IS INTERNATIONALIZATION ASSOCIATED WITH INVESTMENTS IN HRM? A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS S U S A N N A K H AV U L , G E O R G E S . B E N S O N , A N D D E E PA K K . D AT TA This study investigates how internationalization is associated with investing in HRM within entrepreneurial firms from emerging markets. Using a sample of 171 firms from India, China, and South Africa, we show that when firms internationalize either into more economically developed countries or into countries with stronger employment regulations, they also invest more in HRM practices. Moreover, firms led by CEOs with general management experience and those more concerned with meeting international standards invest more in HRM practices. Finally, HRM investments are also greater in entrepreneurial firms characterized by extensive international partnerships. Overall, our findings suggest that internationalization by entrepreneurial firms in emerging markets is associated with developing HRM practices. © 2010 Wiley Periodicals, Inc. Keywords: internationalization, emerging markets, entrepreneurship Introduction ntrepreneurs and start-up firms worldwide face inherent challenges of building organizations from the ground up. Not only must managers in such firms create new products, obtain financing, and build a customer base, they also must recruit, develop, and manage a talented and motivated team of employees. Entrepreneurial firms face many of the same human resource management (HRM) issues as larger firms, but without the same training, resources, or formal policies to guide them. In E such firms, HRM is often ad hoc and is typically a reflection of the backgrounds of founders (Cardon & Stevens, 2004; Mayson & Barrett, 2006). This is particularly true among firms in emerging markets such as India, China, and South Africa (Saini & Budhwar, 2008; Shen, 2008). In these countries, liberalized trade policies in recent decades have resulted in significant economic growth. Much of the growth has come from the exports of small entrepreneurial firms, which represent a potentially significant and understudied catalyst for changing traditional employment practices in these countries. Correspondence to: Susanna Khavul, Department of Management, The University of Texas at Arlington, 701 S. West St., Suite 231, Arlington, TX 76019, Phone: 817-272-3868, E-mail: [email protected]. Human Resource Management, July–August 2010, Vol. 49, No. 4, Pp. 693– 713 © 2010 Wiley Periodicals, Inc. Published online in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/hrm.20367 694 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 In this study, we investigate the relationships between firm internationalization and HRM investments. We seek to understand how internationalization by small, entrepreneurial firms in emerging markets is associated with investing in HRM practices. Research on HRM practices in small, entrepreneurial firms has typically been conducted in developed countries (e.g., Cardon & Stevens, 2004; Heneman, Tansky, & Camp, 2000). Our study, therefore, represents an original effort at examining the relationships between internationalization and HRM practices in relatively small, entrepreneurial firms in emerging economies. In the process, it addresses an important gap in the This study was international, entrepreneurship, and HRM literatures. motivated by Understanding how internationalization motivates small our desire to firms in emerging markets to inunderstand the vest in HRM practices provides insight into the impact of trade factors associated liberalization around the world. Strong evidence exists that interwith investing nationalization is a catalyst for in HRM in small organizational change and adopting new business practices (Henentrepreneurial dry, 1996; Som, 2007). Research has shown that HR practices firms that cross around the world are spread national borders. through trade (Zeynep, 2005), joint ventures (Yan, 2003), and multinational operations (Ferner, Quintanilla, & Varul, 2001). Our study adds to this research by exploring conditions under which internationalization is associated with investing in HRM in small entrepreneurial firms from emerging markets. While our research design precludes us from drawing prescriptive inferences or causal attributions, our findings do suggest that internationalization by entrepreneurial firms is accompanied by concomitant investments in the HRM function. Our study is based on 171 small, entrepreneurial firms (with a median size of 50 employees) in three key emerging markets: India, China, and South Africa. In designing the study, we intentionally selected China, India, and South Africa because each had implemented aggressive liberalization in the ten years between 1992 and 2003, and over the same period, these countries had become important in global trade (Luo & Tung, 2007). Drawing on relevant theoretical and empirical literature, we develop hypotheses on how HRM investments in internationalizing entrepreneurial firms are associated with the economic development of the countries where they do business, the regulatory regimes they encounter, and expectations related to meeting rigorous international standards. In addition, we examine how the characteristics and backgrounds of CEOs are associated with the willingness of firms to make such investments. Finally, we examine how using expatriates and the prevalence of international partnerships are associated with investments in HR. HRM in Emerging Economies While emerging markets have received greater attention in the management literature in recent years (Wright, Filatotchev, Hoskisson, & Peng, 2005), studies of practices adopted by small entrepreneurial firms remain relatively scarce (Bruton, Ahlstrom, & Obloj, 2008). In the context of established firms, research has suggested that national cultures, local business practices, and government regulations significantly influence HRM practices (Ryan, McFarland, Baron, & Page, 1999; Yan, 2003). For smaller firms in emerging markets, research has suggested that HRM practices often undergo rapid transition (Saini & Budhwar, 2008; Shen, 2008). This study was motivated by our desire to understand the factors associated with investing in HRM in small entrepreneurial firms that cross national borders. Although our study is not a cross-national comparison, we briefly review the evolution of employment relations in India, South Africa, and China to build a foundation for understanding the nature of HRM in emerging markets in general. HRM practices in India have developed over centuries; now spurred by recent internationalization and economic growth, they are evolving rapidly. Ancient roots of HRM in India can be traced to the Arlhasastra, a 4thHuman Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS century BC document that offers guidance on administration and managing people. The influences of Islamic rulers and British colonial administrations over the past millennium have also left their imprints on Indian employment law and HRM practices (Chatterjee, 2007). More recently, in post-independence India, industrial relations that focused on maintaining employment-income protection and industrial peace have been valued (Budhwar, 2003; Frenkel & Kuruvilla, 2002; Ramaswamy & Schiphorst, 2000; Sakar, 2007). With the advance of globalization, the influences of India’s historical traditions remain but are now subject to the push of international competitive pressures and to the pull of international HR standards (Pio, 2007; Som, 2007). The volume of research on HR practices in India has increased significantly over