PORT MELBOURNE FOOTBALL CLUB IN SEASON 2016
SPONSORSHIP PROPOSAL – GROUND NAMING RIGHTS
Overview
* Victorian Football League (AFL Victoria)
• Port Melbourne Football Club Sponsorship
• Media
• VFL Telecast Numbers
• 2015 Channel 7 televised games
• PMFC Further Opportunities
• Current PMFC Partners
• Promotion
• Benefit Summary
• Proposed Term and Investment
AFL Victoria
• AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
• The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
• AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria,
providing enjoyment and well being within an inclusive environment
• Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the
Victorian metropolitan and country leagues
• The same number of people attend Victorian community football each week as a round of AFL matches
• The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in
Victoria and has been running since 1877
Port Melbourne Football Club – Sponsorship - 2016
Designations:
• Ground Naming Rights Sponsor of Port Melbourne Football Club
Assets:
• Total home game attendance (9) games for 2015 – 12,075 patrons
• Total VFL Final’s attendance (6) games for 2015 - 18,707 patrons
• Signage at all PMFC games including telecast games (including VFL Final Series)
• Port Melbourne Channel 7 telecast home games at Port Melbourne in 2015 (1)
• Port Melbourne Channel 7 telecast away games in 2015 (3)
• VFL Final Series Channel 7 telecast games in 2015 (6 games)
• Weeks 1,2 and 3 of the 2016 VFL Finals Series confirmed to be hosted once again by North Port Oval
Port Melbourne Football Club – Media
Media:
• In 2015 - 1 x 3 hour broadcast on Channel 7 (Audience figures on next page figures courtesy AFLV & Channel 7
Television)
• In 2015 - 6 x 3 hour broadcast on Channel 7 (VFL Final Series)
• In 2015 signage featured in Channel 7 pre-game interviews
• Port Melbourne home & away games livestreamed on Borough TV Youtube channel
• advertisement in Weekly VFL Record featuring company brand (4,000 editions per week)
• branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites
• website link on PMFC website
• Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio)
• Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions
• Leader and Weekly Community Newspaper coverage in relevant areas
• Port Melbourne Football Club Facebook & Twitter pages
Victorian Football League – Telecast Numbers
VFL 2015:
Regular Season (PMFC- 4 games)
Elimination Finals (at NPO)
Semi Finals (at NPO)
Preliminary Finals (at NPO)
Grand Final (at Etihad Stadium)
Average
Peak
201000
113000
142000
213000
150000
358000
180000
248000
301000
221000
2015 Channel 7
Games
Round 6: PMFC v Geelong @ Geelong (54K avg / 84K peak)*
Round 8: PMFC v Box Hill Hawks @ Box Hill (56K avg / 77K peak)*
Round 15: PMFC v Williamstown @ Port Melbourne (43K avg / 73K peak)*
Round 18: PMFC v Footscray @ Footscray (48K avg / 124K peak)*
Elimination Finals: Collingwood v Werribee @ PMFC (40K avg / 72K peak)*
Essendon v Casey Scorpions @ PMFC (73K avg / 108K peak)*
Semi Finals: Footscray v Essendon @ PMFC (61K avg / 94K peak)*
Sandringham v Collingwood @ PMFC (81K avg / 154K peak)*
Preliminary Finals: Box Hill Hawks v Sandringham (81K avg / 125K peak)*
Williamstown v Essendon (132K avg / 176K peak)*
* Channel 7 viewing figures
Port Melbourne Football Club – Further Opportunities
Opportunities for 2016 and beyond:
• Regional event opportunities for matches in
Casey and Ballarat (subject to VFL Fixture)
• Match day Promotions
• Themed Round
• PMFC database communication
• PMFC partner networking
• PMFC match day functions
• PMFC Game admission for staff and guests
Current Port Melbourne FC Partnerships
Port Melbourne FC Partners:
Port Melbourne FC Support Sponsors:
PMFC Platinum Sponsors:
- Promotion
Signage
• signage represented at Port Melbourne include: (2) billboards, arena signage (fence & other)
directed on Williamstown Road, Ingles Street
• Company logo on Club Players & Officials Polo, Track Top & Cap
• Company logo displayed on LED Electronic Scoreboard at all games played at North Port Oval
• Port Melbourne Football Club Facebook & Twitter promotions
VFL Football Record
•
logo featured with a distribution of 4,000 per week reaching regional & metropolitan areas
( Geelong, Ballarat, Bendigo, Gippsland, Murray)
PMFC Hospitality:
* Entitled to a table of 8 to attend the President’s Luncheon (9)
* Entitled to a table of 8 to attend the Guernsey Presentation Day / Night
* Entitled to a table of 8 to attend the Annual Presentation Night
•
Entitled to 8 tickets to the JJ Liston Trophy Night (VFL Best & Fairest)
•
Entitled to 8 tickets to the VFL Grand Final Luncheon
Benefits Summary
Designations
Branding
•Platinum Partner of Port Melbourne Football Club
•Ground Naming Rights Sponsor
• Ground Naming Rights
• Arena signage
• Billboard signage
•Company logo displayed on LED Electronic scoreboard at all games played at North
Port Oval
• Company logo on Players & Officials off-field apparel (polo, track top, cap)
• Website link to PMFC website
Port Melbourne Football Club
•Port Melbourne Football Club to circulate all advertising material via electronic
media
•Port Melbourne Football Club to make available club promotional material ie team
and individual photographs, club memorabilia , playing and coaching staff
Media
•Channel 7 telecast games
•VFL Football Record
•Community Radio
Proposed Term and Investment
Proposed Term:
•
A one year agreement through to the end of the 2016 VFL Premiership Season
•
with option to renew for 2017 and 2018 in July 2015 (terms to be
determined)
Required Investment:
•
In consideration of the outlined rights and benefits presented, $50,000.00 + GST
over the term of the agreement
• Year One
$50,000.00 + GST
• Year Two
$XXX,000 (option)
• Year Three $XXX,000 (option)