Tracy L. Thompson, NELLCO
[email protected]
Strategic Content
Curation and
Communication
Use Simple Technologies to
Expand Your Reach
ACL Webinar - April 15, 2015
Agenda
O My challenges
O Defining curation
O Is it part of your job?
O Who is your target audience?
O What problem(s) are we trying to solve?
O My tools, tips and tricks (and mistakes). . .
O Your tools, tips, and tricks. . .
My challenges
O 2 FTE
O 120+ members
O No IT/tech support
Curation Defined
1. Discovery
2. Discernment
3. Dissemination
Communication blogger
Is it part of your job?
O Are you a trusted source of. . .
O Information about your org?
O Information in a particular subject matter or
area of expertise?
O Information about current
events/awareness?
Who is your audience?
Different audiences may
require different strategies !
How do you currently reach
your target audience?
O E-mail (individuals, lists or groups)
O Website
O Newsletter (e- or print)
O Social Media
In my e-mail of
7/26/13 at 9:21 am I
clearly stated that . . .
Two Problems:
TMI & NET
Problem #1 - TMI
O Too Much Information – The sheer volume of
information makes it difficult for our
constituents to find, prioritize and organize
relevant information in our field.
How hard can it be?
O http://youtu.be/PcZg51Il9no
How hard can it be?
O Pretty darn hard!
Problem #2 - NET
O Not Enough Time - Our constituents (faculty,
students, administrators, members, etc.) are
all Highly Involved People (HIP) with many
Serious Time-Eroding Responsibilities
(STERs). These HIPSTERs, also know as
Multi-Taskers, can only devote a small
amount of focus and attention to our
organization.
Test Your Focus
O https://youtu.be/vJG698U2Mvo
Don’t be this guy!
Be a pink gorilla!
Tips & Tricks for Success
O Manage your curation time
O Establish your toolkit and stick with it
O Same time each day
O Set your timer
O Follow everyone of importance to your
readers
O Faculty, administrators, keynoters, colleagues
O Follow thought leaders in related/other
fields
O Comment!
Tips & Tricks
O Keep it simple (not perfect)
O Touch everything once
O Link accounts whenever possible to maximize
redundancy and minimize effort
O Consider audience
O Consider voice
O Use widgets/embed codes on the static sites
where you want your posts to appear
O Organization website
O Blog
O Metrics/analytics – be reasonable
My Tools*
O DISTRIBUTION
Our website (www.nellco.org)
Twitter – (free) @nellcoinc
Facebook – (free) Tracy L. Thompson
Paper.li – (freemium; upgrade = $9/mo.) The
NELLCO Weekly Twitter Roundup
O Scoop.it – topic: Library Collaboration
O
O
O
O
O CURATION
O Scoop.it– freemium (upgrade = $99/yr)
O Tweetdeck – free
O My e-mail
*I am an amateur user of all of these tools. My answer to your question may be
“I don’t know.” If someone else knows, PLEASE share!
Scoop.it
O http://www.scoop.it
O Establish an account – (free)
O Select Settings
O Sharing options – set up soc med links
O Select ‘Create a Topic’
O Name the topic – this will display
O Enter some good keywords to start
O Install bookmarklet
O Curate!
Twitter & Tweetdeck
O https://twitter.com/
O Establish a twitter account (free)
O https://tweetdeck.twitter.com/
O Link your new account
Facebook
O My mistake
O Be strategic
Paper.li
O The NELLCO Weekly Twitter Roundup
O Non-twitter users
O Non-followers
Questions?
O [email protected]
Recommended Reading
O Release Your Inner Nerd (450+ Free and
Bargain Tech Tools) – Beth Ziesenis
O Curation Nation: Why the Future of Content
is Context – Steven Rosenbaum
O The Networked Nonprofit – Beth Kanter and
Allison Fine
O How to Write Short: Word Craft for Fast
Times – Roy Peter Clark