Sponsor’s
update
Marie Zitkova
October 19, 2004
Geneva
www.information.aero
Contents
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Domain registration and use
Marketing activities
Operations and customer service
Progress report: activation of industry codes
Progress report: flight status pilot service
Progress report: B2B applications
5th Dot Aero Council Meeting | Slide 2
www.information.aero
Domain registration and use
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Number of registered names stable
Air Sports
1%
Aviation Media
2%
Air Navigation Services Provider
2%
Other
3%
Aviation Distribution System
2%
– 3,895 names registered by 1,666
Aviation Supplier or Service Provider
customers
24%
– Renewal rate around 75%
Aviation Education and Research
3%
Business Aircraft Operator
3%
Air Freight and Logistics
3%
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Association
3%
Non renewals rank from
Pilot
3%
– Brand protection registrations
– Variants of names
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Use of names is increasing
Airport
15%
Airline or Aircraft Operator
21%
– New corporate identity
– Alias for existing web site (2/3 char codes)
Aerospace
15%
5th Dot Aero Council Meeting | Slide 3
www.information.aero
Operations and customer service
• Service continuity sustained throughout the year
– Internet infrastructure attacks in June 2004 (Google, Akamai, …)
– .aero infrastructure partially affected
– service remained operational thanks to robust architecture
• Renegotiation of outsourcing contract in Jan 2004
– Saved $100K pa, outsourcing cost now covered by cash inflow
– Key operational activities not affected by the renegotiation
• Customer service continues to receive positive feedback
– Confusion over the role of registrars remains
5th Dot Aero Council Meeting | Slide 4
www.information.aero
Building awareness
• Increase in .aero marketing activity in 2004
• Consistent messaging
– Policy aspects/technology benefits for A/Ls and A/Ps
– On line identity of the aviation community for larger and diverse communities
– Consistent use of defined message and imagery
• Communication through print and email
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Newsletter
Informational collateral
Awareness campaign to register 2/3 letter codes
Advertising in relation to events
5th Dot Aero Council Meeting | Slide 5
www.information.aero
Building awareness (cont.)
• Industry Events
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Computaport 2004 - speaker
IATA IMC May 2004 - sponsor & exhibitor
Airline IT Summit June 2004 - exhibitor
ACI World Conference Lisbon October 2004 - sponsored speaker at Airport
Information Technology Subcommittee & hosted .aero information Kiosk
– NBAA Las Vegas October 2004 - exhibitor plus comprehensive pre and post event
awareness campaign
– IATA Simplifying the Business November 2004 - development workshop, possible
.aero information Kiosk on site
• Industry events provide an opportunity to dialogue with the community
members
5th Dot Aero Council Meeting | Slide 6
www.information.aero
Progress report: activation of industry codes
• Negotiation with ICANN
– Feb - requested permission to pre-register any code set agreed with DAC
– May - permission granted for airline and airport codes only
– Jul - SITA communicated its disappointment about the decision by ICANN to
legislate which industry sectors can pre-register codes
• Campaign progress
– May - activated web sites for all IATA airline and location identifiers
– Jun/Jul - communications campaign
– Sep - initiated to program to place links to corporate web sites
• Some airlines & airports acted, some remain passive
• Recommendation to DAC
– Suggest DAC takes long term view and support the pre-registration of codes
5th Dot Aero Council Meeting | Slide 7
www.information.aero
Progress report: flight status pilot service
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Pilot service disconnected in Sep
User feedback
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Vendor, industry, and expert feedback
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Love and want the predictability, simplicity, access via mobile
Many continued using the service after the official trial period
Expect the service as a matter of fact and a courtesy
Vendors believe money can be made by selling flight status data, .aero model is a threat
Airports, airlines to a some extent seem to believe the same
Internet experts recommend adjustments in naming structure and architecture
Conclusions/recommendations to DAC
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Passenger feedback indicates that the underlying community concept is valid but we came too
early
Recommend to protect the names, open concept to developers, wait for the need to manifest
itself to start registrations
5th Dot Aero Council Meeting | Slide 8
www.information.aero
Progress report: B2B applications
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Engaged top Internet experts to identify opportunities
The good news
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The challenge
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The DNS technology developed since 2000 to allow .aero to fulfill its original goal and develop
industry communications platform
There is a clear cost savings potential
It can increase the flexibility and allow faster adoption to changes
It can smooth the industry transition to internet-style services
.aero, is an integral part of infrastructure and cannot succeed as a “product” on its own
the success will depend on how well it can serve industry applications
It requires a very fresh look at the state of industry communications
First informal consultations with airlines (Aug/Sep) provided positive feedback
For full details see next presentation
5th Dot Aero Council Meeting | Slide 9
www.information.aero
Summary
• Domain registrations alone cannot sustain the .aero initiative but have
the potential to fund the underlying operational activities
• The underlying technology offers large potential for simplifying
business communications and generating industry savings
• To realize the potential we must consider wider scope than .aero
domain or DNS
5th Dot Aero Council Meeting | Slide 10
www.information.aero