THE FINNISH WAY TO
DIGITAL TV
DIGITAL TV FORUM FINLAND
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
Hard Facts: TV in Finland
• ca 2,2 million tv-households (ca. 5 million inhabitants)
• Daily viewing time ca 160 minutes in 1999 (150 minutes in
1998)
• Annual tv-fee 148 € (165€ from 1.7.2000) per household
• national tv-services: YLE TV 1 & TV 2, MTV3, Channel 4
Finland (70% coverage) and SVT Europe in coastal Finland
• 6 national radio services (5 YLE + Nova)
• terrestrial analogue radio and tv broadcasting by Digita Ltd
(now YLE 100% by 31.3.2003 YLE 66% - Sonera 34 % after
approval by the competition authorities) annual
transmission costs ca 31 € per tv-household
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
The Milestones of Digital TV in Finland
• 31.12.1995: first report of the Ministry of Transport and Communications:
”The Strategy for Broadcasting - Radio and Television 2010”
• 15.4.1996: 2nd report of the Ministry: ”The Digitalization of Broadcasting
in Finland”
• 18.5.1996: The principal decision by the Government of Finland on
digitalization of broadcasting in Finland
• 10.2.1997: Digital TV Expert Group of the Ministry was appointed
• 15.7.1997: digital satellite service (DVB-S) TV Finland launched
• 25.9.1997: first DVB-T (8k) - test transmission with the YLE transmitter in
Espoo Kivenlahti
• 15.5.1998 3rd report of Ministry from its Digital TV Expert Group
• 16.6.1998 Digital TV Forum Finland established
• 23.6.1999: The licences for national digital commercial tv-channels and a
multiplex for YLE for public service broadcasting were granted by the
Government for 10 years, from 1 September 2000 to 31 August 2010
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
Main Goals:
• to compete with content and services - not with technology i.e.
to build a uniform technical platform to customers on which to
compete
• For a small market like Finland right timing and scale is
essential: we can’t lead the way, but we try to ride with the
second wave when everything is ready, tested and affordable
• small markets need close co-operation:
–
–
–
–
between terrestrial and cable
public service and commercial companies
Finnish speakening majority and Swedish speakening minority
even between the hardest rivals!
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
Comparison of digital TV platforms:
• UK (ca 24 million TV-HH’s):
– Satellite: 19%
– Cable: 25 %connected
– only terrestrial services: 70 %
• Sweden (ca. 4 million TV-HH’s):
– Satellite: 20%
– Cable: 63% connected
– only terrestrial: 17%
• Finland (ca. 2,2 million TV-HH’s):
– Satellite: DTH 4 % + SMATV 6 % = 10%
– Cable: 41 % connected
– only terrestrial: 49 %
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
Principle solution of the distribution :
• The terrestrial distribution is the basic way to reach every
Finnish household owned and operated by Digita Ltd
• Cable must carry all national services and add their own
services
• Satellite service reaches Finnish citizens even abroad (TV
Finland)
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
API-evolution and the launching of
digital TV in Europe
1. wave:
UK, Sweden, Spain
DVB MHP API
(DVB-J)
HTML
OpenTV
MHEG-5
No API
Media
Highway
1998
1999
The Finnish Way to Digital TV
2. wave:
Finland, Ireland,
Portugal, Norway,...
2000
2001
2002
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
A new unique national approach in Finland:
Mux A
Public service:
Yle TV1D, TV2D,
24, +, FST-D...
Mux B
Commercial services:
MTV3 D
CityTV
Sports channel
Wellnet
Pay-TV
Mux C
PayTV
Commercial services:
Nelonen D
HM: Movie Channel
WSOY: Education Ch.
Canal+
Consumers
Competing
services
receiver
National profile:
• EPG, supertext
• CA, SAS, SMS...
• DVB MHP API…
• NorDig 2
Common
platform
Co-operation is critical!
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
The Digital TV Process in Finland
Network population coverage 70%
State Council
granted
licencees
31.8.
1.9.
MTC
23.12
23.6
Launching
MTC: New grants
period
licencees?
( 1 year)
Digital commercial tv-licencees (10 y)
1.9.