the past decade. Singh (2003) observed that Indian firms, like their Western counterparts, perform better when HRM practices align with corporate goals. This was particularly true for larger, established firms focused on foreign customers. Some of this research suggested that India is moving rapidly toward adopting modern, integrated HRM practices. For example, research by Budhwar and Boyne (2004) and Budhwar and Baruch (2003) indicated that using advertising, assessment, and psychometrics is increasingly common for professional and white-collar positions. On the other hand, Paul and Anantharaman (2004) found that the style and influence of the owner-manager remain dominant to the extent that they overshadow the performance predicting effects of formal HR practices. Moreover, in a study of small Indian manufacturing firms, Saini and Budhwar (2008) found that HRM is still informal and achieved through ongoing interpersonal relationships among owners, managers, and workers. Saini and Budhwar (2008) also observed, however, “Due to pressure from global buyers … SME[s] have begun to realize the need to give primacy to employee competencies and professionalism of their mindsets over the earlier focus on loyalty” (p. 420). In general, small, entrepreneurial firms in India are seeking the benefits of internationalization, and many Human Resource Management DOI: 10.1002/hrm are finding that investing in HRM may be the cornerstone of continued competitiveness. A somewhat different scenario exists in South Africa. Although it shares a British colonial past with India, South Africa’s recent history of apartheid brings into sharp relief how past conflicts over employment practices affect current HRM trends (Grobler, Warnich, Carrell, Elbert & Hatfield, 2006; Sakar, 2007; Jackson, 1999). During apartheid, South African employment practices were linked directly to government policy related to population segregation. HR policies both institutionalized and legally enforced discrimination based on race. Although “ubuntu (humaneness) underlies traditional group-decision making” (Horwitz, 2002, p. 217), “with some exceptions, managerial and human resource practices were paternalistic and behind those in developed economies” (Horwitz & Smith, 1998 p. 590). Righting the historically coercive and underdeveloped labor practices of the past remains a central focus in the post-apartheid South Africa. Historical injustices are also the motivation for much reform in employment law and diversity management (Horwitz, Bowmaker-Falconer, & Searll, 1996). Since 1994, foreign investment has returned to South Africa, and with it has come foreign competition for domestic industries that were protected for decades. Not surprisingly, investment in HRM has become an agenda item for South African firms. Empirical research on South African firms is sparse, and that on HR practices in small, entrepreneurial firms is virtually nonexistent. A few studies, however, offer some perspective on the changing nature of HRM in South Africa (Menon & Kotze, 2007). Studies by Horwitz et al. (1996) and Appiah-Mfodwa, Horwitz, Kieswetter, and Solai (2000) and Kraak (2005) all indicated that greater emphasis on competitiveness and the need to retain skilled workers is forcing South African firms to invest in training and development. Given the lack of research, calls to take HRM more seriously abound in South Africa (Cunningham, Lynham, & Weatherly, 2006). Investing in modern HRM practices is critical for domestic firms and, if implemented 695 696 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 properly, has the capacity to enhance the country’s economic competitiveness significantly. Chinese labor and employment practices are without a doubt culturally and structurally distinct; however, they share some commonalities with both the Indian and the South African experience with HRM (Warner, 2008). Pre-reform Communist rule in China emphasized employment stability and allocating social welfare through the workplace. Allocating, selecting, and training workers took place at the point of entry into the workforce, and labor mobility was geographically restricted through a residency system. Tight government control of large, stateowned enterprises combined with traditional Confucian values that emphasized loyalty, respect for hierarchy, and harmony led to a consistency in HRM practices in pre-reform China (Ding, Goodall & Warner, 2000; Warner, 2004; Zhu, Thomson, & De Cierri, 2008). Following a series of market-oriented reforms in the 1980s, however, and aggressive integration with the global economy in the 1990s, competitive pressures have forced significant changes in employment practices. Lifetime employment guarantees were abandoned in favor of short-term contracts; social benefits ceased being tied to the workplace; dismissal on economic and performance grounds entered as a practice; and decisionmaking power devolved to the regional and enterprise levels (Ngo, Lau, & Foley, 2008; Shen, 2008; Warner, 2008). Of the three developing economies examined in this study, HRM in China has received by far the most attention from researchers, ranging from small case studies to large-scale surveys (see Zhu et al., 2008, for a review). Research by Warner (1986, 1993, 1996) documented early changes in HRM following China’s market liberalization and proliferation of privately owned enterprises. More recently, researchers have addressed HRM in large Chinese multinationals (Shen & Edwards, 2004), large state-owned and privately owned firms (Deng, Manguc, & Benson, 2003), foreign joint ventures and subsidiaries (Bjorkman & Fan, 2002; Law, Tse, & Zhou, 2003; Takeuchi, Wakabayashi, & Chen, 2003), township and village enterprises (Ding, Ge, & Warner, 2004), and small micro-enterprises (Cooke, 2005). Research on small firms has indicated a wide variation in HR practices with a significant transition taking place between traditional practices and Western practices such as selection based on job-person fit and managerial capabilities (Cooke, 2005; Ding, Goodall, & Warner 2000; Ngo et al., 2008; Shen, 2008). For example, job interviews and achievement-based performance evaluations are much more common across China today than a decade ago (Shen & Edwards, 2004). Shen (2008) found, however, that adopting HRM in China in small firms was “uneven and fragmented” (p. 101). Enterprise managers tend to have wide discretion with few professional associations and little regulatory guidance. Similarly, Cooke (2005) found that employment practices in small commercial businesses in China were distinct from large businesses and MNCs in China and shared many characteristics with other small, growing businesses around the world. Zhu and Warner (2004) found that HR practices varied significantly in China by sector, ownership structure, and company size. Based on a series of case studies, they concluded that modern “Western-style” HRM practices are much more likely to be adopted in “high-value-added sectors” with greater exposure to international markets and competition. Wang, Bruning, and Peng (2007) found similar results in a larger survey study. Although mostly conducted in the context of large firms, the recent study by Akhtar, Ding, and Ge (2008) indicated that adopting Western-style “high performance” HRM in Chinese firms was positively related to performance similar to that in developed nations. In addition, a recent study of 600 Chinese firms by Ngo et al. (2008) found that HRM in Chinese organizations has a positive impact on firm operational and financial performance. Shen (2008) and others concluded that small firms