY GROUP
Long-Range
District Strategic Plan
Urbanizing Challenge
North Building to Westin
S T R A T E G I C
19
ADVISORY GROUP
Long-Range
District Strategic Plan
Rosalind Ave.
Orange Ave.
Urbanizing Reduces Perceived Distances
North Building to Westin
S T R A T E G I C
20
ADVISORY GROUP
Long-Range
District Strategic Plan
Challenges
• Attached/adjacent hotels added
since expansion
• 1,400 room (Hilton) Attached
• 470 room Westin Nearby
• Nearby hotels are long walks from
the Center
• Once Nearby hotels booked, guests
must drive or be bussed
Westin
• Creates traffic and parking
challenges
Rosen
Plaza
Peabody
Rosen
Center
Current Hotel Infrastructure
Strategic Initiative #1/2 – Nearby Hotels & Meeting Space
Rosen
Shingle
Creek
Hilton
S T R A T E G I C
21
ADVISORY GROUP
Strategic Hotel Development
Strategic Initiative #1/2 – Add Urbanized Hotels
Long-Range
District Strategic Plan
Convention
Center
Expansion
Area
S T R A T E G I C
22
ADVISORY GROUP
Strategic Development
Strategic Initiative #3/4 – Restaurants/Entertainment
Long-Range
District Strategic Plan
Restaurant /
Entertainment District
Convention
Center
Expansion
Area
S T R A T E G I C
23
ADVISORY GROUP
Long-Range
District Strategic Plan
Strategic Initiative #5 – District Parking
Parking Beneath
Restaurants/Entertainment/Hotels
Convention
Center
Expansion
Area
Future
Parking
Deck
Future
Parking
Deck
• Supply
• Coordination
• Policy
• Short/Long-Term
• Pricing
• Enforcement
• Way Finding
• Circulation
• Security
S T R A T E G I C
24
ADVISORY GROUP
Pedestrian Safety
Strategic Initiative #6 – Pedestrian Connections
Long-Range
District Strategic Plan
Convention
Center
Expansion
Area
S T R A T E G I C
25
ADVISORY GROUP
Assets Needing Connection
Strategic Initiative #7/8 – Intra-District Circulator
Long-Range
District Strategic Plan
Existing Hotels
New Hotels
Restaurants/Entertainment
Existing Parking
New Parking
Plus parking beneath
hotels/restaurants/entertainment
S T R A T E G I C
26
ADVISORY GROUP
Long-Range
District Strategic Plan
Connecting the Assets
Strategic Initiative #7/8 – Intra-District Circulator
Airport
Routes depicted for illustrative purposes only.
S T R A T E G I C
27
A D routes.
VISORY GROUP
Additional study required to refine
Strategic Initiative #9 – Ground Transportation
Long-Range
District Strategic Plan
• District Focused
• More Vehicles
• Vehicle Standards
• Better coordination
• Metered Pricing
• District Regulations
S T R A T E G I C
28
ADVISORY GROUP
Strategic Initiative #10 – Way Finding
Long-Range
District Strategic Plan
• CRA Efforts a Good
Start
• Event Traffic Flows
• Guidance to Parking
• Flexible
• District Controlled
S T R A T E G I C
29
ADVISORY GROUP
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
30
ADVISORY GROUP
Potential Impact of Strategic Plan
Guest Amenities
Private Investment
Long-Range
District Strategic Plan
Transportation
Property Taxes
TDT
1. Attached/Adjacent
Hotels
2. Attached
Ballroom/Meeting
Space
3. Attached
Restaurants
4. Adjacent
Entertainment
More Conventions
5. Parking
More Delegates
6. Pedestrian
More Delegate
Spending
7. Intra-district
Sustainable Jobs
Realize Phase V ROI
8. District To Airport
9. Ground
Transportation
10. Way Finding
S T R A T E G I C
31
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
AARP
Abbey Carpet Company
Academy of General Dentistry
Academy of Managed Care Pharmacy
Academy of Management
Academy of Osseointegration
Ace Hardware Corporation
Advanstar Communications
Air & Waste Management Assn.
Airborne Law Enforcement Assn.
Aircraft Owners and Pilots Assn.
Alcoholics Anonymous
Alliance of Black Telecommunications Employees
Allied Social Science Assn.
