The Effects of a Community Video Approach
to Support Healthy MIYCN Behaviors
Authors: Leanne Dougherty (SPRING), Marjolein Moreaux (SPRING),
and Chaibou Dadi (CESAF)
Presentation Objective
Present the quantitative evaluation results of a
mixed methods research conducted in Niger to
evaluate the community video approach
Background
• Sahel context faces harsh climate conditions, food
insecurity and high levels of malnutrition
• Social behavior change and communication (SBCC)
in rural areas presents unique challenges due to
poor access to mass media
• Limited evidence is available on using community
video for maternal, infant, young child nutrition
(MIYCN) and hygiene behaviors
SPRING/Digital Green Program in Niger (2015)
Collaboration between SPRING/Digital
Green and 3 USAID/Niger programs REGIS-ER (NCBA CLUSA), LAHIA (Save
the Children) & Sawki (Mercy Corps)
80 established Hausa-speaking
community groups, in 20 villages in the
Maradi Region
Development and dissemination of 10
videos by community facilitators
working with 4 distinct groups in each
participating village
Four Target Population Groups
Women of
reproductive age
Men
Adolescent girls
Key influencers
Mixed Methods Evaluation
Research Questions
• Acceptability by beneficiaries and mediators
• Effect in terms of changing knowledge, attitude,
and adoption
• Cost per “adoption” of behavior and cost per
person reached
Quantitative Study
Objective: Measure the effectiveness of the
facilitated videos and home visits, focusing on
responsive feeding and handwashing behaviors
Methods: Three rounds of data collection:
• Baseline (April 2015)
• Second survey (June 2015)
• Endline (August 2015)
Analysis: Bivariate analysis
Sample Size
Approximately 300 women with a child between 6-23
months at each data collection point
Women of
reproductive age
(15-49)
Handwashing
Handwashing Behavior
Having a designated place to wash hands increased from
14% to 59% after exposure to the video.
Baseline Survey (April
2015)
14
Second survey (June
2015)
48.8
Endline Survey
(August 2015)
59
0
20
40
60
Percent of households
80
100
Handwashing Behavior
Among households with a handwashing station, the percent
having soap and water increased from 73.8 at baseline to
96.2% at endline.
73.8
Baseline Survey (April 2015)
Second survey (June 2015)
95.5
Endline Survey (August 2015)
96.2
0
20
40
60
Percent of households with a handwashing station
80
100
Responsive Feeding
Responsive Feeding Behavior
Conclusions
•
The participatory community
video approach is effective in
producing lasting improvements
in MIYCN and hygiene behaviors.
•
Community video is an effective
and successful tool when
implemented as part of a wider
set of interventions.
Contact information:
[email protected]
[email protected]
Thank you!
For more info in SPRING: www.spring-nutrition.org/CommunityVideo
For full research report:
https://www.spring-nutrition.org/publications/reports/seeing-believing
For more info on the responsive feeding indicator: Go to TS8.3