that chose to invest in HRM were likely to derive performance advantages from enhanced employee motivation, superior selection, and longterm strategic vision. Human Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS Investing in HRM in Entrepreneurial Firms As the historical and empirical evidence presented indicates, firms in emerging markets often lack HRM expertise, regulatory environments, established communities of practice, and managerial experience that make implementing modern HRM practices possible. Investment in HRM in these countries is critical, however, because of the potential relationship between developed HRM practices and business performance. Studies of large U.S. and European companies have consistently demonstrated the positive effects of HR across different types of businesses (Combs, Liu, Hall, & Ketchen, 2006; Datta, Guthrie, & Wright, 2005). Evidence is also accumulating that a positive relationship between HRM and organizational performance is being observed in emerging economies (e.g., Bae & Lawler, 2000; Singh, 2003). Likewise, recent research has indicated that there are significant payoffs in terms of both growth and survival for small firms in Europe that invest in HRM (Rauch, Frese, & Utsch, 2005; Sels, De Winne, Maes, Faems, Delmotte, & Forrier, 2006). Descriptive studies have found, however, that HR in small, entrepreneurial firms is ad hoc and informal (Cardon & Stevens, 2004; Heneman et al., 2000; Saini & Budhwar, 2008). While such firms may have the customary HR functions, they are often underdeveloped because firms with fewer than 100 employees are unlikely to have dedicated HR staff (Mayson & Barrett, 2006). While size, age, and national origin all suggest that entrepreneurial firms in emerging markets will have underdeveloped HRM practices and capabilities, this also means that firms that invest in HRM are likely to have a competitive advantage over those that do not. Formal HRM practices and developing human capital allow small firms to mature and grow more quickly (Hayton, 2003). Firms in emerging markets with well-developed HR systems use targeted recruiting and job advertising rather than word of mouth, structured interviewing and selection testing rather than referrals Human Resource Management DOI: 10.1002/hrm and personal contacts (Ryan et al., 1999), formal rather than on-the-job training, and market-based pay and performance evaluations (Huo, Huange, & Napier, 2002; Keating & Olivares, 2007). In addition, they pay greater attention to selecting and training expatriates (Welch & Welch, 1997). Finally, small firms that invest in HRM practices are more likely to implement integrated high performance work systems that are popular in developed countries (Ciavarella, 2004; Ordiz-Fuertes & Fernandez-Sanchez, 2003). Evidence from studies undertaken in developed countries has indicated that adopting HRM practices early has long-term effects on organizational growth and survival. For example, investments in HRM have been shown to impact employment growth in small firms in Germany (Rausch, Frese, & Utsch, 2005), organizational performance in the United States (Hayton, 2003), and employee productivity in the Netherlands (De Grip & Seiben, 2005). Sels et al. (2006), however, provided the strongest evidence. Based on data from 416 small firms in Belgium and Luxembourg, they found that HRM intensity (measured by the development of systems for training, selection, compensation, career management, performance management, and participation) reduced voluntary turnover and had a positive relationship with employee productivity and firm profitability in firms with fewer than 100 employees. We believe that start-up firms in emerging markets, however, have several distinct disadvantages in their ability to leverage HR for organizational success. First, these firms tend to be both young and small, which means that they are less likely to have formal HRM practices. Second, HRM in emerging markets tends to be idiosyncratic to national norms and culture. All of this suggests that internationalization may be associated with investment in HRM in order to enhance overseas competitiveness. In the following paragraphs, we argue that several important factors will be associated with the size of a firm’s investment in people and HR practices. 697 698 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 Research Hypotheses We predict that small firms in China, India, and South Africa competing internationally will invest in HRM based on three factors. First, the extent of investment in HRM by firms in emerging markets depends on the countries where they do business and the requirements of competing successfully in these markets. In other words, the external pressures of competing in more developed markets, complying with international employment laws, and meeting international standards for quality, speed, and professionalism drive investments in HR. Second, HR investments are likely to be a function of the characteristics of managing CEOs. They play a key role in decision making in small entrepreneurial firms, and we expect their backgrounds and experiences to be associated with the level of investments in HRM following internationalization. Finally, internationalization drives changes in HR practices because it creates opportunities to learn about HRM in other countries. This learning can occur through individual contacts between the founder and international partners, expatriate employees, or business partners in other countries. The following sections develop a set of hypotheses for these three drivers of HRM investments following internationalization. Host Country Development and Labor Regulation Theory suggests that human capital and HR practices are a source of competitive advantage (Barney & Wright, 1998; Wright & McMahan, 1992). This means that entrepreneurial firms are likely to seek and implement the HR practices that their competitors are using successfully. Firms regularly adopt innovative HR practices to improve performance or maintain legitimacy with their competitors (Sherer & Lee, 2002; Subramony, 2006), or simply because everyone seems to be investing in similar practices (Gibson & Tesone, 2001). These competitive and institutional pressures are likely to be more relevant for emerging market companies competing in international markets. Trade liberalization and stiff international competition mean that the ability to change and adopt competitive business practices (including HR practices) is imperative for entrepreneurial firms from emerging markets to grow and survive (Som, 2007). Changes in HR practices can reflect a strategic choice to develop human capital and capabilities or simply be a reaction to the requirements of doing business in other countries. Regardless, we argue that investments in HR by entrepreneurial firms in emerging markets are likely to be a function of the characteristics of countries targeted for international expansion. First, developed economies are typically characterized by greater competition and demanding customers. Doing business in developed markets also exposes such firms to well-developed HR practices in partner firms and competitors, providing opportunities for replication. Second, competing in countries with different employment regulations requires firms to invest in HR practices to comply with laws. This is particularly true for firms that send expatriates abroad. Finally, when firms from emerging markets have to meet international standards for manufacturing quality or environmental, health, and safety requirements, they are more likely to invest in HRM to develop