AllMetal Incorporated
Alpha Kappa Alpha Sorority
Alternative Fuel Vehicle Institute
Ambulatory Pediatric Assn.
American Academy of Allergy, Asthma and Immunology
American Academy of Audiology
American Academy of Cosmetic Dentistry
American Academy of Dermatology
American Academy of Family Physicians
American Academy of Neurology
American Academy of Nurse Practitioners
American Academy of Ophthalmology, The
American Academy of Optometry
American Academy of Orthopaedic Surgeons
American Academy of Otolaryngology
American Academy of Pediatrics
American Academy of Periodontology
American Academy of Physician Assistants
American Academy of Religion
American Alliance for Health, Phys. Ed, Rec & Dance
American Animal Hospital Assn.
American Assn. for Cancer Research
American Assn. for Clinical Chemistry
American Assn. for Laboratory Animal Science
American Assn. for Respiratory Care
American Assn. for the Advancement of Science
American Assn. of Airport Executives
American Assn. of Blood Banks
American Assn. of Critical Care Nurses
American Assn. of Diabetes Educators
American Assn. of Homes & Services for the Aging
American Assn. of Law Libraries
American Assn. of Museums
American Assn. of Neurological Surgeons
American Assn. of Nurse Anesthetists
American Assn. of Occupational Health Nurses, Inc.
American Assn. of Oral & Maxillofacial Surgeons
American Assn. of Orthodontists
American Assn. of Petroleum Geologists
American Assn. of Pharmaceutical Scientists
American Assn. of Physicists in Medicine
American Assn. of School Administrators
American Assn. of School Librarians
American Baptist Churches USA
American Bar Assn.
American Bus Assn.
American Chemical Society
American College of Allergy, Asthma & Immunology
American College of Cardiology
American College of Chest Physicians
American College of Emergency Physicians
American College of Gastroenterology
American College of Obstetricians and Gynecologists
American College of Physicians
American College of Rheumatology
American College of Sports Medicine
American College of Surgeons
American Composites Manufacturers Assn.
American Contract Bridge League
American Contract Manufacturers Show
American Correctional Assn.
American Council on the Teaching of Foreign Languages
32
American Counseling Assn.
American Culinary Federation
American Dental Assn.
American Dental Education Assn.
American Diabetes Assn.
American Dietetic Assn.
American Economic Assn.
American Educational Research Assn.
American Farm Bureau Federation
American Federation for Medical Research
American Federation of State, Co. & Muni. Employees
American Fence Assn.
American Football Coaches Assn.
American Foundry Society
American Geophysical Union
American Geriatrics Society
American Health Care Assn.
American Healthcare Radiology Administrators
American Heart Assn.
American Immigration Lawyers Assn.
American Industrial Hygiene Assn.
American Institute of Aeronautics and Astronautics
American Institute of Architects
American Jail Assn.
American Legion
American Library Assn.
American Logistics Assn.
American Mathematical Society
American Meat Institute
American Meteorological Society
American Numismatic Assn.
American Nurses Assn.
American Occupational Therapy Assn.
American Oil Chemists Society
American Optometric Assn.
American Osteopathic Assn.
American Payroll Assn.
American Pet Products Manufacturers Assn.
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
American Pharmacists Assn.
American Physical Society
American Physical Therapy Assn.
American Planning Assn.
American Postal Workers Union
American Psychiatric Assn.
American Psychological Assn.
American Public Health Assn.
American Public Transportation Assn.
American Public Works Assn.
American Railway Engineering and Maint.-of-Way Assn.
American Rental Assn.
American Resort Development Assn.
American Society for Bariatric Surgery
American Society for Bone and Mineral Research
American Society for Cell Biology
American Society for Industrial Security
American Society for Laser Medicine and Surgery
American Society for Microbiology
American Society for Quality Incorporated
American Society for Reproductive Medicine
American Society for Ther. Radiology and Oncology
American Society for Training and Development
American Society of Agronomy
American Society of Anesthesiologists
American Society of Assn. Executives
American Society of Cataract & Refractive Surgery
American Society of Clinical Oncology
American Society of Consultant Pharmacists
American Society of Health-System Pharmacists
American Society of Heating, Refrig. & A-C Engineers
American Society of Hematology
American Society of Human Genetics
American Society of Landscape Architects
American Society of Limnology & Oceanography
American Society of Mechanical Engineers
American Society of Nephrology
American Society of Plastic Surgeons
American Society of Plumbing Engineers
American Society of Safety Engineers
American Society of Transplant Physcians
American Society of Transplantation
American Society of Travel Agents
American Speech Language Hearing Assn.
