Operations Review Rationale The Operations Review aims at assessing the acceptability of a bank’s product to the clients and bank staff, evaluating how the product is being serviced and delivered, and identifying areas for improvement. The ultimate objective is to make the product fit to what the market wants and make it competitive with the products that other suppliers offer in the same market. The Operations Review process provides the bank an opportunity to listen to clients and what the MF staff say, observe and do. The first product Operations Review is conducted after the first six months of the pilot test of the micro loan product, or upon reaching 100 clients. The Operations Review is not a onetime activity. The bank should make it a practice to review the microfinance products and services they offer to clients at appropriate intervals. Products have their life cycle also. Banks must not wait for signs of product decay before conducting an operations review. To obtain objectivity, outside consultants who have sufficient background on microfinance and banking should conduct the operations review. However, if the bank has a market research and product development unit, which is not involved in operations, this unit can undertake the Operations Review using the guideline and tools in this module. Objectives By the end of the module, participants are expected to be able to: Use the tools for listening to clients including Exit Survey, Focus Group Discussions, and Guideline for interviewing clients who have left the bank. Conduct an actual operations review. Interpret and analyze the information gathered from officers, staff, and clients. Write an Operations Review Report. Target participants MABS Service Provider (MSP) Consultants Senior and/or middle management MFU Supervisor For banks with a market research and product development unit, some personnel from this unit can also be trained if the bank wants to have institutional capability to conduct its own Product Operations Review. Methodology The Module on Operations Review is mostly a hands-on training where the facilitator guides the participants through a field practicum simulating the processes that happen in an actual operations review. During the field practicum, the participants will be divided into 2 or 3 teams, depending on the number of participants. Each team will be assigned specific tasks to do. For example, a team may be assigned to review sample loan folders and conduct an FGD with the account officers and supervisors. Another team may be assigned to conduct the FGDs with clients; while another will conduct the exit survey and visit/interview with some delinquent clients. The team assigned to particular tasks will also be responsible for processing the respective information that the team gathered. Course Content Methodology Duration Overview of Operations Review Scope and Process Power point presentation 1/2 hour The Tools: Exit Survey, FGD, Guide to Interviewing Delinquent Clients 1 hour Orientation/Discussion Reviewing loan documentation Field Practicum 1 hour FGD with AOs and Supervisors; FGD with Clients; Interviewing Delinquent Clients; Exit Survey; Field Visit with Existing Clients Field Practicum 5 hours Processing Information and Report Preparation Exit Meeting with Senior and Middle Management Field Practicum 5 hours Presentation of Highlights of Findings and Recommendations 1 hour Module 5: Operations Review Module Description Page 2 of 3 Expected Outputs In determining the effectiveness of the module, the participants are required to apply the techniques they have learned from the training during the practicum. They are tasked to: Administer the tools for listening to clients by interviewing at least 10 clients who have left the bank within the last 6 months, interviewing 5 delinquent clients, and conducting FGD with at least one group of current clients. Use the tools for reviewing compliance to policies and procedures and loan documentation by randomly sampling at least 5 loan folders. . Conduct FGDs with the MF account officers and interview some of the bank back-room support staff to determine where product design changes and procedural improvements would be necessary for simplification and efficiency. Process the data that have been gathered. Write a Product and Operations Review Report using a reporting template as a guide. The report need not be solely confined to what are in the guide. Module 5: Operations Review Module Description Page 3 of 3
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