A global team – winning together Henkel 2010 • Some 50,000 employees • Brands and technologies worldwide © Henkel 2010 2 Three Areas of Competence Laundry & Home Care Cosmetics/ Toiletries Adhesive Technologies Quality with Brands & Technologies © Henkel 2010 3 Major Brands Laundry & Home Care Cosmetics/ Toiletries Adhesive Technologies © Henkel 2010 4 Fiscal 2009 X Sales: X Operating profit (EBIT)1): 1) 13.6 bill. euros 1,364 mill. euros Adjusted for one-time charges/gains and restructuring charges © Henkel 2010 5 Henkel worldwide 2009 Sales1), EBIT1) and employees2) 1) 2) North America Sales: 2,546 mill. euros EBIT: 127 mill. euros Employees: 5,714 Europe/Africa/Middle East Sales: 8,335 mill. euros EBIT: 838 mill. euros Employees: 30,933 Latin America Sales: 825 mill. euros EBIT: 74 mill. euros Employees: 4,002 Asia/Pacific Sales: 1,657 mill. euros EBIT: 139 mill. euros Employees: 8,613 Excluding Corporate as of December 31, 2009 © Henkel 2010 6 Vision & Values Our VISION: A global leader in BRANDS and TECHNOLOGIES. Our VALUES: • We put our CUSTOMERS at the center of what we do. • We value, challenge and reward our PEOPLE. • We drive excellent sustainable FINANCIAL performance. • We are committed to leadership in SUSTAINABILITY. • We build our future on our FAMILY business foundation. © Henkel 2010 7 Our Strategic Priorities Achieve Our Full Business Potential Winning Culture Focus More On Our Customers Strengthen Our Global Team © Henkel 2010 8 Management Board Standing from the left: Dr. Friedrich Stara Laundry & Home Care Hans Van Bylen Cosmetics/Toiletries Thomas Geitner Adhesive Technologies Sitting from the left: Dr. Lothar Steinebach Finance/Purchasing/ Information Technology/ Law Kasper Rorsted Chief Executive Officer and responsible for Human Resources/ Infrastructure Services/ Corporate Communications © Henkel 2010 9 Fritz Henkel Award for Innovation 2009 Laundry & Home Care Purex Complete 3-in-1 Laundry Sheets Adhesive Technologies Technomelt Supra and Coolmelt Cosmetics/ Toiletries Essential Color and Essensity © Henkel 2010 10 Our Strategy for Sustainability: Five Focal Areas © Henkel 2010 11 Company Founder and Product Branding Pioneer Fritz Henkel 1848 - 1930 1878 1907 © Henkel 2010 12 Headquarters in Düsseldorf © Henkel 2010 13
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