American Sportfishing Assn.
American Supply Assn.
American Suzuki Motor Corporation
American Telemedicine Assn.
American Thoracic Society
American Traffic Safety Services Assn.
American Trucking Assn.s
American Urological Assn.
American Vacuum Society
American Veterinary Medical Assn.
American Water Works Assn.
American Welding Society
American Wind Energy Assn.
America's Health Insurance Plans
Americas SAP Users Group
Amusement & Music Operators Assn.
Amway (Florence)
Ancient Egypt. Arabic Order Nobles of the Mystic Shrine
Anheuser-Busch Companies, Incorporated
Annual Conference on Peritoneal Dialysis
APICS The Assn. for Operations Management
Arbonne International, Inc.
Armed Forces Communications and Electronics Assn.
Army Aviation Assn. of America
ASI Show, Incorporated
Asian American Hotel Owners Assn.
ASM International (American Society for Metals)
Assisted Living Federation of America
Associated Equipment Distributors
Associated General Contractors of America
Associated Locksmiths of America
Assn. for Career & Technical Education
33
Assn. for Computing Machinery
Assn. for Financial Professionals
Assn. for Information & Image Management/AIIM Expo
Assn. for Iron & Steel Technology
Assn. for Profess. in Infection Control and Epidemiology
Assn. for Research in Vision and Ophthalmology
Assn. for Supervision and Curriculum Development
Assn. for the Advancement of Wound Care
Assn. for Unmanned Vehicle Systems International
Assn. of Air Medical Services
Assn. of American Medical Colleges
Assn. of British Travel Agents
Assn. of Fundraising Professionals
Assn. of Legal Administrators
Assn. of Military Surgeons of the U.S.
Assn. of Millwork Distributors
Assn. of Peri-Operative Registered Nurses
Assn. of Progressive Rental Organizations
Assn. of Public Safety Comm. Officials International
Assn. of Records Managers and Administrators
Assn. of School Business Officials International
Assn. of the US Army
Assn. of Women's Health Obstetric & Neonatal Nurses
ATeam Central
Athletic Business Publications
Audio Engineering Society
Autodesk Inc.
Automotive Engine Rebuilders Assn.
Automotive Oil Change Assn.
Aviation Industry Week
Avon Company
Bank Administration Institute
Baptist World Alliance
BEA Systems, Incorporated
Behavioral Science Technology
Benevolent and Protective Order of the Elks
Best Buy Company, Inc.
Best Western International
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
BICSI Telecommunications Assn.
Billiard Congress Of America
Biophysical Society of America , The
Blacks In Government
BMC Software
Book Expo America
Borders Group Inc.
Bowling Proprietors Assn. of America
BroadVision
Bronner Brothers Beauty Show
BTE Performance Group
Building Owners and Managers Assn.
Building Service Contractors Assn. International
BurnLounge
Business Professionals of America
Buyers Market of American Crafts
Cannex & Fillex
Cardtech/Securtech
Case - New Holland Corporation
Case Management Society of America
Catersource, Incorporated
Catholic Campus Ministries
CCA Global Partners
Cellular Telecommunications & Internet Assn.
Cendant Corporation
Centers for Disease Control and Prevention
Century 21 International
Cerner Corporation
Charles Schwab Company
Cheney Brothers Incorporated
ChevronTexaco
Choice Hotels International
Christian & Missionary Alliance
Christian Booksellers Assn.
Christian Church Disciples of Christ
Church of God (Cleveland, Tennessee)
Church of God in Christ, Inc.
Church of God Ministries, Inc.
Church of the Brethren
Church of the Nazarene
Cisco Systems
Clean Show
Clinical Laboratory Management Assn.
Club Industry East
Club Managers Assn. of America
CMP Media, LLC
Coalition For The Advancement Of Jewish Education
Coldwell Banker
Common a User Group
Communications Workers of America
Community Transportation Assn. of America
Computer Associates
ConExpo-ConAgg
Confidential Automotive Group
Congress of Neurological Surgeons
Construction Specifications Institute
Consumer Electronics Assn.
