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Programme Name / Nama Program Pengajian
: Diploma Pengurusan
Teknologi / Perakaunan
: Universiti Teknologi Malaysia
Partner University / Universiti Rakan Kerjasama
COURSE NAME /
NAMA KURSUS
INTRODUCTION TO MICROECONOMICS
COURSE CODE /
KOD KURSUS
DDG 1413
COURSE LEVEL /
TARAF KURSUS
Major
TOTAL STUDENT LEARNING
TIME / JUMLAH
PEMBELAJARAN PELAJAR
Face to Face
L = LECTURE / KULIAH
T = TUTORIAL
P = PRACTICAL /
PRAKTIKAL
O = OTHERS / LAIN-LAIN
Total Guided and Independent
Learning
L
T
P
O
42
hours
0
0
78
hours
120 hours
CREDIT HOURS / JAM
KREDIT
3
CONTACT HOURS /
JAM KONTAK
3 hours lecture
LEVEL / PERINGKAT
Diploma
SEMESTER & YEAR /
SEMESTER & TAHUN
DIAJAR
Semester 1 & Year 1
PREREQUISITE (IF ANY) /
PRASYARAT (SEKIRANYA
ADA)
-
METHODS OF DELIVERY /
KAEDAH PENYAMPAIAN /
PENGENDALIAN
Lecture and Discussion, Co-operative Learning, Independent Study,
Individual/ Group Assignment
ASSESSMENT MARK /
SISTEM PENILAIAN DAN
PECAHAN MARKAH
Assessment Methods
Marks (%)
Test 1
10
Test 2
10
Group Assignment
10
Quiz
10
Final Examination
60
An 80% of attendance is required for the course registered. If you failed
to meet the requirement, you are not allowed to sit for the final exam.
MAPPING OF THE COURSE
OR MODULE TO THE
PROGRAMME LEARNING
OUTCOMES / PEMETAAN
HASIL PEMBELAJARAN
KURSUS KEPADA HASIL
PEMBELAJARAN PROGRAM
Course Learning
Outcomes
1. Define the basic concept
of economics theories and
recognize the economic
problems.
Programme Learning Outcomes
PO1
PO2
PO3
PO5
PO6
/
2. Determine the demand,
supply, elasticity,
production, costs and
calculate.
/
3. Differentiate between
the budget line,
indifference curve, isocost
and isoquant, consumer
and producer equilibrium.
/
/
4. Differentiate and
determine market
structure: perfect
competition, a monopoly,
monopolistic competition
and oligopoly market.
/
/
5. Acquire and manage
relevant information from
various sources as well as
accept new ideas.
PO4
/
LECTURER /
GURU YANG MENGAJAR
COURSE OBJECTIVE /
OBJEKTIF KURSUS
-
COURSE SYNOPSIS /
SINOPSIS KURSUS
This course is designed to expose students to the basic concept of
economics. This 3-credit subject will consist of both theories and concepts in
microeconomics. It will emphasize on the basic human problems as well as
basic economic problems. It will discuss on theory of demand, theory of
supply, elasticity of demand and supply, market equilibrium, theory of
consumer behaviour, theory of production and cost of production, market
structures: perfect competition, monopoly market, monopolistic market and
oligopoly market.
GENERIC SKILLS
ADDRESSED /
KEMAHIRAN GENERIK
1.
2.
3.
4.
5.
6.
Lifelong learning
Communication skills
Team working
Ethics
Problem solving
Self-esteem
MAIN REFERENCE /
SUMBER RUJUKAN UTAMA
1.
2.
Rosnah Mohamad Sirin, Mikroekonomi, Modul Pengajaran UTM
Heng Siew Ngu, Md Zyadi Md Tahir, 2007, teks Pre-U STPM
Mikroekonomi, Longman Pearson
Karl E. Case and Ray C. Fair, Economics, 7th Edition, Pearson
Prentice Hall
Michael Parkin, Economics 6th edition, Pearson Prentice Hall
3.
4.
ADDITIONAL REFERENCE /
SUMBER RUJUKAN
TAMBAHAN
1.
OTHER REFERENCE / LAINLAIN SUMBER RUJUKAN
Any applicable references
2.
Robin Bade Michael Parkin, Foundation Of Microeconomics, 2002
Pearson Prentice Hall
Ahmad Mahzan Ayub, Teori Mikroekonomi, Dewan Bahasa dan
Pustaka
COURSE NAME AND CONTACT HOURS /
TAJUK KURSUS DAN NILAI JAM KONTAK
COURSE TITLE /
TAJUK KURSUS
LECTURE
HOURS / JAM
KULIAH
TUTORIAL
HOURS /
JAM
TUTORIAL
PRACTICAL
HOURS / JAM
PRAKTIKAL
3
-
-
3
-
-
3.0 THEORY OF SUPPLY
3.1 Supply, law of supply, factors determine supply
3.2 Market supply
3.3 Elasticity of demand and calculation
3.4 Elasticity of supply and calculation
3
-
-
4.0
4.1
4.2
4.3
MARKET EQUILIBRIUM
Factors changes the market equilibrium
Government intervention in the market prices
Ceiling and floor prices, effects of taxes, subsidies and
buffer stock prices
4.4 Effects of taxes, subsidies and buffer stock on prices
3
-
-
5.0 THEORY OF CONSUMER BEHAVIOUR
5.1 Utility – Cardinal and Ordinal approach
5.2 Budget line, indifference curve
5.3 PCC, ICC
5.4 Substitution and income effects
5.5 Consumer equilibrium
6
-
-
6.0
6.1
6.2
6.3
6.4
6.5
6.6
6.7
7.0
7.1
7.2
7.3
7.4
7.5
THEORY OF PRODUCTION
Technology of production
Production with one variable input
Producer equilibrium
Production with two variables input
Producer equilibrium
Return to scale
Economies of scope
COST OF PRODUCTION
Measuring cost
Short run cost and long run cost
Cost maximization and output maximization
Expansion path, economies of scope
Break even analysis
6
-
-
6
-
-
8.0 PERFECT COMPETITION MARKET
8.1 Perfect competition and characteristics
8.2 Profit maximization in short and long run
8.3 Short run supply curve and industry supply curve
3
-
-
9.0 MONOPOLY MARKET
9.1 Characteristics
9.2 Pure monopoly
9.3 Short run and long run equilibrium
9.4 Price discrimination monopoly
9.5 Advantages and disadvantages of monopoly and price
discrimination
9.6 Government intervention to reduce the power of
monopoly
3
-
-
1.1 INTRODUCTION
1.1 Define economics
1.2 Distinguish between microeconomics and
macroeconomics, positive and normative economics,
economics system
1.3 Using the production possibilities curve to illustrate
economics problem, human problem and opportunity cost
2.0 THEORY OF DEMAND
2.1 Demand, law of demand, factors determine demand
2.2 Relationship between demand and utility and total revenue
2.3 Types of demand curve
2.4 Market demand
10.0 MONOPOLISTIC MARKET
10.1 Chamberlin Model & Kinked demand curve
10.2 Profit maximization
3
-
-
11.0 OLIGOPOLY MARKET
11.1 Sweezy model
11.2 Price leadership
11.3 Cartel
3
-
-
42
-
-
TOTAL LECTURE HOURS (14 WEEKS) /
JUMLAH JAM KULIAH KURSUS (14 MINGGU)
TOTAL CREDIT HOURS (14 WEEKS) /
JUMLAH JAM KREDIT (14 MINGGU)
Date
05/01/2011
Reviewed By
3.0
Approved By
Revision
13