BUSINESS STRATEGY
(Insert title of the joint action)
(insert names of the applicants)
Project is funded by:
1. SUMMARY
Provide short description of the joint business activity of the applicants concerning
strengthening integrated economic development of the region “Drina - Tara”/“Drina - Sava”
by improving production value chains initiatives, development of new products or
strengthening touristic offer of the region
Description of the joint action
2. INFORMATION ON THE APPLICANTS
2.1. General information about applicants
Provide names of the applicants (natural/legal persons), ownership and organizational
structure, date of establishment, location, phone/fax number, e-mail.
sector
Name of
applicant
Legal/
natural
person
Organizational
structure
(NGO,
food
producer,
etc…)
Date
of
establishment
Location:
country
/municipality
Phone/fax/
e-mail
address
Applicant
1
Applicant
2
Applicant
3
Explanation: Applicants from the following countries/municipalities are eligible:
Drina-Tara:
Serbia: Ljubovija, Bajina Bašta, Prijepolje, Priboj, Čajetina, Užice
Montenegro: Bijelo Polje, Pljevlja
Bosnia and Herzegovina: Višegrad, Rudo, Goražde, Srebrenica, Bratunac, Milići
Drina-Sava:
Bosnia and Herzegovina: Bijeljina, Ugljevik, Lopare, Brcko, Donji Zabari
Croatia: Ilok, Lovas, Tovarnik, Nijemci, Vrbanja, Drenovci, Gunja
Serbia: Sremska Mitrovica, Sid, Bogatic, Loznica, Sabac
The following legal entities or natural person operating as agricultural and food producer, rural
household, processing facility, local store, organization of farmers, Non Governmental Organization
(NGO), Civil Society Organization (CSO), Tourism Organization, Chamber of Commerce, tourist
facility and service provider, regional development agency, handy craft producer
2
2.2. Characteristics of buildings and technological equipment of each applicant
Describe the available facilities and equipment in the function within the value chain for each
applicant.
Applicant 1
Building/equipment
including
technical
characteristics
Available/required equipment
Number
units
of
Year
of
construction/
production
Market value
Available (+/-)
1
2
3
Applicant 2
Building/equipment
including
technical
characteristics
Available/required equipment
Number
units
of
Year of
construction/
production
Market value
Available (+/-)
1
2
3
Applicant 3
Building/equipment
including
technical
characteristics
Available/required equipment
Number
units
of
Year
of
construction/
production
Market value
Available (+/-)
1
2
3
Note: In case of higher number of partners please add additional tables
2.3. Value chain and business activity of each applicant
Describe the value chain of the products/service to which the applicants belong. Present
cooperation links between the beneficiaries within the value chain and indicate weak points
in the value chain that could be improved.
Describe for each applicant separately his business activity in the economic sector he
belongs to and the specific role in the value chain. Indicate professional experience of each
applicant in the sector he represents, as well as professional background (if applicable)
Applican1:
3
Applicant 2:
Applicant 3:
Note: In case of higher number of partners please add additional rows
Explanation: The following economic sectors are eligible for support agriculture, food processing and
marketing, artisan food production and traditional food processing, wine, drinks, handicraft production,
gastronomy, tourism, trade, local transport of agriculture products, food and tourists.
Example: a value chain can be defined as range of activities across economic sectors which are
required to bring a product or service from conception, through the different phases of production
(involving a combination of physical transformation and the input of various producer services),
delivery to final customers, and final disposal after use. The chain brings actors into a business
partnership who transact a particular product as it moves through the value chain. It includes following
actors: producers, traders, processors, transporters, and service providers in tourism.
2.4. Partnership
Provide information about established partnership between the beneficiaries for the
realization of the joint action; explain the duration of the partnership and type of cooperation
for which it was established
Explanation: the partnership must present purpose of the cooperation in a value chain, including
specific role of each partner. The partnership must concern cooperation between partners in a value
chain with aim to improve production chains of agricultural and food products or to strengthen touristic
offer of the region
3. INFORMATION ON THE PROJECT
3.1. Objectives of the joint action
Describe objective of the joint action of the applicants in line with the general/specific
objectives defined in the guide for the beneficiaries.