employees with the requisite expertise in these areas. The above arguments that link HRM investments by entrepreneurial firms in emerging markets to the characteristics of international markets where they compete lead to the following three related hypotheses: Hypothesis 1a: In emerging markets, entrepreneurial firms that internationalize to more economically developed countries will invest more in HRM practices than those that internationalize to less economically developed countries. Hypothesis 1b: In emerging markets, entrepreneurial firms that internationalize to countries with stronger employment regulations will invest more in HRM practices than those that internationalize to countries with weaker employment regulations. Human Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS Hypothesis 1c: In emerging markets, entrepreneurial firms that are concerned about meeting international standards will invest more in HRM practices than those that are less concerned about meeting international standards. Founder Characteristics Research on small and medium-sized enterprises (SMEs) has suggested that management practices and internationalization are related to founder characteristics (Ruzzier, Antoncic, Hisrich, & Konecnik, 2007). Founders are particularly important in newer firms or firms still in the process of shaping their strategies. Founders’ backgrounds and experiences are likely to have important implications for decision-making processes and performance. For example, Andrews and Welbourne (2000) examined IPOs and found that firms with CEOs having a finance background were less likely to value employees as a source of competitive advantage. Similarly, we expect the nature of entrepreneurial firms’ investments in HRM to be related to founder characteristics. Formalization of HR policies should follow growth and internationalization in an entrepreneurial firm; however, this requires recognition and support from the founder (Ordiz-Fuertes & Fernandez-Sanchez, 2003; Rauch et al., 2005). Founders must be willing to hire HR expertise and allocate the resources required to establish HR systems (Mayson & Barrett, 2006). We argue that founders will be more willing to invest in HRM if they have a general management background and when they themselves have international experience. Strategic management research has consistently demonstrated that firm strategic choices and organizational outcomes are in part a function of the background characteristics of top managers (Hambrick & Mason, 1984). Backgrounds and experiences are an important indicator of the cognitive orientation and knowledge base that managers bring to their jobs. Such orientations and knowledge influence their perceptions on what they see as being important in achieving competitive advantage. Human Resource Management DOI: 10.1002/hrm 699 In an early study on the role of such experience, Dearborn and Simon (1958) concluded that managers with different background experiences are likely to differ in their attitudes, knowledge, and perspectives and, consequently, make different choices. More recent studies (e.g., Guthrie & Datta, 1997; Thomas, Litschert, & Ramaswamy, 1991) have indiWe argue that cated that managers who have a “throughput” background (i.e., founders will be operations, accounting, and/or process R&D) possess a control more willing to and efficiency orientation, while invest in HRM if those with an “output” background (i.e., marketing, sales, they have a general product R&D) generally exhibit a preference for new products, management new markets, and new opportubackground nities. In other words, managers are more likely to see greater and when they value in investments that fit their backgrounds than in other themselves have areas. international Significant variability exists in the backgrounds of SME founders experience. in emerging markets. While some have spent a majority of their careers in functional areas such as R&D, manufacturing, marketing, or finance, others have general management experience with exposure to multiple areas and broader perspectives. We suggest that SME founders in emerging markets with a general management background will be more predisposed to make investments in HRM practices than those with technical or financial backgrounds. They are more likely to recognize that HRM practices can be the source of sustained high productivity and competitive advantage in foreign markets. As such, they can be expected to emphasize recruiting and training high quality employees that help meet international needs. Thus, Hypothesis 2a: In emerging markets, entrepreneurial firms whose founders have general management background will invest more in HRM than those entrepreneurial firms whose founders do not have general management background. 700 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 The international management literature also increasingly recognizes that managerial mindsets and backgrounds influence internationalizing firms’ strategic choices (Herrmann & Datta, 2002). Process models of internationalization (Johanson & Vahlne, 1977; Murtha, Lenway, & Bagozzi, 1998) suggested that the managerial experience is critical to making international investments. Studies have found that international experience leads to increased confidence in international markets (Kedia & Mukherji, 1999), enhanced organizational effectiveness in such markets (Athanassiou & Nigh, 2000), greater international diversification (Herrmann & Datta, 2005), and the choice of foreign market entry modes (Herrmann & Datta, 2002). Similarly, we expect the international experience of founders to be associated with Firms in emerging the willingness to invest in HRM following internationalization. markets with Founders with international experience are more likely to ininternational vest in HR for several reasons. partnerships often First, such founders have experienced HRM in global environrealize significant ments (Kets de Vries & Mead, benefits by adopting 1992; Roth, 1995). In particular, we can expect founders with sigthe knowledge and nificant international experience to ensure that their own HR pracbusiness practices tices reflect those prevailing in key overseas markets. Second, of their overseas they are also likely to value the partners. role of the HRM function and appreciate the importance of shaping their HRM practices in a way that is consistent with the expectations and demands of their markets. Thus: Hypothesis 2b: In emerging markets, entrepreneurial firms whose founders have international experience will invest more in HRM than entrepreneurial firms whose founders do not have international experience. Opportunities for HRM Knowledge Transfer While multiple motives underlie firms’ desire to engage in international partnerships, inter-organizational learning represents one of the most important reasons (Hamel, 1991; Lyles, 1988, Parkhe, 1991). Firms in emerging markets with international partnerships often realize significant benefits by adopting the knowledge and business practices of their overseas partners. In developed countries, the number of foreign partnerships has been shown to influence firm capabilities and organizational performance (Granovetter, 1985; McEvily & Zaheer, 1999). Closely associated firms often emulate each other’s behaviors and practices (Rosenzweig & Nohria, 1994). Internationalization provides entrepreneurial firms in emerging markets with specific learning opportunities through international networks with other firms (Yan, 2003) and the use of expatriates (Hocking, Brown, & Harzing, 2004). These represent the two most important mechanisms