THE HIGHEST EARNING AGENTS
HAVE ONE THING IN COMMON
Atlanta, GA | November 14 - 15, 2016
THE PATH TO SUCCESS IN
THE UPPER-TIER MARKET
This intensive two-day luxury home marketing course sets the
standard for luxury sales training in the industry.
Successful completion of this course is the first step in earning the
coveted Certified Luxury Home Marketing Specialist® (CLHMS)
designation. The second step is to meet The Institute’s sales
performance requirements.
You will not only build and fine-tune your skills, you will
immediately become a Member of The Institute, increasing your
visibility and credibility with affluent buyers and sellers, branding
yourself as a luxury expert.
This information packed training course is designed to help
successful sales professionals who currently work in the uppertier move to the next level. Those beginning to target the luxury
market will also get ideas to help jump-start their business.
All agents are welcome to attend, regardless of brand affiliation.
Dates
Monday and Tuesday
November 14th and 15th
Training Location
Georgia Institute of Real Estate and
Atlanta REALTORS Center
5784 Lake Forrest Drive
Atlanta, GA 30328
Registration Fee
$550
Instructor
Bill Hensley
Agenda
8:30am-5:00pm each day. Lunch will be
provided. Attendees must be present for the
entire course to receive credit.
CRS Credit
16 units of elective credit towards
the CRS designation
CE Credit
12 hours of CE credit for Georgia REALTORS
Course # 50913 - Provided by the Georgia
Institute of Real Estate
Register today luxuryhomemarketing.com/Atlanta
HOSTED BY
SPONSORS
— WHAT DOES THE TRAINING COVER? —
CONNECTING WITH
THE LUXURY MARKET
SEGMENT
•Discover how to sell homes faster,
for more, at less cost to you
•Learn “Magic Questions” and
scores of powerful scripts that work
•It’s true, you can target by
do to become a luxury home
which occupations are key
marketing expert
•Discover the SIX key features that
luxury home owners are looking for
in a property marketing plan
Selling” and the “Principle of
MYTHS AND
REALITIES OF THE
LUXURY MARKET
Sacrifice” that top agents use
•The TWO secrets that will guarantee
in the upper-tier
•Master the secrets of “Lifestyle
•Hear the truth about how the
wealthy choose their agents -
•The ONE thing you must
occupation - we’ll tell you
your success
•Myth or Reality? What you thought
the checklist that came
you knew about the luxury market
straight from their lips
may not be true!
DISCOVER HOW
TO DIFFERENTIATE
YOURSELF
•The SIX steps to differentiating
yourself as a luxury home expert
•The “product” you must sell
before you can sell a luxury home
•The NINE special competencies
that will maximize your success
and income
•How to capture luxury
referrals from other agents
Incredible! Being without this designation and selling
luxury homes is like driving a car without a license.
ERIC COPPER, CLHMS, AUSTIN TX
INSTITUTE MEMBERSHIP
EARNTHEHIGHESTINCOME
The two-day training includes one
A recent study by one national
year of membership in The Institute for
brand found that among their agents,
Luxury Home Marketing. As a member
those with the Certified Luxury Home
of The Institute, you enjoy access to
Marketing Specialist® (CLHMS)
thousands of dollars’ worth of free
designation were the highest earners.
tools, benefits and discounts.
CLHMS designees earned more than
DESIGNATION OF CHOICE
Members have the ability to apply for
the CLHMS luxury designation, which
is the official designation for numerous
2014AVERAGECOMMISSIONINCOME
DESIGNATION
AVERAGE EARNINGS
SRES
$128,281
ABR
$137,160
CDPE
$146,649
CRS
$149,347
agents with any other designation.
international brands.
CLHMS
Register today luxuryhomemarketing.com/Atlanta
$247,532