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Explanation: The general objective of this grant scheme is to strengthen integrated economic
development of the region “Drina - Tara”/“Drina - Sava” by supporting entrepreneurial initiatives
focusing on strengthening touristic offer of the region and improving production chains of agricultural
and food products, improvement of tourism services through integrated projects fostering cooperation
among operators in the value chain.
specific objectives:
- upgrading production/processing process and increase of quality of traditional/typical products, as
well as innovations and marketing and standardization for increasing competitiveness;
- improvement of conditions of facilities and quality of services for tourists;
- strengthening links in a value chain of the agricultural/food/handicraft/ touristic products/offer of the
region;
- diversify offer of tourism and services of the region;
- development of new economic activities and/or innovative products and services in the region
related to the value chain agriculture-food processing-tourism/direct sales.
3.2. Description of the joint action
Describe the joint action of the applicants within the value chain, and list all type of
investments (indicating value in EUR) separately for each applicant which are necessary for
the improvement of the value chain subject of allocation under this grant. Specify where the
investment of each applicant will be located (country/municipality).
Additionally please specify the supporting activities which the beneficiaries consider
important for the improvement of the value chain such as specialized trainings, promotional
activities necessary for the marketing of the products and services. It is important to note
that those activities are not subject of support under this call.
Explanation: Action under this grant must be designed in line with the general/specific objectives
mentioned above and eligible expenditure allowed under this call presented in Annex D.
Please insert [title of the joint action and estimated value]
Name
of
beneficiary
Country
/municipality
Economic
sector
title of individual
investment
Unit
Value
(EUR)
Source
of
financing
1
2
3
total
Indicate
number of
participating
countries in the
joint action
Indicate
number of
economic
sectors
participating in
the joint action
X
X
X
Indicate
total value
of the joint
action
Note: Please extend the table in case of higher number of beneficiaries
5
Please describe the joint action within the value chain and investments for each individual
applicant in line with the objectives and eligible expenditure.
Investment for Applicant 1
Investment for Applicant 2
Investment for Applicant 3
Note: Please extend the table in case of higher number of beneficiaries
Please specify the supporting activities which the beneficiaries consider important for the
improvement of the value chain. Those activities are not subject of support under this grant.
4. MARKET ANALYSIS OF THE PRODUCT/SERVICE
Define the main customers (buyers of products/users of the services) and present existence
of a market.
Make evaluation of the sales and write down the market prices of the products/service.
Describe products/services to be created/improved within the value chain and phases of its
production (if relevant)
6
Present advantages of the product/service compared to the same or similar type of
product/service already present in the market
Present existing and potential buyers/users of the product/service and possibilities to expand
offer of the product/service in the future
Present structure and dynamics of production/sales
Present distribution method of the product/service to the users and promotional activities and
budgeting
5. Operational plan - this section must be completed separately for each applicant
Explain the daily operation of the business, (production techniques and costs/customer
service) quality and inventory control, business location (access, infrastructure, type of
building)
7
Explain the equipment required, employees (number, type of labour, drafted job description),
processes and surrounding environment (identify the key suppliers), as well as professional
and advisory support if available.
6. FINANCIAL ASSESSMENT
This section must be completed separately for each applicant
6.1. Assessment of total annual income
No.
Product/service
Unit
Quantity
Unit price in
EUR
Annual income
1.
2.
3.
4.
5.
6.
Total
6.2. Assessment of total annual expenses
Type of expense
Unit
Quantity
Total
8
Unit price in
EUR
Annual expenses
6.3 Twelve Month Profit and Loss Projection
Please complete the excel table which is annexed!
Name, Surname, Signature of applicant 1 and a stamp (if applicable)
....................................................................................
Name, Surname, Signature of applicant 2 and a stamp (if applicable)
....................................................................................
Name, Surname, Signature of applicant 3 and a stamp (if applicable)
....................................................................................
In case number of beneficiaries is higher please add more lines
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EVALUATION
The following economic assessment will be done separately for each applicant
GROSS PROFIT (GP) = TOTAL INCOME – TOTAL EXPENSES
................................................................................................................................................
NET PROFIT (NP) = GROSS PROFIT – PROFIT TAX (10% of gross profit)
................................................................................................................................................
EFFICIENCY
COEFFICIENT (EC)
TOTAL INCOME
= ------------------------------TOTAL EXPENSES
................................................................................................................................................
ACCUMULATION
RATE (AR)
NET PROFIT
= ------------------------------------------ x 100
ESTIMATED INVESTMENT
VALUE
................................................................................................................................................
INVESTMENT RECOVERY
TIME (IRT)
(in years)
ESTIMATED INVESTMENT
VALUE
= -----------------------------------------NET PROFIT
................................................................................................................................................
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