Co-operation
agreement
(6 months)
100%
Analog commercial tv-licencees -31.12.2006
1999
2000
2001
2002
2003
Switch-off
2007
2010
SI-Navigator, 16:9
NorDigII STB:s
EPG, interactive services
DVB MHP API
MTC: Ministry of Transport
and Communications
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
THE FINNISH USER INTERFACE (EPG)
TV - SERVICES
TV-PROGRAMMES/ CHANNELS
RADIO/AUDIOCHANNELS
navigator (ESG), tv-set control...
APPLICATION PROGRAMME INTERFACE (API)
ADDITIONAL TV-SERVICES:
programme related additional information, TV-Guide...
OTHER MEDIASERVICES:
- data carousel:web broadcasting, superteletext...
SAS, SMS, CA
PAY-TV, PPV...
RETURN CHANNEL
INTERACTIVE DISTANT SERVICES:
ordered services, e-mail, Internet...
CUSTOMER MANAGEMENT
DATA BROADCASTING
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
THE COVERAGE OF THE FINNISH DIGITAL TV-SERVICES
Whole population
Nationwide services:
Regional services:
- TV1D
- regional windows of YLE
- TV2D
- regional commercials
- MTV3D
- City-TV
- Nelonen D
The Finnish
- Canal+
User Interface
- additional services
(EPG)
Target group services:
Interactive services:
- Yle: 24, FST D, YLE Plus
- YLE Information Society Services
- Helsinki Media Film Channel
- data/web broadcasting
- WSOY Educational Channel
push-channels
- The Finnish Sport Channel
Internet WWW,
- Wellnet Channel
games
- netcasting
telephone, e-mail
person
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
The Digital TV Is More Than Just Better Television it’s The Digital Interactive Media Service Platform
Television Services
Net Services
Internet
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
Information Society Services in the Digital TV Services of
YLE
INTERNET-WWW
Internet access to every
Finnish home
DigitalTV Receiver
with a return path
E-MAIL
E-mail to every
Finnish citizen at home
ORDERING:
Home shopping of
public documents,
educational material etc.
User friendly
USER INTERFACE
PUBLIC TRANSACTIONS:
Easy and secure
billing, paying, signing,
identification etc.
INFORMATION SERVICES
Access to public
information
from ones home
PUBLIC DISTANT SERVICES:
Access to public services
from ones home
= YLE offers access to these services as a part of its licence fund public TV services
= YLE offers links to these services of Internet Service Providers and Telecoms
The Finnish Way to Digital TV
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
The History of TV Penetration In Finland
% Households
100
%
90
80
TV3
TV1
70
60
50
TV2
40
30
TV4
20
10
population
area
licences
colourTV
video
CaTV
teletext
satTV
The Finnish Way to Digital TV
b&w TV
98
96
94
92
90
88
86
84
82
80
78
76
74
72
70
68
66
64
62
60
58
56
0
Year
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
The History of TV Penetration In Finland
% Households
100
%
90
80
70
60
50
40
30
20
10
licences
colourTV
b&w TV
CaTV
teletext
satTV
The Finnish Way to Digital TV
video
41
39
37
35
33
31
29
27
25
23
21
19
17
15
13
11
9
7
5
3
1
0
Year
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg
TRANSITION FROM ANALOG TO DIGITAL TV-DISTRIBUTION IN FINLAND
THE PROPOSAL OF THE FINNISH DTV-OPERATORS 22.12.1999
trials
launching
Population coverage: 35% 50% 70%
PAL-era
TV-DISTRIBUTION NETWORKS:
tech.
trials
Simul
-cast
trials
100% Digital
era
YLE: TV 1, TV 2, 24, ”Plus”, FST-D…
Mux A
MTV3, City-TV, Sport Channel, Wellnet
Mux B
Nelonen, Helsinki Media Film, WSOY, Canal+
Mux C
?
Mux D
?
Mux E
?
Mux F
?
Mux N
TV4 (Nelonen)
TV3 (MTV3)
TVS (SVT/TV4)
TV2 (YLE TV 2)
TV1 (YLE TV 1)
1.9.2000
27.8.2001
25.9.1997
1.4.2001 31.12.2001
The Finnish Way to Digital TV
31.12.2006
DVB-T Conference, Lisbon, 17-18.2.2000, Esa Blomberg