“WOW” Your Judge
At Competition
What is Competition?
Role plays/interviews and a test
 Based on skills in a Marketing series
 Why would I want to take a test?
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◦ Go to State and Internationals (fun traveling)
◦ Create necessary skills for careers in almost
anything, plus skills in interview-taking.
◦ Professional Development Points
◦ Fun! 
◦ Scholarships
When is Districts?
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Districts – February 6
◦ Held at Chesterfield Mall
◦ Test and role plays
◦ Free time to eat, shop, friends
When is State?
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State – March 17-19
◦ Held at Four Seasons at the Lake
◦ LOTS of FUN!
What Happens If I Do Well At
State?
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Internationals
◦ April 24-27
◦ Held in Anaheim, Calif.
◦ Lots of fun, down-time, touring
So What Events Can I Enter?
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Individual Series
◦ On your own
◦ Advantage: you control how well you do and more
go to State from each section
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Management Team Decision Making
◦ With a partner
◦ Advantage: somebody to role play with
Management Team Decision Making Events
100 question multiple-choice test on
your own, 1 role plays with partner in
front of one judge
Business Law & Ethics  Marketing
Communication
 Buying & Merchandising
 Sports & Entertainment
 Financial Analysis
Marketing
 Hospitality Services
 Travel & Tourism
Marketing
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Individual Events
100 question multiple-choice test and two
role plays by yourself with a judge.
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Apparel & Accessories 
Automotive Services 
Business Finance
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Business Services
Food Marketing
Hotel & Lodging Mgmt
Human Resource Mgmt
Marketing Mgmt
Quick Serve Restaurant
Management
Restaurant & Food
Service Management
Retail Merchandising
Sports & Entertainment
The Beginning of Your WOW Factor
Check into your role play event
 Given a role play sheet
 You get 10 mins. to read your situation
and prepare for your role play.
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How Do You Prepare??
Read your situation
 Know your position and the judge’s in the
role play (manager, employee, etc.)
 Read the “Point Indicators”
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◦ This is how you will be graded
Set Yourself Up For Success
Take some notes on the scratch piece of
paper.
 Use bullet form, short, easy to look at fast.
 Don’t write every detail down.
 Make sure you can answer something with
each point indicator.
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◦ Make something up if not.
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Do some extra’s if time (talked about later)
An Example of a Role Play
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SITUATION: You are to assume the role of an experienced employee of
a successful kitchenware store. The store sells high-end cookware and
gourmet food items. It is located in a small shopping center located in an
affluent suburb. The local population consists of professional, two-income
couples and singles. The store’s owner has asked you to orient a new
employee by providing information about the store. During the training,
the employee asks you why the store always has what customers want.
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POINT INDICATORS You will be on how well you meet the following
performance indicators:
◦ Explain target market
◦ Explain demographics, psychographics, and geographics
◦ Explain the concept of product mix
◦ Describe how you get customers into your store
Time to Start the WOW Factor!
Approach judge with a smile and shake hand
firmly. Wait to have a seat until they offer.
 They will tell you to begin with your solution
to the situation.
 Remember your role in the role play.
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Using Those WOW Skills
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Start out by looking judge in the eyes.
Use notes sparingly, as to not read directly
from them, but to use them as a guide.
Speak slowly and clearly.
Stay focused.
Keep hands at bay.
Just act like you know what you are talking
about.
Use your marketing terms, if possible
Role Play Continued…
After you finish answering, the judge may
ask you 2 questions.
 Act like you know what you’re talking
about, if you have no clue Always points
for that. (Confidence is key)
 This process may only take 2-10 minutes
 Thank the judge for their time and shake
hand once again before you leave.
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WOW Points with the Judge
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If applicable to your role play…
◦ Make a fake business card drawn on your
preparation sheet
◦ Draw graphs
◦ Create an ad
Just simple things such as these impress a
judge!!
 These can be done during your prep time.
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AND Dress For Success
VERY IMPORTANT
 Judge’s first impression what you are
wearing.
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SHOW ME Your WOW Factor
Any Volunteers???