for transferring knowledge of HRM practices across national boundaries in emerging markets. Strategic partnerships are effective ways to exchange knowledge (Inkpen & Tsang, 2005), with repeated interactions motivating freer and more frequent exchanges (Levin & Cross, 2004). Through their relations with international partners, firms are likely to be exposed to new HRM practices that can be applied in their own organizations. The same is true for expatriate employees who transfer knowledge related to business practices when they return (Vance & Paik, 2005). In sum, when firms have extensive exposure to the business practices of other organizations, they reap significant benefits associated with accelerated learning (Autio, Sapienza, & Almeida, 2000). Through foreign partnerships and expatriates, small firms in emerging economies accumulate foreign market knowledge, including information on effective HR practices. For these reasons, we suggest that firms with a greater number of partnerships and expatriates will be more likely to invest in HRM. Thus, Hypothesis 3a: In emerging markets, entrepreneurial firms who send expatriates abroad will invest more in HRM than those entrepreneurial firms that do not. Human Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS Hypothesis 3b: In emerging markets, entrepreneurial firms in emerging markets with a higher number of foreign partnerships will invest more in HRM practices than entrepreneurial firms with fewer foreign partnerships. Method Sample and Data Collection This study used a sample of 171 independent new ventures from three emerging markets: China, India, and South Africa. Data were collected between November 2002 and May 2003 in India and South Africa and between September and December 2003 in China. Sampling criteria required firms to be independent new ventures, be under ten years of age, and have current international sales (Oviatt & McDougall, 1994). Such firms, on average, entered international markets two years after founding and derived nearly 48% of their revenue from international sales. Ten percent of the firms had no domestic sales. Consistent with early internationalization of entrepreneurial firms, most ventures in our sample (84%) either exported directly or used intermediaries. Fifty-eight percent of the firms fell in knowledge-intensive industries (ITC hardware, software, pharmaceuticals). Collecting data in emerging markets presents a challenge for multiple reasons. Lists of firms from which one could build samples are not easily available; moreover, available data often suffer from errors and inaccuracies. To solve this problem, in each country, we collated multiple lists of firms and then verified the information they contained by directly telephoning the companies. Once we established the sampling frame, we administered the surveys in person. Our method of sample construction (multiple sources) and data collection (in person) was meticulous and superior to the snowball samples usually employed in emerging markets (Hitt, Boyd, & Li, 2004). In China, the data were collected in Beijing and Shanghai based on lists of firms obtained from both government and non-government sources. A total of 610 entrepreneurial firms satisfied our sampling Human Resource Management DOI: 10.1002/hrm criteria, and 144 agreed to be interviewed. Ultimately, we used 92 surveys, yielding an effective response rate of 16.5%. The Indian sample came from firms in Bangalore, Mumbai, Chennai, Hyderabad, Ahmedabad, New Delhi, and Calcutta. As in China, in India we used multiple lists and industry directories, which we then collated, cross-referenced, and verified via phone. A total of 593 firms satisfied our sampling criteria. Of these, 166 participated in the survey, yielding 140 usable surveys and an effective response rate of 24.7%. In South Africa, data were collected in the Western Cape area using lists of exporter databases, again verified for accuracy. A total of 219 firms fit the sampling criteria, 103 participated, and 76 were usable. The effective response rate in South Africa was 39.6%. In South Africa, we were restricted to a smaller geographic area, which made follow-up more efficient. The survey response rates in each country were well within the standards for data collection efforts in emerging markets (Aulakh, Kotabe, & Teegen, 2000). We matched firms across countries by industrial groupings, which included ITC hardware, software products, biotechnology and pharmaceuticals, machinery and equipment, traditional chemicals, and management services. For additional comparability across countries, we excluded South African and Indian firms in crafts, apparel, and food. After accounting for missing values, a usable sample of 171 firms emerged, with 79, 52, and 40 from China, India, and South Africa, respectively. The in-person data collection approach adopted allowed us to interact with the respondents in ways that a mail or online survey does not. We resolved ambiguities on the spot, further enhancing the data’s validity (Aulakh et al., 2000; Lane, Salk, & Lyles, 2001). In South Africa and India, we administered the survey in English, which is the dominant business language. In China, we translated the instrument into Mandarin and back-translated for accuracy. The survey was pre-tested in each country. The respondents were primarily CEOs and firm founders, 96% of whom had university degrees. Given each respondent’s position in his firm, we believe 701 702 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 they had the appropriate firm-specific knowledge to respond to questions we posed. Measures Dependent Variable Consistent with a configurational approach to measuring HRM, we developed and used an index comprising the following six common HRM practices: recruiting, hiring, training, developing, compensating, and motivating employees (Delery & Doty, 1996; Guest, 1997). To assess the firms’ extent of investment in these HRM practices, respondents were asked, “To what degree has your company invested in the following to meet the demands of international customers?” A 5-point response scale ranged from “not at all” to “very aggressively.” Principal component analysis showed that the 6-item index loaded on one factor with an eigenvalue of 3.59, with individual factor loadings between 0.63 and 0.85. Cronbach’s alpha for the index was 0.89. Both the factor structure and the reliability measures are within acceptable norms. dismissal procedures (Botero et al., 2004). Following Botero et al. (2004), we tested the aggregation properties of this index for the countries represented in our sample. In addition to the environmental measures of economic development and labor regulation, we added a self-reported measure that asked the respondents to indicate, on a 5-point Likert scale, the extent to which they considered their firm’s ability to meet international standards before internationalizing. This measure reflects the firm’s extent of awareness regarding the environment into which they would be internationalizing. Founder Characteristics We captured both the founders’ prior general management and international experience with two dummy variables. In the context of experience, general management experience was coded as 1, while functional experience was coded as 0. Likewise, when founders had prior international experience, this was coded as 1 and 0 when they did not. Twenty-five percent of the founders in our sample firms had general management, while 58% had international experience. Target Country Characteristics We operationalized the host country’s level of economic development using the World