eleventh edition
organizational behavior
stephen p. robbins
Chapter 5
‫درک و تصمیم گیری فردی‬
Perception and
Individual Decision
Making
ORGANIZATIONAL BEHAVIOR
S T E P H E N P. R O B B I N S
E L E V E N T H
© 2005 Prentice Hall Inc.
All rights reserved.
E D I T I O N
WWW.PRENHALL.COM/ROBBINS
PowerPoint Presentation
by Charlie Cook
‫درک چیست و چرا مهم است؟‬
Perception ‫درک‬
‫فرآیندی است که طی آن هر فرد‬
‫دریافت های حسی خود را برای‬
,‫تعیین وضعیت و معنای محیط‬
.‫سازماندهی و تفسیر می نماید‬
• People’s behavior is
based on their
perception of what
reality is, not on
reality itself.
• The world as it is
perceived is the world
that is behaviorally
important.
© 2005 Prentice Hall Inc. All rights reserved.
5–2
Factors That
Influence
Perception
E X H I B I T 5–1
© 2005 Prentice Hall Inc. All rights reserved.
5–3
Person Perception: Making Judgments About
Others
Attribution Theory
When individuals observe
behavior, they attempt to
determine whether it is
internally or externally
caused.
Distinctiveness: shows different behaviors in different situations.
Consensus: response is the same as others to same situation.
Consistency: responds in the same way over time.
© 2005 Prentice Hall Inc. All rights reserved.
5–4
Attribution Theory
E X H I B I T 5–2
© 2005 Prentice Hall Inc. All rights reserved.
5–5