Cooperative Baptist Fellowship
Coors Brewing Company
Corrigan Associates, LLC
Council for Exceptional Children
Council of Engineering and Scientific Society Executives
Council of Supply Chain Management Professionals
Coverings
Craft and Hobby Assn.
Create Magazine
Custom Electronic Design & Installation Assn.
Cystic Fibrosis Foundation
Daimler Chrysler
David M & Peter J Mancuso, Incorporated
Deck Expo
Deloitte & Touche
Delta Sigma Theta Sorority, Inc.
Design Automation
Digestive Disease Week
Digital Equipment Computer Users Society
34
Direct Marketing Assn.
Distribution Business Management Assn.
Distributive Ed. Clubs of America & Delta Epsilon Chi
Diversified Business Communications
Diving Equipment & Marketing Assn.
Document Management Industries Assn.
Door and Hardware Institute
Drug Information Assn.
eBay
Ecological Society of America
Educause
EH Publishing, Incorporated
Elan Vital
Electrical Apparatus Service Assn.
Electrical Manufacturing & Coil Winding Assn.
Electronic Industry Show Corp
Electronic Retailing Assn.
Electronic Transaction Assn.
EMC Corporation
Emergency Nurses Assn.
Endocrine Society, The
Enforcement Expo
Environmental Industry Assn.
Epicor Software Corporation
Evangelical Lutheran Church in America
Exxon Company USA
Family, Career and Community Leaders of America
Fastenal Company
Federal Express Corporation
Federation of American Soc. for Experimental Biology
Financial Service Providers International
Fire Protection Publications
Firehouse Expo
FIRST Organization
Fleetwood Enterprises, Incorporated
Flexographic Technical Assn.
Florida Baptist Convention
Florida Concrete & Products Assn.
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
FL Educational Technology Conference, Inc.
FL Fashion Focus
FL Foundation for Future Scientists
FL Gift Show
FL Home Builders Assn.
FL Industrial Woodworking Expo
FL Music Educators Assn.
FL Nursery, Growers & Landscape Assn.
FL Restaurant & Lodging Assn.
FL Roofing, Sheet Metal & A/C Contractors Assn.
FL RV Trade Assn.
FL School Nutrition Assn.
FL Swimming Pool Assn.
FL United Numismatists Incorporated
Focus on the Family
Food Marketing Institute
Ford Lincoln-Mercury
Foundation for Retrovirology and Human Health
Fraternal Order of Police Grand Lodge
Fullerton Properties Realty
Fun Expo
Futon Assn. International
GameStop
Gartner Group Incorporated
General Council of the Assemblies of God
General Motors
Geological Society of America
GeoSpatial Information & Technology Assn.
GIE + Expo
Girl Scouts of the USA
GlobalShop
Gold Wing Road Riders Assn.
Golf Course Superintendents Assn. of America
Golf Gods Gear
Goodyear Tire & Rubber Company
Gospel Music Workshop of America
Gourmet Products Show
Government Finance Officers Assn/U S & Canada
Gregg Halteman & Associates
Group C Communications Incorporated
Guardian Building Products Group
Handweavers Guild of America
HBO Company
Health Industry Distributors Assn.
Health South Incorporated
Healthcare Information & Management Systems Society
Hearth, Patio & Barbecue Assn.
Heavy Duty Aftermarket Week
Helicopter Assn. International
Herbalife International
Hewlett Packard Corporation
Higher Education Users Group
Home Depot
Home Interiors & Gifts
Home Remodeling Industry (CLOSETS EXPO)
Home Sewing Assn.
Hopper Expositions, Inc
Hospitality Financial & Technology Professionals
House-Hasson Hardware Company
HT Hackney Company
Hyperion Solutions Corporation
i2 Technologies Inc.
IBM Corp. City-Wide
IBM In-House
IDG World Expo
Imprinted Sportswear Show
Incoming Call Center Mgmt/Questex Media Group, Inc
Indoor Tanning Assn.
Industrial Fabrics Assn. International
Industrial Supply Assn.
Infectious Diseases Society of America
Infor
INFORMEX (CMP Information)
Institute of Electrical and Electronics Engineers
Institute of Food Technologists
Institute of Navigation, The
35
Institute of Scrap Recycling Industries
Insurance Accounting & Systems Assn.
