Product Analysis
Discuss this range of Graphic Products
1. What is the
primary function of
this product?
2. What is the
secondary function?
3. Describe the
market that this
product is aimed at.
Name 10 points that may
be included in the
specification for this
product.
Compare the ergonomic designs of
this range of soft drinks containers.
1. What does
this poster tell
you about the
film?
2. What is the most
prominent feature of
the poster? Why
have the designers
made this so
prominent?
Compare the layout and content of
these business cards?
Which is your favourite and why?
The following two slides
show a detailed analysis of
the board game, ‘Monopoly’.
Now choose
one
graphic
product to
analyse in
detail.
Use this criteria
to help you.
Function
What does the product have to do? What is it for?
What is its primary function and secondary function?
Does it do the job it was designed for?
Market
Who is the customer? Who is the user? Are they the same?
What are their needs likely to be?
Ergonomics
Is the product comfortable to use?
Aesthetics
Is the product pleasing to look at?
Are the colours and textures suitable?
Is it well finished?
Quality
Could the quality of the design or the quality of the manufacture be
improved?
Materials and manufacture
What materials are being used?
How is it manufactured?
Which production process is used: one-off, batch or mass production?
Costs
How does the cost compare with similar products?
Product life span
How long is the product expected to last?
Safety
Is the product safe to use?
Are there any sharp edges or loose parts?
Environmental issues
Does the product harm the environment?
Was any pollution caused during manufacture?