Bank’s classification of countries based on their income levels and membership in the Organization for Economic Co-Operation and Development (OECD). We dichotomized this variable into host countries that the World Bank considered high income and were members of the OECD versus those that were not. The former was coded 1 and the latter 0. Descriptive statistics show that 79% of the internationalization by firms in the sample involved OECD countries. We operationalized the host country’s level of employment regulation using the scoring system presented in Botero, Djankov, La Porta, Lopez-de-Silanes, and Shleifer (2004). We created a scale based on their Index of Employment Laws including (1) alternative employment contracts, (2) cost of increasing hours worked, (3) cost of firing workers, and (4) Opportunities for Learning The final set of arguments examines how opportunities for organizational learning affect HRM investments by using expatriates and international partnerships. Firms reported each of these measures, which we coded as dichotomous for expatriates abroad, where 1 reflects their presence and 0 otherwise. Although it would be preferable to measure the magnitude of expatriate deployment, the data were skewed, with 64% of firms sending no expatriates. The number of international partnerships respondents reported averaged slightly fewer than four per firm. Each measure reflects the extent to which firms are embedded in international markets. Control Variables We employed several controls including country of origin, firm characteristics, indusHuman Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS try, and degree of internationalization. We controlled for country effects associated with the new venture’s country of origin with two dummy variables, one for China and one for South Africa. To account for heterogeneity in firm size and growth, we controlled for initial employment, measured at the end of the first year of operation, and for overall growth in employment from the end of the first year of operation. We used a log transformation for initial employment and growth in employment to correct for data skewness. To control for industry, we divided the firms into two categories: knowledge intensive industries (e.g., information telecommunications hardware, software products, biotech and pharmaceuticals, information technology services, and management services), and traditional manufacturing industries (e.g., machinery and equipment and traditional chemicals). The former was coded 1 and the latter 0. In addition, we controlled for the degree of internationalization using three measures: time since international entry (Luo, 1999), number of domestic partnerships, and international diversification measured as international sales as a percentage of total sales (Calof, 1993; Calof & Viviers, 1995; Gray, 1997). The literature on international diversification has suggested that the relationship between international diversification and performance is non-linear and is instead Ushaped (Hitt, Tihanyi, Miller, & Connelly, 2006). We take note of these findings and in ratio form use a quadratic specification to partial out the possible association of international diversification and investment in HRM. Analyses and Results Table I presents the means, standard deviations, and zero-order correlations of study variables, while Table II provides the regression results. We used robust regression to test our hypotheses because OLS regression has been shown to perform poorly when used with cross-national data (Dietz, Frey, & Kalof, 1987). A number of the variables in our model suffer from skewness, which persisted after log transformations. Robust regression Human Resource Management DOI: 10.1002/hrm resists the pull of outliers and produces more efficient standard errors than would OLS for a similar regression. The interpretations of robust regression coefficients, standard errors, and measures of fit are identical to those of OLS. We also tested the data for multicollinearity and common method bias. The correlations between independent variables are relatively low, and VIF tests confirmed that multicollinearity is not a major concern. To assess the degree to which common method variance is a problem in our data, we used the single, unmeasured latent factor approach (Podsakoff, MacKenzie, Lee, & Podsakoff, 2003). Widaman (1985) introduced and outlined the procedure, which Williams, Cote, and Buckley (1989) subsequently demonstrated. The model containing the latent method factor fit the data better than the hypothesized measurement model according to the chi-square difference test (⌬(6) = 34.66, p < .01); however, the average proportion of variance ascribable to measurement factors was appreciably larger than the variance related to the method factor (82% compared to 44%). The substantially higher proportion of variance associated with the predicted a priori factors suggests substantive relationships are largely responsible for the observed relationships rather than merely common method bias. Based on this result, we are comfortable that common method bias is not a problem in our study. Model 1 in Table II represents the regression model that incorporates only the control variables. The model R-square is 0.24. Three of the control variables are significant at least at p < .05. Specifically, South African firms appear to invest less in HRM practices than do Chinese and Indian firms. In addition, as expected, there is a U-shaped relationship between international diversification and investments in HRM. Furthermore, initial employment is associated with investment in HRM, whereas growth in employment is significantly and positively associated with HRM investments. Likewise, firms in knowledge-based industries, as opposed to those in manufacturing industries, are more likely to invest in HRM. Finally, our results 703 I Expatriates abroad Number of foreign partnerships 15 16 3.82 0.36 0.58 0.25 3.77 0.32 0.79 0.48 4.61 4.80 0.58 0.24 28.9 0.23 0.46 3.58 7.87 0.48 0.49 0.44 1.14 0.18 0.41 0.35 2.93 9.80 0.49 0.30 33.15 0.42 0.50 0.97 SD 0.18 0.10 0.04 ⫺0.07 ⫺0.06 ⫺0.24 ⫺0.06 0.11 ⫺0.16 ⫺0.19 ⫺0.03 ⫺0.03 0.14 0.00 0.05 ⫺0.10 0.08 0.14 0.01 0.10 0.19 0.09 ⫺0.20 0.10 ⫺0.06 0.01 ⫺0.04 ⫺0.08 0.02 0.01 0.02 ⫺0.01 0.04 ⫺0.03 ⫺0.01 0.29 ⫺0.15 ⫺0.04 ⫺0.03 0.26 0.27 ⫺0.15 ⫺0.25 4 ⫺0.08 ⫺0.46 3 0.16 0.38 ⫺0.51 2 0.02 0.01 0.18 0.26 ⫺0.34 0.23 1 Notes: N = 171; r > .15 is significant at p < .05. * Means and standard deviations are for un-logged variables. Founder international experience 14 International diversification ratio 9 Founder general management background Time since international entry 8 13 Domestic partnerships 7 Firm’s ability to meet international standards Knowledge industry 6 12 Growth in employment 5 Regulation of employment in host country Initial employment 4 11 South Africa 3 Host country member of OECD China 2 10 Investment in HRM 1 Mean* Means and Correlations Variables TABLE 0.12 0.04 ⫺0.09 ⫺0.01 0.04 ⫺0.07 ⫺0.05 0.02 ⫺0.29 0.09 ⫺0.02 5 0.22 0.10 0.05 0.05 ⫺0.15 ⫺0.06 0.09 0.00 ⫺0.10 0.10 6 0.48 0.07 ⫺0.07 0.15 ⫺0.14 ⫺0.04 ⫺0.06 ⫺0.27 ⫺0.17 7 ⫺0.20 ⫺0.04 0.07 0.09 0.00 ⫺0.06 0.09 0.23 8 0.03 0.28 0.07 ⫺0.06 0.11 ⫺0.03 0.21 9 0.16 0.14 0.14 0.03 ⫺0.08 ⫺0.13 10 ⫺0.07 ⫺0.11 ⫺0.04 ⫺0.06 0.03 11 0.01 0.06 0.04 0.08 12 0.09 ⫺0.06 0.03 13 0.03 0.11 14 0.24 15 704 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 Human Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS TABLE II Robust Regression on Investment in HRM Model 1 Model 2 B SE B SE China ⫺0.07 (0.16) 0.05 (0.16) South Africa ⫺0.76 (0.19) *** ⫺1.04 (0.18) *** Initial employment 