Intel Corporation
Intelligent Transportation Society of America
Intercontinental Hotels Group
Interior Lifestyle USA
Intermodal Assn. of North America
Internal Revenue Service
Int'l Air Conditioning, Heating, Refrigerating Exposition
Int'l Assn. for Dental Research
Int'l Assn. of Exhibitions & Events
Int'l Assn. of Airport Duty Free Stores
Int'l Assn. of Amusement Parks and Attractions
Int'l Assn. of Assembly Managers
Int'l Assn. of Chiefs of Police
Int'l Assn. of Fire Chiefs
Int'l Assn. of Fire Fighters
Int'l Assn. of Food Industry Suppliers
Int'l Assn. of Jazz Education
Int'l Assn. Of Operative Millers
Int'l Baking Industry Exposition
Int'l Bottled Water Assn.
Int'l Carwash Assn.
Int'l Cat Assn., The
Int'l City/County Management Assn.
Int'l Communications Industries Assn.
Int'l Conf. on Signal Processing Applications & Tech.
Int'l Construction & Utility Equipment Exposition
Int'l Council of Shopping Centers
Int'l Dairy Foods Assn.
Int'l Dairy-Deli-Bakery Assn.
Int'l Definity Users Group
Int'l Door Assn.
Int'l Esthetics, Cosmetics & Spa Conference
Int'l Facility Management Assn.
Int'l Foundation for Telemetering
Int'l Foundation of Employee Benefit Plans
Int'l Franchise Assn.
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
Int'l Health, Racquet and Sportsclubs Assn.
Int'l Housewares Manufacturers Assn.
Int'l Lutheran Womens Missionary League
Int'l Microelectronics and Packaging Society
Int'l Nortel Networks Users Assn.
Int'l Oil Spill Conference
Int'l Parking Institute
Int'l Pentecostal Young Peoples Union
Int'l Pool & Spa Expo
Int'l Reading Assn.
Int'l Sanitary Supply Assn.
Int'l Sign Assn.
Int'l Sleep Products Assn.
Int'l Society for Magnetic Resonance In Medicine
Int'l Society for Technology in Education
Int'l Society of Music Education
Int'l Trademark Assn.
Int'l TS for Kitchen, Bath, Plumbing, PVF, Heating & A/C
Int'l Window Coverings Expo
Int'l Wireless Communications Expo
InterVarsity Christian Fellowship
Irrigation Assn., The
Jayco, Inc.
Jazzercise Incorporated
JDA Software Group
JEM Communications, Inc
Jems Communications
John Deere & Company
JP Morgan Chase & Company
Juvenile Products Manufacturers Assn.
Kabbalah Centre, The
Kawasaki Motors Corporation
Keller Williams
Kforce.com
Kinko's, Inc.
Kiwanis International
La Cumbre, Inc.
Lawson Software
Lennox Industries, Inc.
LifeWay Christian Resources
LightFair International
Ligonier Ministries
Lions Clubs International
Live Design International aka Lighting Dimensions Int’l
Lumbermens Merchandising Corporation
Lutheran Church Missouri Synod
Macromedia
Magic Global
Mark Chironna Ministries
Mary Kay, Incorporated
Matco Tools
Material Handling Industry of America
McDonalds Corporation
McKesson Corporation
McLane Suneast, Inc.
Medical Case Management Convention
Medical Design & Manufacturing Show
Medical Group Management Assn.
Medical Records Institute
Medtrade
Meeting Professionals International
Mega Group USA
Melaleuca
Mennonite Church USA
Messe Frankfurt Inc.
Microscopy Society of America
Microsoft
Midwest Manufactured Housing Federation
Miller Brewing Company
Million Dollar Round Table
Minerals, Metals & Materials Society, The
Minor League Baseball
Misys Healthcare Systems
Mobile Electronics Show
Modern Language Assn. Of America
Monarch Pharmaceuticals
36
Moose International
Mothers of Preschoolers
Multi-Housing World
Music Educators National Conference
My Events, Incorporated
NACE International
NAFSA: Assn. of International Educators
Narcotics Anonymous
National Acteens
National Agricultural Aviation Assn.
National Alliance of Black School Educators
National Apartment Assn.
National Art Materials Trade Assn.
