10 THINGS TO CONSIDER WHEN
CHOOSING YOUR NEXT SUBSCRIBER
MANAGEMENT SOLUTION
Whether you are a new OTT service that is growing it’s subscriber base or an established
pay-TV operator looking to go-to-market quickly with a new proposition, here are 10 things to
consider when choosing a new subscriber-centric SMS platform…
1
CUSTOMER DECISION
MOMENTS
When it comes to monetization, billing can only
get you so far. Driving long-term loyalty is more
about improving your service at each Decision
Moment in the customer journey.
CRM
Having a 360 view of the customer may seem like
an old concept, but without a view of all customer
activity, behaviour and history it’s difficult to truly
personalize communications and define ‘next best
action’ across key Decision Moments.
3
ANALYTICS AND INSIGHT
5
Business Intelligence, data and analytics is critical
for understanding the state of your subscriber
base and customer movements across each
Decision Moment. Leveraging insight and
creating tangible actions from real-time reporting
is essential to drive more effective marketing
programmes designed to increase ARPU and
reduce Churn.
SUBSCRIPTION
MANAGEMENT
A Subscription-model is critical for revenue
growth. Any solution needs to have the flexibility
to manage multiple business models legacy or
new (TVOD to SVOD and OTT) while supporting
different marketing tactics, offers and campaigns.
4
While a start-up OTT service may only have a
few subscribers to start with, it’s critical to choose
the right SaaS solution that can scale as your
business grows. For established subscriber
bases, any solution should be flexible, scalable
and robust enough to handle all your current and
future business plans and models.
BILLING
Inaccurate billing can lead to serious customer
friction and be a driver for churn. Any platform
must be secure and deliver accurate billing,
invoicing, credit control and full revenue
management.
ADVANCE DECISION
MOMENTS MARKETING
Typical operator marketing is focused on
acquiring customers and trying to convince
customers to stay. However, personalized
marketing at each Decision Moment drives
increasing long-term loyalty so subscribers get
what they need when they want it.
ENTERPRISE READY
2
6
INTEROPERABILITY
7
8
Whether a new OTT service or an established
pay-TV operator, any solution needs to fit in
with your existing technology infrastructure.
Open API’s, out of the box integrations and ease
of connectivity are critical must haves for any
solution to seamless fit into your legacy, core and
new technology stack.
PERFORMANCE
9
Whether its ensuring customers are able to sign
up to the latest PPV sporting event minutes
before the start or simply delivering a seamless
multi-platform experience, any solution needs
to be performant, secure and compliant at
enterprise level.
Migrating from a legacy billing-centric
environment can be a daunting task but by
considering these 10 things you can choose
the right solution for your business and your
subscribers.
PARTNER, NOT A SUPPLIER
Driving long-term subscriber loyalty is critical for
your business. Pick a partner, not just a software
supplier, who understands your business, the
subscriber landscape and has a proven track
record of delivery.
10
For more information on why Subscription Management is more than just billing, read our paper.
paywizard.com/morethanbilling
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