Words by Mutant Content Briefing Template
Please use this form to provide us with all the information you have which will
help us create the best content piece for you.
Background:
1. Give a brief overview of your company/product/offering
2. What is the preferred style and tone of the writing (i.e. funny, witty, casual,
professional, authoritative, informal, etc.)?
3. Is this article being written under the name of particular individual? If so,
please provide a link to their LinkedIn or previous material they have written
4. Who is your target audience?
5. Provide examples of other content that has been created (please supply a
link if available)
6. If possible, provide a similar piece of content by a competitor (please supply
a link if available)
7. British or American English
8. If this is a personal bio please provide a CV (please supply a link if available
or attach it along with this document)
Content
1. Type of content that is required (thought leadership, blog post, LinkedIn
Pulse) and maximum word count
2. Where will this content be used? Is this industry level or for a mass audience
(newspaper)?
3. Background information on the context of what is required
4. Add any research, key insight, images, quotes or links that need to be
included or are relevant.
5. What are the goals of your content campaign?
6. What do you want the audience to take away from this article?
7. What format would you like this in? Sectional with bullet points? Essay
format?
8. What keywords do you want your article to rank for? We will try to frontload
SEO keywords in the opening.
9. How will you measure the success of this content? (Inbound web traffic, page
views, sign ups, sales, social engagement)
10. What call to action would you like for this piece of content?
Now, please attach any other supporting documents along with this brief when
ordering content.
Thank you,
The team at Words by Mutant