National Assn. for Bilingual Education
National Assn. for Campus Activities
National Assn. for College Admission Counseling
National Assn. for Gifted Children
National Assn. for Home Care and Hospice
National Assn. for Pupil Transportation
National Assn. for the Advancement of Colored People
National Assn. for the Education of Young Children
National Assn. of Basketball Coaches/USA
National Assn. of Black Journalists
National Assn. of Broadcasters
National Assn. of Chain Drug Stores
National Assn. of College & University Food Services
National Assn. of College and Univ. Business Officers
National Assn. of College Stores
National Assn. of Convenience Stores
National Assn. of Counties
National Assn. of Elementary School Principals
National Assn. of Elevator Contractors
National Assn. of Fleet Administrators
National Assn. of Home Builders
National Assn. of Independent Schools
National Assn. of Letter Carriers of the USA
National Assn. of Music Merchants
National Assn. of Pastoral Musicians
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
National Assn. of Photoshop Professionals
National Assn. of Pizza Operators
National Assn. of Professional Baseball Leagues
National Assn. of Professional Surplus Lines
National Assn. of Realtors
National Assn. of Secondary School Principals
National Assn. of Social Workers
National Assn. of Sporting Goods Wholesalers
National Assn. of Stock Plan Professionals
National Assn. of Television Program Executives
National Assn. of Watch & Clock Collectors, Inc.
National Athletic Trainers Assn.
National Automated Clearing House Assn.
National Automatic Merchandising Assn.
National Automobile Dealers Assn.
National Baptist Convention of America, Inc.
National Baptist Convention of the USA
National Baptist Sunday School
National Black MBA Assn.
National Business Aviation Assn.
National Business Media
National Business Travel Assn.
National Cable & Telecommunications Assn.
National Cattlemen's Beef Assn.
National Center for State Courts
National Cheerleaders Assn.
National Coalition of Black Meeting Planners
National Community Pharmacists Assn.
National Concrete Masonry Assn.
National Conference of State Legislatures
National Corn Growers Assn.
National Council for the Social Studies
National Council of Teachers of English
National Council of Teachers of Mathematics
National Education Assn.
National Electrical Contractors Assn.
National Emergency Number Assn.
National Facilities Mgmt and Tech. Conference & Expo
National Federation for Catholic Youth Ministry
National Fire Protection Assn.
National Frame Builders Assn.
National Funeral Directors & Morticians Assn.
National Funeral Directors Assn.
National Future Farmers Of America Organization
National Glass Assn.
National Grocers Assn.
National Ground Water Assn.
National Hardware Show & Lawn and Garden World
National Head Start Assn.
National Home Infusion Assn.
National Industrial Fastener Show
National Industrial Transportation League
National Inspirational Youth Convention
National Institute of Governmental Purchasing
National Intramural-Recreational Sports Assn.
National Kitchen & Bath Assn.
National League of Cities
National Marine Manufactures Assn.
National Medical Assn.
National Middle School Assn.
National Minority Supplier Development Council
National Nutritional Foods Assn.
National Pavement Expo
National Pest Management Assn.
National Petrochemical & Refiners Assn.
National Plastics Expo
National Postal Forum
National Precast Concrete Assn.
National Propane Gas Assn.
National Recreation and Park Assn.
National Recycling Coalition
National Religious Broadcasters Assn.
National Residential HVAC Seminar & Conference
National Restaurant Assn.
National Retail Federation
National Rifle Assn. of America
37
National Roofing Contractors Assn.
National Rural Electric Cooperative Assn.
National Rural Water Assn.
National Safety Council
National School Boards Assn.
National School Supply & Equipment Assn.
National Science Teachers Assn.
National Sheriffs' Assn.
National Soccer Coaches Assn. of America
National Society of Black Engineers
National Society of Hispanic MBAS
National Sports Collectors
National Systems Contractors Assn.
National Technical Investigators' Assn.
National Technical Preparation Network
National Tour Assn.
National Training and Simulation Assn.
National Truck Equipment Assn.
National Urban League Assn.
National Wood Flooring Assn.
Nationwide TV & Appliance Assn.
NATO - North Atlantic Treaty Organization
Natural Products Expo
New Age and Gift Ventures
New Birth Missionary Baptist Church
Newest Way to Wealth
Newspaper Assn. of America
Nielsen Business Media
Nobel Biocare
Noria Corporation
Nortel Networks
North American Assn. of Food Equipment Manufacturers
North American Baptist Fellowship
North American Bridal Assn.
