“Optimize” Provides a Framework for Integrated Content
Marketing with Search and Social Media
Internationally known consultant, blogger and speaker, Lee Odden, has
launched a new book, “Optimize: How to Attract and Engage More
Customers by Integrating SEO, Social Media, and Content Marketing”
Minneapolis, MN (PRWeb) April 16, 2012
Think back to the last time that you made a
significant purchase online. How did you
discover the information you needed to
make that purchase? What device did you
use and what format was the content? What
was it about the information that inspired
you to buy?
If you’re like the fast growing community of
savvy online shoppers behind the $160
billion in e-commerce sales in 2011, you
likely came to this conclusion through
content available through a combination of
sources like search engines, email, and
social media. Companies large and small,
B2B and B2C are wrestling with how to
incorporate the best of these important
customer communication channels to inspire
sales and keep customers coming back.
Lee Odden’s new book “Optimize” offers insight into creating an approach to
online marketing that gives companies a customer-centric view of designing an
optimized and socialized content marketing strategy. In a recent interview with
WebProNews included in this press release Lee shares some key insight into
"Optimize" as well as the importance of taking a holistic approach to Internet
marketing.
Optimize: How to Attract and Engage More Customers by Integrating SEO,
Social Media, and Content Marketing (Wiley; Hardcover and ebook; April
2012; $24.95; 978-1-1181-6777-9) is a book written for marketers and
communications professionals by one of the industry’s leading thought leaders
on search, social media, and content marketing.
On why he wrote “Optimize”, Odden shared, “I wanted to change the
conversation about what optimization means and help companies realize that a
customer-centric approach to content that attracts, engages and inspires action
is far more profitable that obsessing solely over keywords and links. This book
focuses on optimizing for better customer experiences and business outcomes.”
The online marketing industry is evolving at a very rapid pace. Changing your
approach to content creation is essential because 82% of B2B marketers are
already using content marketing as part of their marketing strategy
(entrepreneur.com). Consider this stat for extra motivation over the next 1-2
years over 37% of companies are planning to increase their use of social media
monitoring (eMarketer.com), leaving the competition scratching their heads on
how to quanitfy results.
Prior to it’s realease “Optimize” has already received significant praise from many
search, social media, and content marketing experts including:
Joe Pulizzi - Founder, Content Marketing Institute:
"Lee Odden is one of the true thought leaders in an industry where you are not
always sure who to trust. Well, you can trust this book to help take your online
and content marketing to the next level. Lee details both the strategy and the
tactics to position your company as the true industry expert online. Everyone has
content, but not everyone knows how to optimize that content for success. Lee
shows you how in a way that makes sense for large or small brands alike."
Chris Brogan, President, Human Business Works, and New York Times
bestselling co-author of Trust Agents
“Blending the gears and guts of search with the passion and artistry of content is
a brilliant move. If I were lazy, I could cheat and use Lee Odden’s book as my
roadmap for this coming year’s business.”
Mel Carson, Digital Marketing Evangelist, Microsoft Advertising
“Lee’s no fly-by-night SEO and social media “guru”, he’s the real deal. He’s
always sought effective results and ROI for his clients, and always
communicated his advice excellently through his blog and at conferences around
the world. With Optimize you hold that wisdom in your hands. Cherish it, adhere
to it, and have fun implementing it!”
5 Reasons You Should Purchase Optimize
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Understand how to develop a more customer centric marketing plan
Learn how to integrate SEO into your content and social media marketing
Turn things your customers care about into marketing assets
Engage and reach customers more effectively
Improve the perfomance of your social media marketing programs
For additional information on “Optimize”, please visit
http://www.optimizebook.com and follow Lee on Twitter at @leeodden.
About the Author
Lee Odden is a recognized authority on search, social
media, and content marketing. For over 14 years, he has
consulted with companies ranging from start-ups to Fortune
500 companies on how to attract and engage customers
with a holistic approach to marketing online. He writes for
ClickZ and is editor of TopRankBlog.com, recognized as a
leading marketing blog by Advertising Age, Junta42, and
Social Media Examiner. Lee has been cited for his expertise
by The Economist, Fortune magazine, and Forrester
Research. He speaks on integrated SEO, social media, and content marketing
topics at conferences around the world including SES, PRSA, BlogWorld, Online
Marketing Summit, and Content Marketing World.
Company: http://www.toprankmarketing.com
Blog: http://www.toprankblog.com
Book: http://optimizebook.com