PdF Services Marketing: People, Technology, Strategy (8th edition)
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Book Synopsis
Services Marketing: People,
Technology, Strategy is the
eighth edition of the globally
leading textbook for Services
Marketing by Jochen Wirtz
and Christopher Lovelock,
extensively updated to
feature the latest academic
research, industry trends, and
technology, social media and
case examples. This textbook
takes on a strong managerial
approach presented through a
coherent and progressive
pedagogical framework
rooted in solid academic
research. Featuring cases and
examples from all over the
world, Services Marketing:
People, Technology, Strategy
is suitable for students who
want to gain a wider
managerial view of Services
Marketing. The textbook will
be accompanied by
supplementary materials for
the educators, which include
an instructor s manual for
course instruction purposes, a
test bank designed for each
chapter to assess students
learning and understanding of
the concepts learnt, and
teaching slides for course
presentation during classes.
There will also be a course
website for new and updated
materials for easy access by
educators and students alike.
Readership: Primary market
University students taking the
Services Marketing course,
generally compulsory for
Business and Marketing
students, as well as MBA and
EMBA students; Secondary
market marketing
professionals and
practitioners.
Book details
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Author : Jochen Wirtz
Pages : 800 pages
Publisher : World
Scientific Publishing
(US) 2016-04-11
Language : English
ISBN-10 : 1944659013
ISBN-13 :
9781944659011