North American Christian Convention
North American Div. of Seventh-Day Adventist Churches
North American Renewal Service Committee
North American Spine Society
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
Nth Degree
Nu Skin International
Oildom Publishing Company of Texas
Omega Psi Phi Fraternity, Inc.
Oncology Nursing Society
Optical Laboratories Assn.
Optical Society of America
Oracle Application Users Group
Order of the Eastern Star
Orgill Incorporated
Orlando Church, The
Orlando Furniture & Decorative Accessory Market
Orlando Gift Show
Orlando Variety Merchandise Show
Oxford Publishing, Inc.
PACCAR Inc.
Packaging Containers & Materials Expo
Packaging Machinery Manufacturers Institute
Panera Bread
Pennwell Publishing
Penton Media
Penton Media Incorporated
Pep Boys
Peregrine Systems
Performance Racing Industry
Personal Communications Industry Assn.
Pet Industry Distributors Assn.
Photo Marketing Assn. International
Pittsburgh Conf. on Analytical Chemistry
Plumbing-Heating-Cooling Contractors National Assn.
Points of Light Foundation
Pop Warner Athletic Assn.
Post Newsweek Tech Media Group
Powder Coating Institute
Power Gen
Precision Metalforming Assn.
Premiere Show Group
Presbyterian Church U.S.A.
Presbyterian Women
Pri-Med Tradeshow
Produce Marketing Assn.
Professional Beauty Assn.
Professional Convention Management Assn.
Professional Golfers Assn.
Professional Photographers of America, Inc.
Progressive National Baptist Convention
Project Management Institute
Promax & BDA
Promotional Products Assn. International
Promotional Products Assn. of Florida
Prophet 21
Prudential Real Estate Affiliates Incorporated
PSS World Medical
Public Library Assn.
Publicis Meetings USA
Pumper & Cleaner Environmental Expo
QAD Incorporated
R.J. Reynolds Tobacco Company
Radio Shack
Radio TV News Directors Assn.
Radiological Society of North America
RadTech International
Railway Engineering Maintenance Suppliers Assn.
Randstad North America
RCG Productions, LLC
Re/Max International, Inc.
Recreation Vehicle Industry Assn.
Renaissance Learning, Inc.
Research in Motion
Retail Systems Alert Group, Inc.
Richard Robbins International
Risk & Insurance Management Society, Inc.
Rita's Water Ice
Rite Aid Corporation
Rockwell Automation, Inc.
Rotary International
38
RSA Data Security Inc
Sage Software
Sam's Club
SAP Global Marketing, Inc.
Satellite Broadcasting & Communication Assn.
SBC Communications, Incorporated
School Nutrition Assn.
School, Home & Office Products Assn.
Science Service
Sewn Products Equipment Suppliers of America
Shell Chemical Company/Equilon Enterprises
Sherwin Williams
Shoe Show, The
Shooting, Hunting & Outdoor Trade Show
Siebel Systems
Silicon Graphics
SnowSports Industries of America
Soc. For Clinical Vascular Surgery
Soc. for Human Resource Management
Soc. for Information Display
Soc. For Mining, Metallurgy & Exploration, Inc.
Soc. for Neuroscience
Soc. for Protective Coatings
Soc. for Technical Communication
Soc. for the Advance. of Materials & Process Engin.
Soc. for the Preserv. of Barbershop Quartet Singing
Soc. of Biomolecular Screening
Soc. of Cable Telecommunications Engineers
Soc. of Critical Care Medicine
Soc. of Decorative Painters
Soc. of Environmental Toxicology and Chemistry
Soc. of Exploration Geophysicists
Soc. of Hispanic Professional Engineers, Inc.
Soc. of Interventional Radiology
Soc. of Manufacturing Engineers
Soc. of Nuclear Medicine
Soc. of Petroleum Engineers
Soc. of State Dir. of Health, Phys. Ed. and Rec.
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
OCCCs Targeted Accounts
Society Of Thoracic Surgeons
Society of Toxicology
Solar Electric Power Assn.
Solar Energy Industries Assn.
Solid Waste Assn. of North America
SouthCon
Southeast Greenhouse Conference
Southern Baptist Convention
Southern Council of Optometrists
Southern Forest Products Assn.
Southern Nursery Assn.
Southern States Cooperative, Incorporated
Southern Women's Show
Southwestern Bell Communications
Special Events Magazine, The
Special Libraries Assn.
