HOW TO MAXIMIZE
YOUR VIDEO CREATION BUDGET
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COSTLY MISTAKES OF AMATEURS
QUESTIONS TO IDENTIFY
THE BEST PRODUCTION COMPANY
CONTENT
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INTRODUCTION WHY YOU SHOULD DO VIDEO
TOP 5 MISTAKES
NO OBJECTIVE 4
GENERATE TRAFFIC TO YOUR WEBSITE OR STORE
GENERATE LEADS
CLOSE SALES
BUILDING PROCESSES
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NO PARAMETERS TIMEFRAME
BUDGET
AVAILABILITY
RESOURCES
TECHNOLOGY
POORLY IDENTIFIED TARGET AUDIENCE UNCLEAR MESSAGE GRABBING ATTENTION
DELIVER YOUR MESSAGE
KEEPING ATTENTION
CALL TO ACTION
UNIDENTIFIED STYLE LIVE
2D ANIMATION
3D ANIMATION
COMBINATION
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HOW TO CHOOSE THE RIGHT VIDEO PRODUCER
CAN I SEE EXAMPLES OF YOUR WORK? 11
SO I KNOW WE ARE ALIGNED, CAN YOU EXPLAIN TO ME WHAT THE OBJECTIVE OF THE VIDEO IS? 11
ARE YOU COMFORTABLE WITH EVERY PARAMETER? DO YOU GIVE GUARANTEES? 11
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HOW DO REVISIONS WORK? DO YOU HAVE A CREATION PROCESS? DO YOU HAVE CLIENT TESTIMONIALS? 12
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HOW LONG HAVE YOU BEEN IN BUSINESS AND WHO WILL BE WORKING ON THE PROJECT? 12
WHAT ARE THE TERMS? 12
WHAT CODEC WILL I BE RECEIVING THE VIDEO IN? 13
DO YOU MAKE BACKUPS OF YOUR PROJECTS? 13
DO I OWN ALL RIGHTS TO THE VIDEO ONCE IT’S PAID IN FULL? WHAT HAPPENS IF I WANT TO MODIFY THE VIDEOS IN 6 MONTHS? 13
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INTRODUCTION
In business, video is the best communication medium available. Now that it’s more affordable than ever, it’s no surprise businesses are jumping head first in video creation.
That being said, it can be also be a total waste of money if you don’t know how to scope your project
and choose the right production partner.
About the author
Benjamin is a Montreal born video producer and director. He has been professionally creating
videos for 13 years and has worked on over 350 projects.
Today, he’s the president of Convernet, a marketing agency that specializes in video marketing
for B2B businesses, and a public speaker in the fields of storytelling and online marketing.
He’s a pioneer in the whiteboard style videos in Quebec and specializes in strategic
storytelling.
You can get in touch with him through the contact form on his websiteor through
LinkedIn.
WHY YOU SHOULD DO VIDEO?
Words represent only 7% of communication. Video provides context
and emphasis.
Youtube is the second largest search engine after Google.
1200% more likely to be shared on social media.
100 million hours of video is watched per day.
80% of all web traffic in 2020 will be video.
4x more people prefer video over text.
4-5x higher CTR on Social media.
514.439.6612
[email protected]
5MISTAKES
TOP
JUST LIKE ANY PROJECT THE SECRET TO SUCCESSFUL VIDEO PRODUCTION IS
PRE-PRODUCTION.
#1
NO OBJECTIVE
Each video you produce should have one of these five primary objectives:
Generate traffic to your website or store
Close sales
- Brand awareness
- Top of mind
- You want new people to know who you are and
what you do.
You are already engaged in a sales conversation
and you’re looking for that extra push that will
make them say YES!
Generate leads
Building processes
You want to engage in a sales conversation with
a specific group of people. These people can be
your email list, your web traffic, or another targeted
list of people.
There’s a repetitive activity you’d like to streamline
so you can concentrate on other, more important
things. Process building videos can be for: training,
customer service, sales, FAQs…
Segment your list
Maybe you have a list of clients you email but you don’t know who is interested in what… making a video is a
great way to segment your leads list, so you can push relevant information they’re actually interested in.
514.439.6612
[email protected]