MG Orender
Honorary President, PGA of America
Corporate Golf & Leagues
Executive Summary
• 74% of Play Golf America facilities offer player
development leagues/outings/events
• Combined, Play Golf America host sites reached
estimated 4.9 million through organized play
programs
• Created Play Golf America League tool kit to provide
facilities with a variety of ideas/formats
• www.playgolfamerica.com used to host league and
corporate golf programs
• EWGA serves as successful model
for both leagues and corporate golf
Target Groups
1. Avid / Core Golfers
– Appointment golf, commitment
– Competitive
– Complete golf experience: 9 or 18 holes
2. New / Occasional Golfers
– Flexible
– Social and casual
– Unique formats of 9 or fewer holes of golf
Best Practice League Ideas
“Stress Free” Beginner League
– Offered as transition from lesson tee to golf course
– Generated 10,000 rounds and $100,000 over 6 years
Monday Senior League
– Targeted local Senior Centers
– Grew from an average of 12 to 100
senior golfers each Monday
www.playgolfamerica.com
Leagues
EWGA - Augusta Chapter
– 63 Events posted (52 Leagues/Scrambles)
– 354 Registrants
Glen Eagle Golf Course
– Posted 48 events on www.playgolfamerica.com
– Highlight: “Thursday Night Blind Draw” league
• Averaged 34 registrants
Los Lagos Golf Course – “Graduates & Guests”
– 2 Years of First Swing Grads – 162 in Database
– Averaging 13.5 Players
EWGA
• Dedicated to teach women to learn, play and
enjoy golf for business and life
• 32 EWGA Chapters posted 390 different events
on www.playgolfamerica.com in 2005
• Pilot EWGA Link Up 2 Golf program conducted by
21 chapters and their host sites
• EWGA members have a significant impact on golf
spending an average of $3,541 on golf during the
year or $577,000 per chapter
Corporate Golf
Attributes
• Traditional  Outings, leagues
• New  Employee learn to golf efforts
2005 Programs
• Club Car Model
• US Bank – Link Up 2 Golf
Northern Ohio Section PGA
“Introduction to Corporate Golf”
• Initiated winter of 2004-2005
• Promoted through local radio and newspapers
• 4 Hour Programs brought to corporations
– Orientations to golf
– Corporate Golf Outings
– Golf’s Life & Business Skills
• Marketed to executives / HR
– Corporate Outings
– Leagues
Future
• Promote Play Golf America Leagues
• Create a “Corporate Golf” Program Tool Kit
• Expand use of landing pages for
corporations
• Best Practices for Corporate Golf