Specialty Coffee Assn. of America
Specialty Equipment Market Assn.
Specialty Graphic Imaging Assn.
Specialty Sleep Assn.
Specialty Tools & Fasteners Distributors Assn.
SPIE The International Society for Optical Engineering
Spirit Sports Cheer and Dance
Spirit Team, The
Sporting Goods Manufacturers Assn.
Sprint Nextel
Stampin' Up
Starbucks Coffee
Starlight Childrens Foundation
StonExpo
Subway Incorporated
Sun Microsystems
Sunbelt Rentals
SunGard Higher Education
Sunshine State Exhibitors
Super Floral Show
Surf Expo
Surface Fabrication and Design Expo
Sweet Adelines International
Sybase Incorporated
Sysco Food Services of Central Florida
Tampa Bay Juniors Volleyball Club, Inc.
Teachers of English to Speakers of Other Languages
Team Diamond Incorporated
Technology Marketing Corporation
TelcoTV
Telecommunications Industry Assn.
Telugu Assn. of North America
The Log & Timber Home Show
The National Guard Assn. of the United States
Tire Industry Assn.
Toy Industry Assn., Inc.
Training Magazine
Travel Goods Assn.
Travel Industry Assn. of America
Travel South USA
TR-International, Inc.
Truck Cap Accessories Assn.
True Value Company
Turbomachinery Laboratory
U.S. Cheerleading Assn.
U.S. General Services Administration
U.S. Hispanic Chamber of Commerce
U.S. Poultry & Egg Assn.
U.S. Volleyball Assn.
U.S. Volleyball Assn. - Florida Region
U.S.A. Table Tennis Assn.
UK & International Press
Ultimate Sports Clinic Foundation
Unfinished Furniture Assn.
Unicity International
Union Industry Show The
Unitarian Universalist Assn.
United Auto Workers Union
United Food & Commercial Workers International Union
United Fresh Fruit & Vegetable Assn.
39
United Methodist Church
United Methodist Women The United Methodist Church
United Motorcoach Assn.
United Paperworkers International Union
United Pentecostal Church International
United States & Canadian Academy of Pathology
United States Bowling Congress
United States Telecom Assn.
United Way of America
Universal Conference and Incentive Travel
Universal Event Management
US Army ITS Division
US Department of Defense
US Department of Defense Supply Center Philadelphia
US Department of Education
US Taekwondo Union
USA Gymnastics Federation
USA Wrestling
Uth Stuph
Veterans of Foreign Wars of the United States
VHA Inc.
Video Software Dealers Assn.
Walgreen Company
Walk Thru the Bible Ministries
Wallace Communications
Walmart Stores Incorporated
Water Environment Federation
WateReuse Assn.
Wendys International Incorporated
Wesleyan Church, The
Wholesale Florist & Florist Supplier Assn.
Winter Guard International
Wire Assn. International, Inc
Women of the Evangelical Lutheran Church in America
Wood Truss Council of America
World Airline Entertainment Assn.
World Financial Group
World Marketing Alliance
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
Discussion Topics
• Approach
• OCCC 1998 Strategic Plan Look-Back
• Industry Factors
• Client Input
• Preliminary Strategic Initiatives
• Potential Impact
• Next Steps
S T R A T E G I C
40
ADVISORY GROUP
Long-Range
District Strategic Plan
Next Steps
Phase I
Phase II
Preliminary
Strategic
Initiatives
Client
Testing
Preliminary
Leadership
Feedback &
Support
Refine
Initiatives
Phase III
Phase IV
Cost
Document
Strategic
Plan
District
Stakeholder
Testing
Funding
Obtain
Leadership
Support
Refine
Initiatives
Economic
Impact
Implement
Prioritize
Private and
Public
Roles
41
S T R A T E G I C
ADVISORY GROUP
Long-Range
District Strategic Plan
Recommended
Action
S T R A T E G I C
42
ADVISORY GROUP
Long-Range
District Strategic Plan
Recommended Action
1. Endorse the concept of the global vision for
the Convention District
2. Direct staff to continue to work with
adjacent property owners to complete the
Strategic Plan
3. Direct staff to work with property owners
and developers to understand how the
public and private sectors might partner to
realize the vision and return to the Board
S T R A T E G I C
43
ADVISORY GROUP