0.15 (0.07) * 0.12 (0.12) + Growth in employment 0.96 (0.40) * 0.73 (0.37) * Knowledge industry 0.24 (0.14) + 0.24 (0.13) + Domestic partnerships 0.02 (0.05) ⫺0.11 (0.06) + ⫺0.03 (0.02) ⫺0.03 (0.02) International diversification ratio 0.29 (0.21) 0.17 (0.19) International diversification ratio squared 1.24 (0.74) 1.32 (0.66) * Host country member of OECD 0.30 (0.15) * Regulation of employment in host country 0.26 (0.13) * Firm’s ability to meet international standards 0.13 (0.05) ** Founder general management background 0.44 (0.14) ** Founder international experience ⫺0.01 (0.12) Expatriates abroad ⫺0.09 (0.14) 0.25 (0.08) *** 3.46 0.26 *** Time since international entry + Number of foreign partnerships Constant 3.33 0.18*** Model F 5.80*** 6.92*** Model R-squared 0.24 0.42 Model Adjusted R-squared 0.20 0.36 Change in R-squared 0.18*** Notes: N = 171 + p < .1; *p < .05; **p < .01; ***p < .001. indicate that firms with a higher number of domestic partnerships are less likely to invest in HRM. Model 2 in Table II tests our hypotheses. Overall, the model explains a significant proportion of the variance, with model Rsquare being .42. The change in R-square between Models 1 and 2 is significant at p < .001. Our results indicate that entrepreneurial firms in emerging markets that internationalize to more developed countries invest more in HRM practices than firms that internationalize to less economically developed countries, supporting Hypothesis 1a (p < .05). Likewise, we find that internationalization involving countries with more stringent labor regulations is positively associated with investments in HRM Human Resource Management DOI: 10.1002/hrm practices, providing support for Hypothesis 1b (p < .05). Hypothesis 1c, which states that entrepreneurial firms in emerging markets that are concerned about meeting international standards will invest more in HRM practices, is also supported (p < .01). Our analysis indicates that entrepreneurial firms from emerging markets led by founders with general management background will invest more in HRM practices than firms whose founders have other functional experience. In other words, Hypothesis 2a is supported (p < .01). We observed no significant relationship, however, between the international experience of CEOs and firm HRM investments. In other words, Hypothesis 2b is not supported. Likewise, Hypothesis 3a, which states that the use of expatriates 705 706 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 will be related to investment in HRM, is not supported. Entrepreneurial firms from emerging markets that send expatriates abroad do not invest more in HRM practices than those firms that do not. We find strong support for Hypothesis 3b (p < .001). When entrepreneurial firms from emerging countries have more foreign partnerships, there is a greater propensity on their part to invest in HRM practices. Discussion and Conclusions This study finds partial support for our hypothesized relationships with our data supporting five of the seven hypotheses. In general, we find that internationalization is strongly related to the investment that entrepreneurial firms in Our results support emerging economies make in HRM practices. This investment, the argument however, is associated with a number of critical factors. First, that when the stage of development and ementrepreneurial ployment regulation of the country into which entrepreneurial firms in emerging firms internationalize appears to be associated with such investeconomies seek ments. Our results support the international argument that when entrepreneurial firms in emerging economarkets in mies seek international markets developed countries, in developed countries, they also invest in HRM practices. We also they also invest in observed that entrepreneurial firms in emerging economies were HRM practices. more inclined to invest in HRM when they internationalized into countries with more stringent employee regulations and where the firms are concerned about meeting international standards. We attribute these findings to the competitive pressures of doing business in more developed countries and the need to navigate regulations and standards that vary across countries. Investing in HRM in this case may also reflect the firms’ desire to maintain legitimacy in the eyes of both their competitors and customers in foreign markets by adopting HRM practices that are deemed world class. This is especially true when their primary foreign markets are more economically developed or have more stringent employment regulation. In addition, it is apparent from our results that the prevalence of stringent employee regulations in other countries puts additional pressure on firms in emerging economies to invest in the HRM function and forces them to adapt their own practices to conform to those prevalent in the country of their trading partners. Potentially, this may reflect an effort on the part of the firms in our sample to address possible concerns among their international customers related to lax HRM policies in emerging markets. Finally, as our results indicate, the willingness of emerging economy firms to invest in HRM is positively associated with the extent to which they feel they need to meet international standards in business practices. Second, we find that the founder’s background is associated with the firm’s willingness to invest in HRM. As anticipated, we find that founders with general management experience were more inclined to invest in HRM in response to firm internationalization but observed no such relationships with respect to their international experience. In other words, while we had expected founders with international experience to be more supportive of HRM investments in the internationalization process, this is not the case. While we found this result somewhat surprising, it may be due in part to the relatively extensive international experience reported by 58% of the CEOs sampled. Third, we find mixed results for our hypotheses regarding expatriates and international partnerships as drivers of investment in HRM. Surprisingly, we did not find a relationship between the use of expatriates and investment in HRM practices. Our findings with respect to foreign partnerships, however, do highlight the importance that network embeddedness and absorptive capacity have on decisions that entrepreneurial firms make about the level of investment in HRM practices. This suggests that the context in which they are embedded influences the firms in our sample. Firms that have close ties to foreign partners are more likely to perceive Human Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS the importance of HRM investments in achieving the desired goals in their international endeavors. The greater willingness to invest in HRM might also be a function of partnership-related learning involving global HRM practices. When entrepreneurial firms in emerging economies have international partners, they are more likely to absorb new knowledge pertaining to HRM practices, and then apply those practices in the context of their own organizations. Notably, we controlled for the firm’s domestic partnerships. Although the coefficient was significant only at p < .1, its sign is negative, which further supports our arguments regarding the association of network embeddedness with investing in HRM practices. Taken together, our findings suggest that future research should consider whether the learning mechanisms for entrepreneurial firms in emerging markets differ from those of established firms. It appears that international partnerships are substantially more