The “VERBTM Planner”
Program
for
Chinese School Association in the United States
What is VERB ?
TM
VERB is …
• A national, multimedia, multicultural, federally
funded campaign coordinated by the US
Department of Health and Human Services
(HHS) and the Centers for Disease Control
and Prevention (CDC).
Our Vision
• The vision of the VERB Campaign is that all
youth lead healthy lifestyles by getting
involved in physical activities and sustaining
those activities.
– It’s about changing our kids’ way of life, how they
spend their time, and how the families should get
involved.
– It is also about the emotional and physical wellbeing of our country’s future.
Our Challenge
• The trend in children & adolescents being overweight
in the country can be partly attributed to a culture
that is increasingly less conducive to a physically
active lifestyle.
• Today, the amount of time our children are spending
on sedentary activities has drastically increased, such
as watching television, listening to music, playing video
games, surfing on the internet, and online chatting
are to name a few.
• Research shows that habits formed during childhood
continue into adulthood. It also shows that kids who
are overweight or obese have a higher risk for being
overweight or obese as adults.
“If we are to have a positive impact on the
future health of the American population, we
must change the behaviors of our children and
young adults … we must reach them at an early
age with important health messages.”
House Appropriation Report, 2000
What’s Our Goal?
For Our Children
• The campaign focuses on increasing regular
physical activity among children 9-13 years
old, also referred to as Tweens, by:
– Encouraging them to find a “VERB” or several
“VERBs”— like run, dance, skip, throw, row — that
fit their personality and interests.
– Getting them excited about increasing the amount
of physical activities in their lives.
How …
• We need to make VERB and physical activity
fun and cool … something that becomes part
of their every day lives.
• We’ve implemented a surround strategy to
reach tweens at all relevant touch-points,
including schools, at home and in their
communities.
– This means that we have reached out to schools
and summer camps with programs we’ve developed
such as this “VERB Planner” Program.
– We reach kids in schools, at events in communities,
as well as in their homes through television, print
media, radio and internet—whether they are at
play or at rest.
For Us Adults
• The campaign focuses on child influencers
that include parents, caregivers, teachers,
coaches, older teens or siblings, etc. by:
– Promoting to them the benefits of physical activity
among kids. Benefits include increased selfesteem, leadership and social skills, alertness etc.
– Emphasizing on VERB as a means of displacing
unhealthy, risky behaviors and as a means of
decreasing the future prevalence of obesity and
the diseases that are related to the lack of
physical activity. Such diseases include heart
disease, Type 2 Diabetes, and other debilitating
health problems.
The “VERB Planner” Program
- How It Works?
Objectives
• For Tweens:
– To encourage kids to have at least 60 minutes of
physical activities each day during a 2-month
period.
• For Parents:
– To inform parents on the benefits of regular
physical activities for their kids.
– To give them tips on how to integrate physical
activities into their kid’s daily life.
Program Specifications
• Program Period
– Week of March 28th - Week of May 16th (8 weeks)
• Program Materials
– Tweens: “VERB Planner”
– Parents: “Activity Tip Sheet”
Program Incentives in CSAUS
VERB is offering an incentive program to motivate your schools and teachers to
participate in the program and to show appreciation for the continued support!
All participating schools in Greater LA, Greater Houston, and NY/NJ that
register with the VERB planner program before April 4th, 2005 are qualified to
win the following:
•
•
•
•
For
–
For
–
Tweens
VERB Sports Bottle
Teachers
1 Winner: Each participating teacher’s name will be entered in to a random
draw to win a gift certificate for a class field trip for 20 students.*
For Schools
– 2 Winners: Participating schools will be entered into a raffle to win a $300
gift certificate towards sporting equipment for the winning school.*
For Organization
– Special Edition VERB Plaque
– Letter of recognition from CDC
* Note:
1.
Final prizes will be awarded after all of the submission forms have been completed and submitted. VERB will perform the lucky draw
and decide on the fieldtrip choice.
2.
A minimum of 15 schools of or a minimum of 2,000 tweens of CSAUS must participate for this incentive program to be valid.
To Do List For…
•
•
•
•
School Coordinators
Teachers
Tweens
Parents
School Coordinators
• To inform and promote the program to
all school teachers with students ages 913 using this presentation.
• Distribute “VERB Planners” to all
teachers with tweens in their classes.
• Place Bi-lingual Activity Tip Sheets in
waiting areas for parents to take freely.
• Encourage schools & teachers to
motivate and remind kids to record their
daily physical activity.
• Collect completed forms (with student’s
info and teacher’s signature) from all
teachers.
• Distribute “VERB Sports Bottles” to all
teachers as incentives to tweens who
completed the program.
• Offer more physical activity
opportunities throughout the year.
Teachers
• To distribute, explain VERB and the “VERB
Planner” program to tweens and encouraging
them to do cumulative of 60-min of physical
activities every day and recording them in their
very own VERB Planners.
• Remind parents to encourage tweens to stay
active and to sign off on VERB Planners each
week.
• Collect, write, and submit to the school
coordinator any feedback regarding the Program.
• Check the completed “VERB Planners” from
tweens, then sign off and collect the submission
forms in the back of each Planner (tweens can
keep their Planners).
• Award each tween who participated in the
Program with 1 VERB Sports Bottle.
• Turn in completed submission forms to the school
coordinator.
• Continue to implement and include physical
activities in curriculum throughout the year.
Tween Students
• To record in their very own “VERB
Planner” the activity type and time
spent on every physical activity each
day for 8 continuous weeks.
• Every Sunday, ask a parent to check
and sign off on the Planner.
• After 8 weeks, turn in the completed
Planner to the teacher who will sign
off and collect the form at the back
of the Planner.
• Receive a VERB Sports Bottle for
participating and making physical
activity a part of their daily routine.
• Keep their very own VERB Planners.
• Provide any feedback to teacher.
• Continue to try new and fun activities
anywhere, anytime!
Parents
• Pick up the Bi-lingual Activity Tip Sheet
from the school.
• Encourage tweens to have at least 60
minutes of physical activities every day.
• Check and sign off on child’s VERB
Planner every week.
• Research new and fun ideas (family
outings, active play dates, etc.).
• Provide any feedback to the teachers.
We Need Your Help To Make This
Program A Success
And
To Lead The Way To Raising
Happier, Healthier Tweens!
Any questions or feedback?
Contact Us:
VERB Partnership Team
12 East 33rd Street, 4th Fl, New York, NY 10016
[email protected]
212-685-8388 ext 145
THANK YOU!