influential than expatriate placements in the context of investing in HRM practices. Conclusions, Implications, and Future Research While our study provides interesting insights on HRM investments among entrepreneurial firms in emerging economies, our findings should be interpreted in the context of study limitations. The first limitation relates to the cross-sectional nature of the sample. Research on HRM practices across emerging markets remains sparse, with limited opportunities for systematic, cross-national, and longitudinal research. Second, there is the potential for retrospective bias on the part of respondents. However, such bias should be limited given that we relied on informed respondents, whose responses required them to assess actions and not recall specific actions tied to calendar-based events. A third limitation of our study relates to possible survival selection bias inherent in studies of small and entrepreneurial firms. In the context of this study’s goals, however, we believe that selection bias plays a relatively minor role. Human Resource Management DOI: 10.1002/hrm 707 Finally, we had only one respondent from each new venture, affecting the potential reliability of survey responses. Unfortunately, collecting data from second respondents is particularly problematic in new ventures, given that managerial time is often at a premium and organizational memory resides in the Adapting to minds of a few key individuals. Literature in international and surviving business has suggested that internationalization is a major organiin international zational change for firms in genmarkets require eral and entrepreneurial firms in particular. Adapting to and survivsignificant changes ing in international markets require significant changes to a to a firm’s policies firm’s policies and procedures, of and procedures, which HRM practices are a part. Based on the findings from this of which HRM study, future research should examine how entrepreneurial firms practices are a part. in emerging markets modify their HRM practices in terms of specific changes to recruitment, training, development, and compensation. Unfortunately, our research design and sample prevented us from examining the evolution of specific practices within a single organization. Future research using longitudinal and qualitative designs should reveal a richer understanding of the process by which firms invest in HRM and how such investments are associated with internationalization. Our study uses a sample of small, entrepreneurial firms in three countries to draw conclusions about HRM investment in entrepreneurial firms in emerging markets in general. We found an association between such investments and host country development and labor regulations, founder characteristics, and opportunities for HRM knowledge transfer. Based on these results, future research should take a cross-country comparative view of the topic to explore differences in these processes across countries. Finally, while our study focused on the main effects for host country development, founder characteristics, and knowledge transfer on HRM investments in emerging markets, it provides a foundation for exam- 708 HUMAN RESOURCE MANAGEMENT, JULY–AUGUST 2010 ining contingent effects in future research. The field’s understanding of HRM investments in small and medium-sized enterprises in emerging markets is still developing, and we hope that our study opens the door to hypothesizing Firms that can and testing the mechanisms through which entrepreneurial compete in more firms in emerging markets invest in and develop modern HR pracdeveloped markets tices. with more stringent In undertaking this research our objective was to contribute regulations and to the growing literature on the standards are likely role of HRM practices as entrepreneurial firms enter the global to benefit from economy. Overall, our findings lend support to the contention investments in HRM that internationalization is associated with investing in HRM that develop the practices. From a research percapabilities needed spective, our examination of environmental and organizational to compete in such factors that influence investments in HRM by entrepreneurmarkets. ial firms in the emerging economies of China, India, and South Africa fills an important void in the literature on international HRM and international entrepreneurship. Our results highlight the importance of international expansion in stimulating investment in HRM practices in emerging markets. Because most of the employees in the firms we studied remain in their home countries within emerging markets, our results indicate potentially important implications for voluntarily transmitting employment norms across international boundaries. Finally, from a managerial standpoint, our study suggests that the countries’ entre- preneurial firms target for international expansion, and the types of relationships formed overseas are likely to be associated with HRM practices at home. Firms that can compete in more developed markets with more stringent regulations and standards are likely to benefit from investments in HRM that develop the capabilities needed to compete in such markets. Founders with previous general management experience and firms involved in a larger number of international partnerships facilitate this investment. Future research will have to determine if these investments translate into superior performance and survival of entrepreneurial firms in emerging markets in the long run. In sum, much work remains in identifying other organizational and contextual conditions that are associated with the HRM practices among internationalizing entrepreneurial firms, especially those located in key emerging markets. We hope this study informs and stimulates further work in this regard. Acknowledgments This research was funded through grants to the first author from the UK Department for International Development, the Centre for New and Emerging Markets at the London Business School, and the Merage Foundation. We thank Eric Wood, Srinivas Prakhya, Raul Velarde, and Congcong Zheng for contributing to this project. Thanks to Simon Commander and Saul Estrin for helping start this project. Daniel González, Katie Pershon, Drake Mullens, and Elena Radeva served as excellent research assistants. We are grateful to Marcus Butts for his methodological advice. We thank two anonymous reviewers and the HRM special issue editors, Professors Ribeiro, Roig, and Tansky, for their comments and guidance. Human Resource Management DOI: 10.1002/hrm A STUDY OF ENTREPRENEURIAL FIRMS IN EMERGING MARKETS SUSANNA KHAVUL is an assistant professor in the College of Business, University of Texas at Arlington. Susanna earned a doctorate in strategic management and entrepreneurship from Boston University. Her current research focuses on explaining the innovative performance of high technology firms operating in a global economy. She is the winner of the Academy of Management’s Heizer Award for “Outstanding Research in the Field of New Enterprise Development,” given for the Best Dissertation in Entrepreneurship. Susanna has served as a senior member of a venture capital and investment banking firm and as a director at the Soros Foundation. She also holds a degree in economics from U.C. Berkeley. GEORGE S. BENSON is an associate professor at the University of Texas at Arlington. George earned his Ph.D. from the University of Southern California and completed a Post-Doctoral Fellowship at the Center for Effective Organizations in the Marshall School of Business. 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